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The Evolution of Blogging How Dark Skies, Lucas from Venmo,
and Batkid changed the way we communicate
Roger Wu Co-Founder, Cooperatize
@rogerwu99
In the Beginning
The Very Beginning
What is a Blog?
Early Adopters
Search Engines
Social Media
The Golden Age
The Result of Social
37%
2%
38%
23%
9%
26%
26%
39% $1.9b $1.7b
The Dark Ages
Too much content
Too many ads
Too much fraud
• 31% of impressions can’t be seen • 8% of Internet users account for 85% of
clicks (and some are not human) • Estimates of 60-70% of display ads are
not seen by humans (or seen at all)
The Comeback
PR Advertising
Influencer
Who are we?
Do what you are good at
• But the world has changed yet again with Amazon and Apple.
• What’s in your pocket? • You know you can get anything you want
within 2 days via Prime. But you don’t know what you don’t know.
• Dark Sky story • Story is making a comeback
– Memorable
What time is it?
Change is the only Constant
• But the world has changed yet again with Amazon and Apple.
• What’s in your pocket? • You know you can get anything you want
within 2 days via Prime. But you don’t know what you don’t know.
• Dark Sky story • Story is making a comeback
– Memorable
A Darker Sky - Memory
The Future
Story Elements that work – Numbers or Narrative
90% effective Positive 88 Neutral 81 Negative 39
Story Elements that work – What vs Why
Story Elements that work – Context
Thank You!
Roger Wu
roger@cooperatize.com
@rogerwu99
1-917-549-0188
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