The Earth Charter s Communication Task Force… Amsterdam, November 17th, 2009

The Earth Charter’s Communication Task

Force…

Amsterdam, November 17th, 2009

…an URGENT and massive WORLDWIDE

call…

..for a sense of global

interdependence

Because our Because our

challenges:

spiritual,spiritual,

and environmental,and environmental,

economical,economical,

political,political,social,social,

are all interconnected

and reflect a crisis in

our

and reflect a crisis in

our

ethical foundation

So it is time to

think beyond…

as the changes we want to see out thereas the changes we want to see out there

begin inside

‘Our Choice - A plan to solve the climate crisis’ new book by Al Gore:

“The most important change that made a

transformation possible is something that is hard to describe in words.

Our way of thinking changed.”

for all

So it is time for a great transformation

call

The EC Communication Task Force

Mission:Through a global communication campaign

touch hearts and move minds around the world,

inspiring people individually and collectively to

transform their way of thinking, becoming living

examples of the Earth Charter, reflecting and

acting for all - humanity, life and “Earth.

Vision: We envision global alliances formed with the most powerful media organizations - both in reach and affluence - that will work collaborative with the

Earth Charter Communication Task Force to massively and rapidly amplify basics values

helping form the necessary ethical foundation for the emerging world community.

To meet Earth Charter’s 1st goal:

To raise awareness worldwide of the Earth Charter and to promote understanding of

its inclusive ethical vision.

And influence meeting Earth Charter’s 3

other goals:2.To seek recognition and endorsement of the Earth Charter by individuals, organizations, and the United Nations.

3. To promote the use of the Earth Charter as an ethical guide and the implementation of its principles by civil society, business, and government.

4. To encourage and support the educational use of the Earth Charter in schools, universities, religious communities, local communities, and many other settings.

What should guide our work and partnerships…

The Spirit of Human Solidarity and CompassionThe Spirit of Human Solidarity and Compassion

Gratitude and Joyfor thegift of life

Gratitude and Joyfor thegift of life

Respect and Humility regarding the human place in nature and on Earth.

Respect and Humility regarding the human place in nature and on Earth.

A little history..1.December 2008: ECI international meeting in Amsterdam discussed theneed for a “media” task force.

2.December 2008: During the breaks of COP 14 in Poznan, Brendan andFernanda, motivated by the urgentneed to advance climate negotiations,worked on the first communication task force draft focused on climate change.

The EC Communication Task Force

3.April 2009: Fernanda and Cristina Moreno (EC Brazil) adapted the first task force draft and brought it to life on EC’s (Carta da Terra) first advertising campaign launched in Brazil on Earth Day - April 22nd 2009.

The TV spot aired during 5 weeks in more than 25 national and international TV channels such as:

The EC Communication Task Force - live example:

Live example: Brazil’s EC ad campaigndonations of ad spaces reached the equivalent ofU$ 580,000

Example of commercial delivery reports from MTV and SporTV

Live example Brazil campaign60 seconds TV spot created and produced as donationAd Agency: ?EC ComunicaçãoCreated by Valdir Biachi, written by Eduardo Seidenthal

QuickTime™ and aH.264 decompressor

are needed to see this picture.

Live example Brazil campaignPress release sent to 500 specialized journalists

Live example Brazil campaignPress coverage included a special 8 page report inserted on an important Brazilian Newspaper, Jornal do Brasil, 100 thousand issues printed. A full ad page is sold by U$ 10,000 (x 8)

Live example Brazil campaignMore examples of press coverage

Featured on Planeta Sustentável,Web portal from Editora Abril (largest magazine publisher of Brazil)on environment and sustainability.

Featured on Mercado Ético (Ethical Markets)Hazel Henderson’s BR version web portal focused on corporate ethics and sustainability

Brazil campaign was only possible by mobilizing a network of people that could help make it happen

YOUR is needed. Life on Earth

appreciates.

www.earthcharterinaction.org

The Earth Charter Communication Task Force