The fractal profession klinkowstein

Horizon Projects Workshop The Fractal Profession Tom Klinkowstein

Design (The Fractal Profession)

Horizon Projects Workshop The Fractal Profession Tom Klinkowstein

Horizon Projects Workshop The Fractal Profession Tom Klinkowstein

Horizon Projects Workshop The Fractal Profession Tom Klinkowstein

Characteristics of the Fractal Professional

Horizon Projects Workshop Tom Klinkowstein

(traditional approach)

-Market Analysis

(design / fractal approach)

-What Might Be

Research / Inspiration:

Design Thinking Design, Innovation & Passion Tom Klinkowstein The Fractal Profession Tom Klinkowstein

Horizon Projects Workshop Tom Klinkowstein

(traditional approach)

-Definitive

(design / fractal approach)

-Iterative

Problem Solving:

Design Thinking Design, Innovation & Passion Tom Klinkowstein The Fractal Profession Tom Klinkowstein

Horizon Projects Workshop Tom Klinkowstein

(traditional approach)

-Focus Groups/Surveys

(design / fractal approach)

-Direct Observation

Validation:

Design Thinking Design, Innovation & Passion Tom Klinkowstein The Fractal Profession Tom Klinkowstein

Horizon Projects Workshop Tom Klinkowstein

(traditional approach)

-Spreadsheets

(design / fractal approach)

-Visual and Multimedia Scenarios

Communicate Strategy Through:

Design Thinking Design, Innovation & Passion Tom Klinkowstein The Fractal Profession Tom Klinkowstein

Horizon Projects Workshop Tom Klinkowstein

(traditional approach)

-Vertical Expertise

(fractal approach)

-T-shaped Skills

Professional Characteristics:

Design Thinking Design, Innovation & Passion Tom Klinkowstein The Fractal Profession Tom Klinkowstein

Horizon Projects Workshop

Both a Controller and Facilitator

The Fractal Profession Tom Klinkowstein

Horizon Projects Workshop Tom Klinkowstein

Becoming a Fractal Professional

Design Thinking Design, Innovation & Passion Tom Klinkowstein The Fractal Profession Tom Klinkowstein

Horizon Projects Workshop Tom Klinkowstein

Be Your Own Trend Forecaster:

-Read Wide (WSJ, NYT, Financial Times, Economist, etc.)

-Write Narrow (tweet, blog, etc.)

-Attend conferences of other disciplines (you’ll be exotic; go early / stay late)

Design Thinking Tom Klinkowstein The Future of Design The Fractal Profession Tom Klinkowstein

Horizon Projects Workshop Tom Klinkowstein

Build Your Network:

-Meet 10 new people every week to

Find partners / clients

Recruit others to be your agents

Connect your nodes via salons, meals

Create a braintrust (own Board of Directors)

Design Thinking Tom Klinkowstein The Future of Design The Fractal Profession Tom Klinkowstein

Horizon Projects Workshop Tom Klinkowstein

Be Prepared:

-Cards

-Smartphone, etc. with your work on it

-Elevator pitch (your short story)

-Café pitch (longer version)

-Reciprocal altruism

Design Thinking Tom Klinkowstein The Future of Design The Fractal Profession Tom Klinkowstein

Horizon Projects Workshop Tom Klinkowstein

Foster Leadership Skills:

-Learn to work with “people you don’t like”

Design Thinking Tom Klinkowstein The Future of Design The Fractal Profession Tom Klinkowstein

Horizon Projects Workshop Tom Klinkowstein

Have a Dialog:

-Its not just what you want, its what the world wants of you.

Design Thinking Tom Klinkowstein The Future of Design The Fractal Profession Tom Klinkowstein

Horizon Projects Workshop Tom Klinkowstein

Thank you.

klinkows@mediaa.com

Design Thinking Tom Klinkowstein The Future of Design The Fractal Profession Tom Klinkowstein