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4P Mobile Marketing Project
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The goods and services a
business will offer to its customers
Informing, reminding,
and persuading
customers of the goods and
services available to
them.
The amount a business charges
customers for their products
Making products
available at the right time and location.
4P MobileMarketing Project
A Marketing Mix: Sports Industry (4 Ps of the Super Bowl)
The product the Super Bowl offers is a game between the best teams of the AFC and NFC.
V
A Marketing Mix: Sports Industry (4 Ps of the Super Bowl)
Consumer costs extend beyond ticket prices and include travel, food, and lodging expenses.
A Marketing Mix: Sports Industry (4 Ps of the Super Bowl)
Place or distribution includes the location of the host city and arena ticket sales, TV network, Internet streaming, Sports TV Pre-Game Network.
A Marketing Mix: Sports Industry (4 Ps of the Super Bowl)
The product the Super Bowl offers is a game between the best teams of the AFC and NFC.
Consumer costs extend beyond ticket prices and include travel, food, and lodging expenses.
Place or distribution includes the location of the host city and arena ticket sales, TV network, Internet streaming, Sports TV Pre-Game Network.
Promotion involves media outlets and related-product contests. (Media Hype)
Chapter Project
• 4 Ps Marketing Mobile Project– Product, Place, Price, Promotion• (Individual Activity)• Will be presented to the class
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