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8/11/2019 The Industry - Synergy, convergence, globalisation
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8/11/2019 The Industry - Synergy, convergence, globalisation
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Key terms
8/11/2019 The Industry - Synergy, convergence, globalisation
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Create a list of as many media sectors
as you can think of!
Use the images below to help you.
S
Television
Social Networks
U.G.C.
Music
Advertising
Gaming
News
Publishing
Movies
http://www.google.co.uk/url?sa=i&rct=j&q=advertising&source=images&cd=&cad=rja&uact=8&docid=htbDV3RQj12_jM&tbnid=Fx5MiaZB3wgj3M:&ved=0CAUQjRw&url=http://pamlawhorne.com/small-business-advertising-ideas-quick-results/&ei=Dy-xU7zOLMfI0wXYqIHIDA&bvm=bv.69837884,d.d2k&psig=AFQjCNEPAXORUXmW8F8I2tiFa_ARstvycg&ust=1404207234814617http://www.google.co.uk/url?sa=i&rct=j&q=ron+burgandy&source=images&cd=&cad=rja&uact=8&docid=HvpohQf3oQvRgM&tbnid=qxTeXbmc6CAl9M:&ved=0CAUQjRw&url=http://www.nydailynews.com/entertainment/watn-photos/anchorman-legend-ron-burgundy-gallery-1.1053044&ei=2C6xU9yAO4fS0QXWqoH4BQ&bvm=bv.69837884,d.d2k&psig=AFQjCNHZzbsBLlW5ahr0l9BF3IWXckjh2g&ust=1404207096612313http://www.google.co.uk/url?sa=i&rct=j&q=advertising&source=images&cd=&cad=rja&uact=8&docid=htbDV3RQj12_jM&tbnid=Fx5MiaZB3wgj3M:&ved=0CAUQjRw&url=http://pamlawhorne.com/small-business-advertising-ideas-quick-results/&ei=Dy-xU7zOLMfI0wXYqIHIDA&bvm=bv.69837884,d.d2k&psig=AFQjCNEPAXORUXmW8F8I2tiFa_ARstvycg&ust=1404207234814617http://www.google.co.uk/url?sa=i&rct=j&q=ron+burgandy&source=images&cd=&cad=rja&uact=8&docid=HvpohQf3oQvRgM&tbnid=qxTeXbmc6CAl9M:&ved=0CAUQjRw&url=http://www.nydailynews.com/entertainment/watn-photos/anchorman-legend-ron-burgundy-gallery-1.1053044&ei=2C6xU9yAO4fS0QXWqoH4BQ&bvm=bv.69837884,d.d2k&psig=AFQjCNHZzbsBLlW5ahr0l9BF3IWXckjh2g&ust=14042070966123138/11/2019 The Industry - Synergy, convergence, globalisation
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https://www.youtube.com/watch?v=JkK8g6FMEXE
https://www.youtube.com/watch?v=JkK8g6FMEXEhttps://www.youtube.com/watch?v=JkK8g6FMEXEhttps://www.youtube.com/watch?v=JkK8g6FMEXE8/11/2019 The Industry - Synergy, convergence, globalisation
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To understand the media industry in generalObject ive
s
:
Key Concepts:
Institutions
Monday, September 15, 2014
To learn the terms Globalisationand CulturalImperalism
To learn the term Convergence
To learn the term Synergy
A
S
The Industry
8/11/2019 The Industry - Synergy, convergence, globalisation
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6
Object ives
:
To understand the media industry in
general
Armageddon
is a 1998 American science fiction, disaster,drama film, directed by Michael Bay
; produced by Jerry
Bruckheimer
and released by Disneys Touchstone
Pictures.
Budget - $
Box Office -
$(www.IMDB.com)
The film was nominated for:
Best
Sound
Best
VisualEffects
,
Best
Sound
Effects
Editing
, and
Best
Original
Song
(www.wikipedia.com)
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Object ives
:
To understand the media industry in
general
The song featured a grand production featuring a 52-piece orchestra,and was by far Aerosmith's biggest hit. (www.songfacts.com)
It was #1 US for 4 weeks. It was also their first #1 song.
The video was highly successful and greatly contributed to the song's
success, receiving heavy airplay on MTV and went on to become the
2nd most popular video of 1998. (www.mtv.com)
The popularity of the song has remained in pop-culture due tocontinued references such as American Idol and Fame Academy
performances; and cover versions by New Found Glory, Jane McDonald
to name just a few. (www.laweekly.com)
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Object ives
:
To understand the media industry in
general
Which two media sectors were working
together to help promote the film?
What other media sectors work
together?
What is the purpose of thesepartnerships?
8/11/2019 The Industry - Synergy, convergence, globalisation
10/1910
Object ives
:
To understand the media industry in
general
In this instance the film and music industries.
Take a film of your choice and research its use of Synergy!
Synergyis when two media sectors worktogether for a mutually beneficial outcome.
8/11/2019 The Industry - Synergy, convergence, globalisation
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8/11/2019 The Industry - Synergy, convergence, globalisation
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Object ives
:
To understand the media industry in
general
How many platforms were used by the film you chose?
To be successful, modern films must utilise a variety of media texts
across a range of platforms, using all three formats.
- Reaches a mass audience- Reaches secondary audiences
- Embeds in popular culture
- Develops the power of the brand (H.N.T.)
- Increases audience base (everyone is doing it, Im missing out U&G)
This can now be achieved more easily and on a larger scale, why?
8/11/2019 The Industry - Synergy, convergence, globalisation
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Object ives
:
To understand the media industry in
general
Media technologies, formats and platforms blending together.
Technology is converging, allowing audiences toaccess multi-media from all over the world.
They can access print, broadcast and e-media
products all in one place.
Does this mean
print is dead?
http://www.google.co.uk/url?sa=i&rct=j&q=xbox+one+interface&source=images&cd=&cad=rja&uact=8&docid=azHsxwc3AvaDNM&tbnid=Lt9YvleusreSeM:&ved=0CAUQjRw&url=http://microsoft-news.com/xbox-one-smartglass-updated-with-new-features-now-available-for-ios-android-and-windows-devices/&ei=sUKxU-T0E6G50QXVvIHoDA&bvm=bv.69837884,d.ZWU&psig=AFQjCNF9vEelmBc_RKusS1ZRUyMkG0H9RQ&ust=14042122481815278/11/2019 The Industry - Synergy, convergence, globalisation
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Globalisation
refers to the way in which, in contemporary
society, distant countries are inter-related andconnected together by trade communication and cultural
experiences. The global sales of film, TV and media
products , along with the Internet bring people in
developing countries into direct contact with western
media products.
Consider the global reach of companies such as Disney,
News Corporation and Time Warner. Their products can
be seen globally facilitated by satellite and the Internet. Ithas been argued that in an increasingly globalised world
there is a danger that local cultures become eroded and
replaced with a single, standard culture. - This is known
as Cultural Homegenisation
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A2MediaStudies@
KKS
GLOBALISATIONGlobalisation refers to the way in which, in contemporarysociety, distant countries are inter-related and connected
together by trade communication and cultural experiences.
The global sales of film, TV and media products , along with
the Internet bring people in developing countries into directcontact with western media products.
Consider the global reach of companies such as Disney,
News Corporation and Time Warner. Their products can be
seen globally facilitated by satellite and the Internet. It has
been argued that in an increasingly globalised world there
is a danger that local cultures become eroded and replaced
with a single, standard culture. - This is known as Cultural
Homegenisation
8/11/2019 The Industry - Synergy, convergence, globalisation
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A2MediaStudies@
KKS
CULTURALIMPERIALISM
Cultural Imperialism is a process by which one countrydominates other countries media consumption and
consequently dominates their values and ideologies.
Consider the number of television programmes and films
produced in the USA that are shown throughout theworld.
A political-economy perspective argues that the
homogenisation of culture and communication leads to
shared values and ideologies. The USA dominates world
media with 85% of the global film market and 68 % of
the television market. A cultural imperialism perspective
argues therefore that American values and ideologies are
imposed upon the rest of the world , through media texts
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The IndustryTo understand the media industry in general
Object ive
s:
Key Concepts: InstitutionsMonday, September 15, 2014
To apply the terms synergy and convergence
To learn the term Convergence
To learn the term Synergy D
D
A - C
A
S
To learn the terms Globalisationand CulturalImperalism
8/11/2019 The Industry - Synergy, convergence, globalisation
18/19P
What is the impact of Synergy and Convergence
on the media industry?
Research and write a response to one of the following questions!
1. What problems do the entertainment sectors of media face in the future?
2. How might news producers benefit/suffer from changes in the media?
3. Why might the cultural impact of advertising be worth studying?
What have you learnt about the media industry in general?
- changing due to technology
- split into sectors
- financially motivated
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The IndustryTo understand the media industry in general
Object ive
s:
Key Concepts: InstitutionsMonday, September 15, 2014
To apply the terms synergy and convergence
To learn the term Convergence
To learn the term Synergy D
D
A - C
A
S
To learn the terms Globalisationand CulturalImperalism
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