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SOURCE: *Audit Bureau of Circulations (ABC) - annual period ending June 2018
The highest circulation UK meetings magazinewith 76% more reach than our nearest competitor
CONFERENCE NEWS and CONFERENCE & MEETINGS WORLD have no ABC independently verified circulation figure
25,627*
14,500*
CONFERENCE & INCENTIVE TRAVEL
Six issues per year Four issues per year
Attendance of largest eventLess than 50 19%51 – 100 15%101 – 200 16%201 – 500 17%Over 500 33%
Type of eventConference/meeting 91%Training 54%Corporate hospitality 46%Product launch 36%Incentive travel 27%
Buyer profile
Where past events were heldUK 95%Europe 38%North America 22%Africa/Middle East 19%South America 17%Asia 19%Australasia 15%
Readership profile
Corporate buyers Intermediaries Association buyers
14%Intermediaries
14%Association
buyers
72%Corporate
buyers
meetings & incentive travel
6%Scotland
1%NorthEast
6%Yorkshire
9%North West
6%East
Midlands8%West
Midlands
4%East
Anglia
24%London
25%SouthEast
7%SouthWest
3%Wales
1%Northern Ireland
Meetings & Incentive Travel reaches a carefully targeted audience of corporate, association and intermediary event organisers throughout the UK. Each issue of the magazine is sent to more than 14,000 requested readers. The balance of the circulation is rotated through the remaining sections of the database, totalling more than 25,000 named UK buyers. Unlike other meetings magazines, the printed copy of M&IT is not sent free of charge to SUPPLIERS or ADVERTISERS other than voucher copies, ensuring the highest quality buyer penetration.
UK circulation
Source: Audit Bureau of Circulations (July 17 – June 18)
Audited average circulation
25,627
The British meetings & events industry survey 2018/19
The following data is taken from The British Meetings & Events Industry Survey (BMEIS) 2018/19. It is the definitive buyer-side market research study and provides valuable information on the buying trends, forecasts and characteristics of 349 event organisers, from the corporate and not-for-profit association sectors.
The survey was undertaken by The Right Solution – the results analysed are based on online completions and telephone interviews with the respondents.
Average annual events budget
£160,043£191,346
Average daily delegate rate
£51.78£58.71
Average 24hr delegate rate
£135.62£157.21
Mean number of events per organiser 2331
Percentage of residential events
Average number of delegates
Meetings Industry Trade Shows attended
34% 28%Organisers’ preferred venue incentives
Corporate organisers
Association organisers
368at MAIN annual event
403at MAIN annual event
74.5%
68.1%
43.7%
17.0%
11.1 %
38.9%
27.5%
15.4%
6.7%
12.1%
4.4%
6.0%
6.7%
17.8 %
Added value items
Discounts on multiple bookings
Discounts on long-term contracts
Cash incentives
Incentive gifts/awards
Subvention available
Discounts on exchange rates
The Meetings Show
IBTM World, Barcelona
IMEX, Frankfurt
15.8%
22.1%
4.2%
2.5%
0.8%
1.5%
KE
Y
Volume of events expected in next 12 months
The single biggest factors affecting events currently are COSTS and BUDGETS, followed by attendance
and attracting delegates
51% of corporates
(up from 45%) said they had
held events in overseas destinations in the last 12 months
Key influencing factors
Digital media consulted
Access (road, rail links)
Location (area of country)
Price/value for money
Capacity ofconference facilities
Availability
Quality of conference facilities
Free WiFi
Quality of service
Quality of food
Style of venue thatsuits organisation
Previous experienceof venue
Parking on site
Cleanliness of venue
Dedicated technical support Internal/external
perceptions of the venue and/or destination
Relationship with venue staff
Quality of bedrooms
Reputation
Compliance withyour industry criteria
Staff awarenessof needs
Technical capability and expertise of staff
Meeting environmental and ‘green’ concerns
Leisure facilities
Recognised brand
Team buildingactivities available
Security in venue or destination
Opportunity for CSR activities
Marketing campaign that caught your attention
Knowledge capital and local academics/experts
Help with sponsorshipor event partners
60.7%61.7%
54.8%63.1%
45.2%64.4%
43.7%42.3%
33.3%27.5%
31.1%22.8%
17.0%26.2%
21.5%16.1%
23.0%12.8%
18.5%12.1%
13.3%16.1%
11.9%14.1%
8.9%16.1%
8.1%8.1%
11.9%4.0%
7.4%7.4%
9.6%5.4%
8.9%4.7%
5.9%7.4%
5.2%2.0%
2.2%3.4%
3.0%
3.7%1.3%
3.0%0.7%
2.2%0.0%
0.7%1.3%
1.5%0.7%
0.0%1.3%
0.0%0.7%
0.0%0.0%
2.7%
38.7%
More Fewer No Change
9.2%
27.8%
6.8%
52.0%
65.4%
meetpie.com
conference-news.co.uk
citmagazine.com
internationalmeetingsreview.com
25.8%
10.0%
4.2%
13.0%
11.5%
10.8%
0.8%
9.2%
Corporate organisers
Association organisersKE
Y
Trends & Spends fast facts
Trends & spends survey 2018
The following data is taken from M&IT’s annual Trends & Spends Survey, published in May 2018, which analyses the overseas activities of the UK’s leading professional event management companies, looking at key trend indicators including budgets, prices, duration, destination market share, origin of participants and other information critical to professional destination marketing organisations.
Long haul Short haul
Groups 574 732
Participants 57,849 92,413
Delegate nights 162,363 525,776
Average group size 101 126
Average duration 3 nights 4 nights
Total groups: 1,306
Participants: 150,280
Delegate nights: 688,139
Long haul by countryDelegate nights
Long haul by city/state/resortDelegate nights
Long haul by countryNumber of groups
Long haul by city/state/resortNumber of groups
USA 440
UAE 13
Azerbaijan/Canada 11
China/South Korea 10
India/Mexico/Singapore 8
Japan/South Africa/Taiwan 7USA 80%
Singapore 4%Indonesia 2%
Canada 2%China 2%
South Africa 1%Australia 1%
Thailand 1%India 1%
UAE 1%Others 5%
San Diego 22
Dallas 32
Denver 14
Atlanta 23
New York 24
Boston/Washington 21
Orlando 20
San Francisco 19
Indianapolis 16
Chicago 56San Diego 6%
Atlanta 6%
Dallas 5%
Orange County 4%
Washington DC 4%
Chicago 7%
Boston 4%Singapore 3%
National Harbor 3%
Others 55%
New York 3%
Brazil 6
Australia/Oman 5
Thailand 4
Malaysia 3
“With a vast amount of options to consider worldwide, Germany, Vienna and Rome still remain popular in bookings, due to their hub locations, good properties and competitive rates.
“One of the biggest trends is that clients are now willing to consider wild card options for the major European hubs, such as The Hague for Amsterdam and Palma, Sitges and Malaga instead of Madrid and Barcelona. Standalone and funky venues are also on the increase.”
“When we speak to our clients about international bookings, for them it’s about cost versus value. Although clients want to see cost savings, it’s important they can see where we can add additional value to their bookings. This is where our relationships with suppliers becomes invaluable and the ability to negotiate those additional extras for our clients to help make their meeting a success. “We saw a mix of international bookings in 2017 and from client briefs it was more about the location and convenience if a meeting, or for reward programmes they want a genuine, unique experience.”
“There is constant pressure on budgets and delivering extra value for money. Hotels have to be smart in how they face up to this challenge in order to win events looking at the opportunity holistically. Second tier destinations and more ‘affordable’ countries are becoming popular as long as flight access is sufficient to provide relatively easy travel to the destination.
“There is a trend around creating an experience for the event or sense of destination. This translates either into immersive activities or the food and beverage option.”
Angie Dewey Ashfield Meetings & Events
Anita LoweVenues & Events International
Shaun CaseyBI Worldwide
Short haul by countryDelegate nights
Short haul by city/state/resortDelegate nights
Short haul by countryNumber of groups
Short haul by city/state/resortNumber of groups
Spain 163
Italy 68
Switzerland 55
Germany 117
France 88
Netherlands 36
Austria 33
Portugal 25
Czech Republic 21
Greece/Sweden 20Italy 29%
Spain 31%
Poland 11%
France 9%
Germany 4%
Finland 3%Czech Republic 2%
Greece 2%Switzerland 1%
Austria 1%Others 7%
Madrid 81
Barcelona 64
Munich 39
Paris 58
Amsterdam 26
Berlin/Rome/Vienna 30
Zurich 25
Lisbon/Prague 21
Frankfurt/Milan 22
Athens 19
Barcelona 10%
Katowice 8%Milan 7%
Amiens 6%
Helsinki 3%Prague 2%
Athens 2%
Madrid 20%
Rome 19%
Wroclaw 2%
Others 21%
mitmagazine.co.uk
mitmagazine.co.uk is the new home of M&IT magazine online. As part of the events industry’s leading web portal meetpie.com, which attracts more than 100,000 visitors per month, mitmagazine.co.uk is the place to access the latest news, views, venue information and jobs.
It offers an inventory of exciting new digital advertising options such as fabric, sponsored content and rolling video, as well as standard promotional slots.
Double MSBMedium Square
Banner
Sponsored Content
Billboard
Leaderboard
Rolling video
Fabric
Leaderboard
M&IT e-Newsflash
M&IT e-newsflash is distributed to more than 25,000 event industry professionals every week with up-to-the-minute news and opinion.
Banners for the e-newsflash are available in billboard and medium square banner sizes and are visible 100% of the time.
Email marketing
Reach more than 9,000 named buyers in the UK, targeting top-quality event buyers.
Segment your campaign geographically, by buyer type or by industry sector and easily measure your ROI with instant feedback on your campaign.
Full HTML reporting provided
Design creation available
Optional hosting facilities
Medium Square Banner
Sponsored Content
Billboard
Billboard
Medium Square Banner
Supplement package
A supplement in M&IT magazine is the ideal way to promote a destination – in print and online
An experienced member of the M&IT team will be commissioned to write the supplement following an introductory briefing meeting to determine which aspects of the destination should be covered. The result is a high-quality, purpose-designed sales message, written to the sponsor’s requirements.
M&IT undertakes to sell additional advertising in the supplement in order to increase the final size and impact. For each additional advert page sold, M&IT will offer one free additional page of editorial.
For example, for a basic 8-page sponsorship, with an additional 4 advertising pages sold, M&IT will offer the sponsor an additional 4 free extra editorial pages, leading to a 16-page final supplement size.
With a minimum size of eight pages, increasing in multiples of four pages, supplements are distributed to the 25,627 readers of M&IT and hosted and promoted year-round on mitmagazine.co.uk.
Advertorials are designed to look like an editorial page with colour photographs. The client has full editorial control and copy can be written by the client or by a member of the experienced M&IT editorial team.
Advertorials
Sponsored Content
SANDALS & BEACHES – your complete Caribbean events solution
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“As an organiser who has been placing groups for meetings and incentives for 30 years, I would like to say ‘Thank you’ and congratulate Sandals for making my client’s incentive at the Sandals Grande Antigua property such a success!
“The ease of setting up the group through Sandals’ London sales office was a true education. Plus, an added bonus of the all-inclusive element is that ourselves and our client could budget far more precisely than we had in the past!
“All in all, a very successful trip and I’m sure we will be back for 2019.”
M&IT GOLD AWARD WINNER
RESORT FOCUS
SANDALS GRANDE ANTIGUA
SANDALS.CO.UK/GROUPS
To find out more, email: groups@sandals.co.uk or arrange a meeting with the dedicated
events team at the Sandals’ Luxury Venue, 135 Fulham Road, London SW3 6RT.
TESTIMONIAL
Sandals_M&IT_Jan19.indd 1 07/01/2019 10:34:14
ADVERTISEMENT FEATURE
CALGARYCalgary will showcase its wealth of knowledge and technology next year when 8,000 energy experts are expected to attend
the 2019 SPE annual conference and exhibition
GLOBAL HUB OF ENERGY
T he 2019 Society of Petroleum Engineers Annual Technical Conference and Exhibition will take place in Canada
for the first time next year from September 30 to October 2. With more than 8,000 attendees expected, it will be an exciting time for Canada’s famously friendly city.
“For the first time in its 95-year history, the SPE Annual Technical Conference and Exhibition will be held in Canada,” says Stephen Graham, chief operations officer, Society of Petroleum Engineers. “SPE’s flagship event will bring international oil and gas professionals to Calgary and will provide an opportunity for Canadian companies to showcase their wealth of knowledge and technology.
“And with more than 4,800 professional members in Canada, it allows SPE to bring high-quality, multi-disciplinary technical
content to its members’ backyard.”Darcy Spady, 2018 SPE International
President, says: “Calgary is a centre for global leadership in the energy industry, so it is long overdue that for the first time EVER, the 160,000 member Society of Petroleum Engineers (SPE) has chosen Calgary for its 2019 Annual Conference and Technical Exhibition (ATCE). An estimated 8,000 of the world’s technical energy experts will attend, presenting technical papers, collaborating in technology debates and viewing the latest in oil & gas technology.
“SPE members come from more than 145 countries all over the globe, and ATCE is always a very international gathering.
“My family settled in the Calgary area over 100 years ago,” he continues, “So it is with great pleasure that I welcome 8,000 of my
colleagues in the global Society of Petroleum Engineers (SPE) to our Annual Technical Conference & Exhibition in Calgary in 2019. SPE members are from 145 countries of the world and represent the leading edge of energy technology in the oil & gas sector. With Calgary’s leading edge research, technology and operational efficiency in oil & gas, I know that this will be a great event.
“Calgary is known as a global leader in energy technology, especially in the oil & gas sector. Our companies have invented, innovated, optimised and marketed some of the leading technologies and best practises in the world. It is only natural that for the first time ever the Society of Petroleum Engineers (SPE) is holding their Annual Technical Conference & Exhibition (ATCE) right here in the global hub of the energy industry!”
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Calgary_M&IT_Jan19.indd 2 07/01/2019 10:36:24
Sponsored Content allows you to capitalise on the trust and reputation of M&IT acquired over 30 years and to encourage a greater number of our website visitors to view content written for you by our highly experienced team.
Your Sponsored Content features on the home page and will remain visible for one week. Following that, it will then be available in the editorial/news section of the website indefinitely. Sponsored content is currently visible to more than 100,000 visitors (200,000 page views) that use our websites each month.
It will also be promoted on four editions of the M&IT e-newsflash, distributed to more than 25,000 per dispatch.
Sponsored Content featured prominently on the home page
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TMS17_02769_Bellyband_No_Personalisation_M&IT_AW.indd 1
23/02/2017 18:08
M&IT Special promotions
M&IT also offers advertisers the chance to opt for high impact special promotions in selected issues. These vary from personalised belly bands, gatefolds, barndoor and cover flap promotions.
You can review the different offers on this page and if you are interested in a price quote for one or more special promotions, please contact the sales team on + (44) 1342 306762 or e-mail sales@catmedia.global
Belly band
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3-page gatefold
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False cover
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