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The Genius of Steve Jobs
How to Think Like a Disruptor
with Dr. Mark Goulston
Goulston Group clients:
3
I like impossible goals My goal for today is that you will never think of innovation or marketing in the same way again
Eli Broad Picks The World's Seven Most Powerful Philanthropists
“Wealth is what you take from the world; worth is what you give back.”
–Dr. Mark Goulston
“That’s one of my favorite quotes about philanthropy,” said Eli Broad.
1. “Whoa! 2. “Wow!” 3. “Hmmm…” 4. “Yes!”
“Whoa!” “Wow!” “Hmmm…” “Yes!”
“Whoa!” The Prerequisite to DisrupSon
• “I can’t believe what I’m seeing”
• “I can’t believe what I’m hearing”
• “I can’t believe what I’m feeling”
AND what do these lead to?
“Wow!”
FascinaSon, Amazement or Astonishment
Each and all of which have the power to safely disrupt people out of their “mindsets” and comfort zones AND what do these lead to?
“I can’t wait to do something with this!”
AND what does that lead to?
“Hmmm…”
“Yes!”
In-‐OvaSon
In-‐ovaSon = CreaSng something that gets through people’s
inerSa and defenses
And causes a “Standing OvaSon” = Take acSon
Why You Need “Whoa!” Before “Wow!”
EvoluSon From Nucleus to Human Cortex
Your Three Brains
The Specialist’s Dilemma
“Whoa!” The Prerequisite to DisrupSon
• “I can’t believe what I’m seeing”
• “I can’t believe what I’m hearing”
• “I can’t believe what I’m feeling”
And I can’t believe what I can now do that’s be_er than
what I was doing
“Wow!”
Delight, FascinaSon, Amazement or Astonishment
Each and all of which have the power to safely disrupt people out of their “mindsets” and comfort zones
"One does not discover new lands without consenSng to lose sight of the shore for a very long Sme." -‐ Andre Gide
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