The Future Of Augmented Reality Online

The Future Of Augmented Reality Online

• About Zugara• What Is Augmented Reality• Webcam Social Shopper

Demo• The Future Of Augmented

Reality Online• Augmented Reality Statistics• The Keys To Success With

Augmented Reality

3www.zugara.com

Snapshot: We’re an interactive marketing agency with a passion for emerging media and technologies

Services: Interactive Video, Social Media Marketing, Mobile Marketing, Website/Application Development

Expertise: Augmented Reality; Gen X and Gen Y Demographics

Founded: 2001

Location: Los Angeles / New York

Web: www.zugara.com

Blog: www.weareorganizedchaos.com

Facebook: www.facebook.com/zugara

YouTube: www.youtube.com/zugara

Twitter: www.twitter.com/zugara

ABOUT ZUGARA

Dzień Dobry… WE ARE ZUGARA

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ABOUT ZUGARA

OUR INVOLVEMENT WITHAUGMENTED REALITY

Manage the Facebook Augmented Reality Community www.facebook.com/augmentedreality

Active Member of the Augmented Reality Consortium

• www.arconsortium.org/

Development of Flash-based Augmented Reality Technologies and Software Development Kits (“SDKs”)

ZugAR Augmented Reality Marker & Manager

Technology

ZugMO Motion Capture

Technology

ZugSTAR Streaming Augmented Reality

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ZugMO Motion Capture Technology

ZugMO Motion Capture Technology

ZugSTARStreaming Augmented

Reality

ZugMO Motion Capture Technology

ZugAR Marker Technology

ABOUT ZUGARA

OUR INVOLVEMENT WITHAUGMENTED REALITY

WEBCAM SOCIAL SHOPPER ZIMONCANNONBALLZ

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What Is Augmented

Reality

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"Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. At present, most AR research is concerned with the use of live video imagery which is digitally processed and 'augmented' by the addition of computer-generated graphics.“

(Wikipedia)

WHAT IS AUGMENTED REALITY

WHAT IS… AUGMENTED REALITY

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WHAT IS AUGMENTED REALITY

THE FUTURE OF INFORMATION INTERACTION

VIEW INTERACT

ACCESS

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WHAT IS AUGMENTED REALITY

SCIENCE FICTION IMAGINATION…

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WHAT IS AUGMENTED REALITY

BECOMESREALITY…

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WHAT IS AUGMENTED REALITY

RIGHT BEFORE YOUR EYES….

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WebcamSocial

ShopperDemo

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The Future Of

Augmented Reality Online

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WHAT IS AUGMENTED REALITY

NEARLY EVERY MAJOR INDUSTRYWILL USE AR

Retail / Fashion

Food / Restaurant

Automotive Travel

Entertainment

Sports Education

Real Estate

Consumer Packaged Goods

Electronics

Government

Healthcare

Manufacturing

Finance

Aerospace

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WHAT IS AUGMENTED REALITY

AS WILL MAJOR MARKETING AND ADVERTISING CHANNELS

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THE FUTURE OF AUGMENTED REALITY ONLINE

BRANDS ARE ALREADY USING AR…

A Few Major Brands Have Used Augmented Reality As

Part of Integrated Campaigns…

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THE FUTURE OF AUGMENTED REALITY ONLINE

SOME TO GREAT EFFECT…

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THE FUTURE OF AUGMENTED REALITY ONLINE

FLASH + AUGMENTED REALITY

FLARToolkit Works In Flash (No Additional Plug-in)

Flash Player 10 Penetration*93.5%

FLARToolkit Licensing Costs Are Nominal; Development

In Actionscript

Flash Player 10.1 Will Support Greater Graphic Processing To Speed Up

Draw Time In Flash – Papervision 3D

*Mature markets include US, Canada, UK, Germany, France, Japan, Australia, New Zealand.

FLARToolkit Will Become Standard For

Augmented Reality Online

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Augmented Reality

Statistics

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Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014.

(ABI Research study “Augmented Reality: Adding Information to Our View of the World”)

AUGMENTED REALITY STATISTICS

AUGMENTED REALITY REVENUE

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Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015, growing in response to decreases in unit costs and increases.

(Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)

AUGMENTED REALITY STATISTICS

WORLDWIDE WEBCAM GROWTH RATE…

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As of last March 2009, 40% of Facebook Video Uploads were via Webcam (Businessweek – Facebook Grows As A Video Platform)

AUGMENTED REALITY STATISTICS

WEBCAM VIDEO UPLOADS ON FACEBOOK

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Case Study (over a one month period)

AUGMENTED REALITY STATISTICS

CANNONBALLZ AR GAME STATS

Unique Visitors11,672

% Of Unique Visitors That Logged Into

Facebook11%

Average Time Spent On Site4 min 36 sec

% Of Unique Visitors That Had Webcams*

80%

% Of Unique Repeat Visitors25%

*Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular

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Would you view an online Augmented Reality experience if it required you to download and install an Internet Browser plug-in other than Flash? (256 Votes)

AUGMENTED REALITY STATISTICS

AR POLLS – BROWSER PLUG-IN

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Do you have a webcam on any of your computers, or do you plan to have one within 6 months? (307 Votes)

AUGMENTED REALITY STATISTICS

AR POLLS – DO YOU HAVE A WEBCAM

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The Keys To Success With Augmented

Reality

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#1 Augmented

Reality Based On Utility

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#2 Social Media

Integration

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#3 Long Term Gain vs.

Short Term Fame

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