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The Defense Commissary Agency. DeCA Update. Mr. Richard S. Page. Chief Operating Officer. DeCA Performance. FY 2008 YTD Through July. Area. Area. Area. Area. Number of Events. Number of Events. Number of Events. Number of Events. Percent Change. Percent Change. Percent - PowerPoint PPT Presentation
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Mr. Richard S. PageMr. Richard S. PageChief Operating OfficerChief Operating Officer
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Area Dollar SalesPercent Change
Customer Transactions
Percent Change
East $2.3B 4.8% 33.3M 1.6%
Europe $403M 1.4% 9.0M -2.2%
West $2.1B 5.6% 34.9M 2.5%
Total $4.8B 4.9% 77.2M 1.5%
Area Dollar SalesPercent Change
Customer Transactions
Percent Change
East $2.3B 4.8% 33.3M 1.6%
Europe $403M 1.4% 9.0M -2.2%
West $2.1B 5.6% 34.9M 2.5%
Total $4.8B 4.9% 77.2M 1.5%
4* % Change Prorated Thru July 2008* % Change Prorated Thru July 2008
+88%$3.2M+68%67Total
+14%$.8M+30%26West
+118%$2.4M+105%41East
Percent Change
Dollar
Sales
Percent
Change
Number
of EventsArea
+88%$3.2M+68%67Total
+14%$.8M+30%26West
+118%$2.4M+105%41East
Percent Change
Dollar
Sales
Percent
Change
Number
of EventsArea
+88%$3.2M+68%67Total
+14%$.8M+30%26West
+118%$2.4M+105%41East
Percent Change
Dollar
Sales
Percent
Change
Number
of EventsArea
+88%$3.2M+68%67Total
+14%$.8M+30%26West
+118%$2.4M+105%41East
Percent Change
Dollar
Sales
Percent
Change
Number
of EventsArea
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• Sales of ECO-Friendly products continue to climb
• Million Bulb CFL Goal shattered well in advance of target
Over 1.1 million sold!
• Reusable bags become a million dollar business
Thermal Bags $234K
Shopping BYOB $1.0M
– Over 1.4 million sold!
• Sales of ECO-Friendly products continue to climb
• Million Bulb CFL Goal shattered well in advance of target
Over 1.1 million sold!
• Reusable bags become a million dollar business
Thermal Bags $234K
Shopping BYOB $1.0M
– Over 1.4 million sold!
FY 2007 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Total
Sales $1.41B $1.35B $1.38B $1.39B $5.54B
FY 2008 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr (Proj) Total (Proj)
Sales $1.46B $1.40B $1.46B $1.44B $5.76B
Percentage Change 3.05% 4.04% 5.71% 3.11% 3.97%
FY 2009 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Total
Sales (Proj) $1.53B $1.46B $1.51B $1.50B $6.0B
Percentage Over FY 2008 4.67% 4.18% 3.37% 4.64% 4.216%
FY 2007 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Total
Sales $1.41B $1.35B $1.38B $1.39B $5.54B
FY 2008 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr (Proj) Total (Proj)
Sales $1.46B $1.40B $1.46B $1.44B $5.76B
Percentage Change 3.05% 4.04% 5.71% 3.11% 3.97%
FY 2009 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Total
Sales (Proj) $1.53B $1.46B $1.51B $1.50B $6.0B
Percentage Over FY 2008 4.67% 4.18% 3.37% 4.64% 4.216%
An Increase of OnlyAn Increase of Only
• Aggressively expand and promote club packs—Focus: Perishable
– Club Pack Summit
• Expand case lot sales
– Twice-a-year worldwide sales to continue
– Increase number of region and zone sales
• Expand Guard and Reserve sales
• Increase focus on “Winning Weekends”
• Increase focus on HBC
– HBC Summit
– Increase shipper and display units
– Subcategory differentiation
• Speed to Shelf
• Aggressively expand and promote club packs—Focus: Perishable
– Club Pack Summit
• Expand case lot sales
– Twice-a-year worldwide sales to continue
– Increase number of region and zone sales
• Expand Guard and Reserve sales
• Increase focus on “Winning Weekends”
• Increase focus on HBC
– HBC Summit
– Increase shipper and display units
– Subcategory differentiation
• Speed to Shelf
ThanksgivingThanksgiving
Super BowlSuper Bowl
4th of July4th of July
DeCA East - May 2008 - $8,459,995.00 May 2007 - $7,084,161.29 ------------------------------------------- $1,375,833.71 A 19.4% increase!
DeCA West - May 2008 - $6,176,008.19 May 2007 - $4,632,153.33 -------------------------------------------- $1,543,854.86 A 33.3% increase! DeCA Europe - May 2008 - $730,145.72 May 2007 - $775,105.39 -------------------------------------------- -$44,959.67 A slight -5.8% decrease!
DeCA East - May 2008 - $8,459,995.00 May 2007 - $7,084,161.29 ------------------------------------------- $1,375,833.71 A 19.4% increase!
DeCA West - May 2008 - $6,176,008.19 May 2007 - $4,632,153.33 -------------------------------------------- $1,543,854.86 A 33.3% increase! DeCA Europe - May 2008 - $730,145.72 May 2007 - $775,105.39 -------------------------------------------- -$44,959.67 A slight -5.8% decrease!
• Averaging $8M a month
• $24,877,899.91 – April to June 2008
– A new three-month record!
• $18,863,015.49 – January to March 2008
• Averaging $8M a month
• $24,877,899.91 – April to June 2008
– A new three-month record!
• $18,863,015.49 – January to March 2008
•Vendor stocking
•Distributor fill rates
•Merchandising
support
•Vendor stocking
•Distributor fill rates
•Merchandising
support
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