THE DESIGN AESTHETIC -...

THE

LOOK BOOK

DESIGN AESTHETIC

DESIGN AESTHETICTHE

“Tableware design is contextual. It follows a restaurant’s interior and architectural vision.

When your tabletop is unified with your property’s aesthetic goals, it creates culinary

harmony. This atmosphere is a powerful extension of your brand.”

“Culinary harmony is a facet of hospitality that helps your guests experience flavor

through thoughtful multi-sensory engagement.”

“Unify tabletop design with restaurant aesthetic.”

Paul Gebhardt SVP Design and Creative Director

SELECT

Select your “DESIGN AESTHETIC”

(determine your interior)

THEN

OR

SELECTING A DESIGN AESTHETIC

Define your “DESIGN AESTHETIC” (emulates your current interior)

CLASSIC

UNIFY

Choose a pattern that falls into your “DESIGN AESTHETIC”

DECORATIVE MODERN ARTISAN

DEFINE

CLASSIC •elegant • traditional • vintage

DECORATIVE • ornate • opulent • luxurious

MODERN • clean • simple • stylish

ARTISAN • rustic • hand made • natural

CLASSIC • elegant • traditional • vintage

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food styleinterior design

Classic design transposes architectural geometry often found in the exterior and interior details of commercial and residential buildings. Classic details are generally mathematically definable geometry. Rejecting ornament, they are purposeful, and often use primary colors and dramatic horizontal lines. Consider the details of colonial homes with a no-nonsense style that feels cozy and familiar. Symmetrical, purposeful tabletop offerings fit within classic design.

DECORATIVE • ornate • opulent • luxurious

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interior designfood style

Decorative design is generally organic and inspired by nature. Floral themes and acanthus leaf ornamentation is central to decorative design, used like a language to express movement. Ornamental details are almost always stylized interpretations and celebrations of the natural world.

Tableware using this aesthetic can include links to both shape and surface designs. Color enamel and decals are used to further link the tabletop to the natural world.

MODERN clean • simple • stylish

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food styleinterior design

Modern design is primarily shape driven with popular principles such as “less is more” and form follows function.” Futuristic shapes and forms are often found in modern designs, with a light, natural sensibility of texture, asymmetric shapes and unusual combinations of finishes.

Organic, futuristic shapes will make up the tabletop products that fit within modern designs.

ARTISAN rustic • hand made • natural

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interior designfood style

Artisan design elements include rustic, yet polished interior décor, often with textures woven throughout the look. Neutral or muted colors with hints of warmth and greenery are popular to tie the design to its natural roots. Organic, wooden furniture and natural stone surfaces fit within the artisanal design look.

Tabletops should merge a vision of the artisanal culinary arts with the enjoyment of hand-crafted tableware.

Glacier™

CLASSIC dinnerware patterns

ManhattanBright WhiteShape 2000™

Classic/Neo-Classic™Classic Coupe™

Botticelli ™

Cream White Ware Ovation™

Horizons Grooves

CLASSIC

Verge

New Rim II™Barcelona™ Patrician™Belinni™ Rhodes™Corelli™ Scarlatti™Needlepoint™

CLASSIC flatware patterns

Rhodes™ Scarlatti™

CLASSIC

Baguette™Lexington™New York™ Colosseum™Unity™ Heavy Windsor™

DECORATIVE dinnerware patterns

Arcadia™Caprise™Ivy Flourish™

Lancaster Garden™ Grey Lancaster Garden™ BlueLancaster Garden™

Briana™ Killington™ Nottingham™

Caprice™ Manhattan Black

DECORATIVE

Vision™ Studio Pottery Cloud

Arbor Rose™ Chateau™ Cheviot™ Ivy Flourish™

DECORATIVE flatware patterns

Juilliard™

Melinda III™ Michelangelo™ Rosewood™ Satinique™

DECORATIVE flatware patterns

DECORATIVE

Scroll™

MODERN dinnerware patterns

Fusion™

Lancaster Garden™ WhiteQuartet™

Stage

Lines

Circa™

Current

Zen

Stealth™

Mood

Perimeter

Lines (Square)

MODERN

Apex™ Libra™ Mascagni™ Rio™

MODERN flatware patterns

Chef’s Table™ Chef’s Table™ Satin

Verge™ Flight™ Perimeter™ Reflections™Stiletto™ Satin Fulcrum™

MODERN

Terra Verde (Dusk)

Urban Storm

Knit Marble

Studio Pottery (Celadon) Studio Pottery (Blue Moss)

ARTISAN dinnerware patterns

Urban Leather Lava

Rustic (Chestnut)Rustic (Crimson)Rustic (Sama)

ARTISAN

Chef’s Table™ Hammered Cooper™Lexia™

ARTISAN flatware patterns

Cabria™ Wyatt™ Colton™

ARTISAN

All pattern names and designs are intellectual properties of Oneida, Ltd., a subsidiary of The Oneida Group Inc. Oneida® is a registered trademark of Oneida, Ltd. in the U.S. and

certain countries. 200 S. Civic Center Drive, Suite 700, Columbus, OH 43215. ©2018 Oneida, Ltd. All rights reserved.

World Headquarters200 Civic Center Drive

Suite 700Columbus, OH 43215

USA

Customer ServicePhone: 1.800.828.7033

International: InternationalCS@theoneidagroup.com

Pro16682/0118