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THE HUDDLE Burlington’s best sport bar. We Want To Win Your Patronage!. OUR MISSION: To Be The Best Team in our League. Vision – GAME ON. To be on the cutting edge of sports viewing technology To offer an atmosphere that rivals any live sports viewing experience - PowerPoint PPT Presentation
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THE HUDDLEBurlington’s best sport bar
We Want To Win Your Patronage!
OUR MISSION:
To Be The Best Team in our League
Vision – GAME ONTo be on the cutting edge of sports
viewing technologyTo offer an atmosphere that rivals any live
sports viewing experienceTo be the home of a food and drink menu
that attracts even the “anti-sports” fans.To be the greater Burlington public’s
number one choice to watch sports Monday through Sunday.
OUR VALUES
We Work Hard So You Can Play Hard
Superior Customer Service
Great Food and Drinks
Optimal and Superb Quality Viewing experiences
Sports Matter
Location
Layout
Design
To keep up the sporty atmosphere in the Bar color theme use in the bar will of bright colors like Red, Blue etc.
There will also be flags of different sporting team.
With the wooden tables and chairs to give or bar a authentic sports bar look
Menu Selection of beer for every taste (International, local Canadian)
Delicious chicken wings
Various salads (Caesar, Taco salad, Greek salad)
APPET IZERS
POUTINE 7.99Fresh Cut Fries, Cheese Curds and Homemade Gravy
CHICKEN AND CHEESE GARLIC FRIES 6.49Fresh cut fries tossed in garlic and melted cheese. Topped with pulled chicken
CHEESEBURGER SPRING ROLLS 8.99Served with ketchup and mustard
THE HUDDLE CHICKEN WINGS 1LB 10.99 2LB 19.99Large, crispy and served how you like em’Mild, Medium, Hot, Honey Garlic, Lemon Pepper, Blue Cheese
DEEP FRIED CALAMARI 10.99Crispy Fried Calamari with lemon
PARTY PLATTER 19.99Can’t decide on an appetizer? How about a sampling platter for the table?Salads
THAI CHICKEN 13.99Spinach ,Water chestnuts, Beans sprouts, Cashew mango slaws, and Spicy Asian dressing
CHOPPED BBQ CHICKEN 13.9913 different types of vegetables with a creamy bbq salad dressing
ENTRÉES AND SANDWICHES
All sandwiches and entrees come with choice of salad (Greek, Garden or Caesar) or fries
BAKED CHICKEN AND CHEESE PASTA 12.99Three different types of cheeses baked in a tomato sauce, pulled chicken and penne noodles
THE HUDDLE 3 POINTER BURGER 11.99High quality beef with your choice of 3 of the following: Cheddar cheese, bacon, pemeal bacon, mushrooms, blue cheese, brie cheese, and crispy onions
BUFFALO CHICKEN WRAP 11.99Crispy chicken tossed in a mixture of ranch and hot sauce wrapped with blue cheese, lettuce and tomato
MAKE YOUR OWN PIZZA 13.99Homemade pizza doe, personally sized with the additions of all your favorite toppings. $1.25 per topping: Bacon, steak, chicken, pepperoni, sausage, green pepper, mushroom, onions, tomato
12 OZ NEW YORK STRIPLOIN 24.99Served with garlic mashed potatoes and barbeque roasted vegetables
CHICKEN SUPREME 17.99Stuffed chicken breast with brie cheese and broccoli
FISH AND CHIPS 12.99Beer battered haddock, served with fries and tartar sauce
BABY BACK RACK OF RIBS 15.99Full rack of bbq baby back ribs. WARNING: Very messy
BEVERAGES
SOFT DRINKS 3.00Coke, Diet Coke, Root beer, Sprite, Mountain Dew, Dr. pepper, Orange Juice, Apple Juice, Cranberry Juice
LIQUOR 5.50House Liquors: Vodka, gin, rum, whisky, scotch served straight, on the rocks or with a soft drink
BEER 6.00Domestic: Blue, Blue light, Canadian, Coors Light served in 12oz Draft $5.00 for bottled, $18.00 for pitcher $7.00 for premium brands: Mill St. Organic, Steam Whistle, Heineken,
HOUSE WINE 6.75 (60Z)Jackson – Triggs – ChardonnayGabiano – Pinot GrigioJackson – Triggs – Cabernet Sauvignon
Staffing Pyramid
GENERAL MANAGER
CONTROLLER
FOOD & BEVERAGE MANAGER
FOOD & BEVERAGE
SUPERVISOR
BARTENDER SERVER
EXECUTIVE CHEF
SOUS CHEF
LINE COOK
Recruitment and Selection Procedures:
Internal Recruitment:Promote the employees who stand out in their daily work performance.Servers have opportunity to promote to supervisors or managersExternal Recruitment:Internship and school job fair &agencyBring “new blood” and serve as advertisement for Huddle
Phsiycal & Psychological
Recruit staff who are capble of physical request of basic work intensity
Full-time servers must be able to stand for 8 hours, consistenly
Chef must be able to work reaching same quality when workload heavy
supervisors must be able to handle any accident calmly and resolve them in time
Job Performance Evaluation
Supervisor evaluation, peer evaluation, self-appraisal, guest-appraisal,
person-to-person appiontment made by supervisor help make future improvement.
Pay attention to employee's feedback.
Scheduling
Draft a reasonable staff time schedule and make sure the amount and standards of different work fairly
Implement time schedule strictly thus set up trust relationships between employer and employee
Adjust time schedule accroding to weather and season alternation
Accept suggestions from different departments and give feedback positively
Sales and Marketing: Competitors 40 plazma TVs+6 103” projector screens live entertainment Fri and Sat
Strong promo campaign Possibility of franchising Great variety of food on menu (specials, kids
menu) Large chain – 36 locations
Live bands Large variety of sports (NHL,NFL, horse racing,
track betting)
Sales and Marketing: SWOT Strengths
Weaknesses
Opportunities
Threats
120 seats – large capacity 3D projection screen plus 8 HD flat screen TVs Live music every Tuesday night Strong promotional campaign which focuses on giving back to the
community Large Parking lot – Free Parking Close to Toronto (Commuter Traffic) Fine dining quality food in a casual atmosphere
New to the market Is not part of a chain
Increase of young and mature population in Burlington Lower individual tax Partnerships with different sports associations
Strong competitors Possible decline in customers income Competitors may lower the prices and start the price war
Sales and Marketing: Promotions/Advertising
• Sponsor local youth and adult sports team and sports events• Newspaper advertisements (Burlington Post and View Magazine) • Radio advertisements (radio station: CHKX FM 94.7)• Different types of specials (Wing Night, No Tax specials on nights without televised matches, Pay Per View events, 50/50 draws)• Advertise Sporting events/live bands in public places (fitness clubs, sport arenas, office buildings)
Purchasing and StorageSuppliers - higher quality and lower
prices of productsMain supplier – Sysco Canada
Meat supplier - Lake Land Meats – the best stakes in Burlington
Alcohol – doing business with
Dry, refrigerated, frozen storage and alcohol storage
OperationsGoal: To Transform Resources into
ProfitsThe Huddles 4 objectives: Increasing efficiency while lowering costsCreate a strong correlation between
customer service, quality food and revenueGenerate a buzz and try to fill the Huddle to
capacity each and every nightCreating a positive culture with employees
who are encouraged to always be learning
EQUIPMENT
We are going to use:
• Square Glass Plates• Porcelain ware utensils for the kitchen• Glass wine, beer at water cups• Disposable plastic glasses• Stainless steel cutlery for service• Wooden round and square tables and chairs• Wooden bar stools• High quality durable gas range, refrigerators• High quality durable dish and glass washer
Equipment
Beer Keg System
Profit & Loss
High demand: September to MarchLow demand: April to Augest
Demand is influenced by NHL, NBA, NFL and MLB
Three Years Profit & LossThe Huddle
Income StatementFor the Year Ending 31/12/2012
Year 1 January February March April May June July August September October NovemberDecember YTD1 YTD2 YTD3
RevenueSales (Food) $ 36,500 $ 34,675 $ 36,500 $ 29,200 $ 27,740 $ 29,200 $ 24,820 $ 22,192 $ 36,500 $ 34,675 $ 36,500 $ 36,500 $ 385,002 $ 444,935 $ 477,420 Sales (Alcohol) 16,000.00 $ 15,200 16,000.00 $ 12,800 $ 12,160 $ 12,800 $ 10,880 $ 9,728 $ 16,000 $ 15,200 $ 16,000 $ 16,000 168,768 187,590 203,520
- - - - - - - - - - - - - Net Sales $ 52,500 $ 49,875 $ 52,500 $ 42,000 $ 39,900 $ 42,000 $ 35,700 $ 31,920 $ 52,500 $ 49,875 $ 52,500 $ 52,500 $ 553,770 $ 632,525 $ 680,940
Cost of Goods Sold $ 9,733 $ 9,246 $ 9,733 $ 7,786 $ 6,229 $ 4,983 $ 3,987 $ 3,189 $ 9,733 $ 9,733 $ 9,733 $ 9,733 93,819 122,563 127,892 Gross Profit $ 42,767 $ 40,629 $ 42,767 $ 34,214 $ 33,671 $ 37,017 $ 31,713 $ 28,731 $ 42,767 $ 40,142 $ 42,767 $ 42,767 $ 459,951 $ 509,603 $ 553,048
Operating ExpensesSalaries & Wages $ 34,316 $ 33,221 $ 34,316 $ 29,936 $ 29,936 $ 29,936 $ 29,936 $ 29,936 $ 34,316 $ 33,221 $ 34,316 $ 34,316 Cable Expenses 117 117 117 117 117 117 117 117 117 117 117 117 Supplies Expense 10,000 5,000 1,000 - - - - - - - - - Rent Expense 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 Insurance Expenses 600 600 600 600 600 600 600 600 600 600 600 600 Maintenance Expenses 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 Advertising Expenses 4,000 1,000 500 500 500 500 500 500 500 500 500 500
Total Operating Expenses $ 55,033 $ 45,938 $ 42,533 $ 37,153 $ 37,153 $ 37,153 $ 37,153 $ 37,153 $ 41,533 $ 40,438 $ 41,533 $ 41,533 $ 494,306 $ 492,560 $ 496,414 Income From Operations $ (12,266) $ (5,309) $ 234 $ (2,939) $ (3,482) $ (136) $ (5,440) $ (8,422) $ 1,234 $ (296) $ 1,234 $ 1,234 $ (34,355) $ 17,403 $ 56,634
Interest Income (Expense)Income Before Income Taxes $ (12,266) $ (5,309) $ 234 $ (2,939) $ (3,482) $ (136) $ (5,440) $ (8,422) $ 1,234 $ (296) $ 1,234 $ 1,234 $ (34,355) $ 17,403 $ 56,634
Income Tax ExpenseNet Income $ (12,266) $ (5,309) $ 234 $ (2,939) $ (3,482) $ (136) $ (5,440) $ (8,422) $ 1,234 $ (296) $ 1,234 $ 1,234 $ (34,355) $ 17,403 $ 56,634
Profit & Loss
Year One: Start up costs Lose moneyYear Two: Develop a loyal customer base, continue to attract new customers Sharp increase in both net sales and expenses Year Three: Maturity stage of our business model 8% increase
in net income each year
Profit & Loss
Total expenses of salary changed monthly based on seasonality of our business 2% increase in salary & wages each yearOther expenses, like rent and maintaince are fixed
Operating Expenses January February March April May June July August September October November December
Salaries & Wages $ 35,689 $ 34,550 $ 35,689 $ 31,133 $ 31,133 $ 31,133 $ 31,133 $ 31,133 $ 35,689 $ 34,550 $ 35,689 $ 35,689 Cable Expenses 117 117 117 117 117 117 117 117 117 117 117 117 Supplies Expense 2,000 1,000 1,000 - - - 500 - - - - - Rent Expense 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 Insurance Expenses 600 600 600 600 600 600 600 600 600 600 600 600 Maintenance Expenses 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 Advertising Expenses 800 800 800 500 500 500 500 500 800 800 800 800
Total Operating Expenses $ 45,206 $ 43,067 $ 44,206 $ 38,350 $ 38,350 $ 38,350 $ 38,850 $ 38,350 $ 43,206 $ 42,067 $ 43,206 $ 43,206 Income From Operations $ 6,115 $ 5,688 $ 7,115 $ 5,778 $ 1,938 $ 786 $ (252) $ (981) $ 8,115 $ 6,104 $ 8,115 $ 8,115
Interest Income (Expense)Income Before Income Taxes $ 6,115 $ 5,688 $ 7,115 $ 5,778 $ 1,938 $ 786 $ (252) $ (981) $ 8,115 $ 6,104 $ 8,115 $ 8,115
Income Tax ExpenseNet Income $ 6,115 $ 5,688 $ 7,115 $ 5,778 $ 1,938 $ 786 $ (252) $ (981) $ 8,115 $ 6,104 $ 8,115 $ 8,115
Thank You
The Huddle Sports Bar sincerely thanks you for your time today. We hope to see you in
our end zone on the next play.
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