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The Fresh Face of Bethesda Introducing our new brand standards and online brand store!
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Marketing’s Key Areas of Focus
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Best Brand Positioning BLC as best in class and a national thought leader
in the I/DD fieldAttracting donors, PWS, congregations and employees
Donor Growth and Engagement
Sites & Services
Marketing
Optimize digital tools
to build brand
engagement
EffectiveInternal Comms
Our over-arching goalUnified
messaging approach
(voice and tone)
Unified graphic/visual
standards
Where We’ve Been
3
Visual Brand Standards Goals
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Modernize the visual brand to appeal to today’s audiences
Create consistent, recognizable brand identity
Build templates to maximize consistency and productivity
Ensure designs follow accessibility guidelines and ADA standards
Refreshed Main Logo Design
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What’s New? More contemporary and readable Colors – brighter blue & gold Font- Modern, unique and easy to read Symbol – Proportions updated
Former Logo Design
Bethesda Entity Logos
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Design System Elements
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Brand Color Palette
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Imagery
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Iconographics, Patterns & Textures
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Brochure Templates
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Flyer Templates
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Print Advertisements
13
Internal Communications
14
Event Exhibits
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