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Full governmental support
“Why if education is the key to success do we allow somany children to leave school at 16 when we shouldbe doing all we can to get them to stay on. Today weare announcing a smart card to offer all 16-19 yearolds who stay on in education cut price deals at shops,in theatres and cinemas and on trains and buses”
Prime Minister. March 2000
A holistic approach
• To financially help young people through a range ofdiscounts
• To provide an incentive to participation andattainment in learning and personal developmentthrough a ‘rewards’ package
• To help young people make a considered choicefrom the wide range of post-16 options open to them
• To use the Card to record attendance in learning
Reaching out to those in learning
• A broad interpretation of learning– colleges & schools– full & part time– work based training– voluntary services
• Available free to every 16-19 year old in England• Special cases• Greatest benefit to those who stay in learning
The benefits of the Connexions Card
• Proof of Age– photo– date of birth– trading standards & community
policing• On the spot discounts
– national & local sales team– target 7 500 opportunities
throughout England byDecember 2003
Rewards• Listening to young people
– big discounts on brandedgoods
– free goods/services– a balance of lifestyle &
learning opportunities– competitions– unique experiences– local & national teams– regularly refreshed
It’s their choice
• Optional
• Privacy statement
• Receiving further information
• Data to third parties
• Turn off at any time
Building reward points• Session-based attendance• Collect planned attendance and
actual attendance data• Colleges, schools and WBTP 100
points per week pro rata• Voluntary Organisations• 5 points an hour up to maximum of
1500 per year.• Education Maintenance
Allowances• Discretionary points
Collecting attendance data• Choice of solutions to meet the
needs of learning centres• Pick & Mix approach• Phased introduction if you wish• Methods:
1. Existing MIS systems2. connexionscard.com3. Helpline4. Connexions Card and Card
Readers
Card management service
• Regional teams covering England to providesupport
• Lost Card replacement - access web-site orhelpline. Initial Card and first 2 replacements free ofcharge
• New PIN (lost or forgotten) by calling the youngperson helpline
• In future will be issuing cards to 600,000 rising 16seach year
Spreading the word - national
• Influencers campaign– Unions– Associations– Umbrella bodies
• Media campaign• Joined up Government
– Connexions Card strategy team– Proof of age stakeholders group– Transport stakeholders group
• Voluntary Sector• Youth Sector• National loyalty, rewards and sponsorship providers
Spreading the word - regional & local
• Phase 1 - warm up– Government Offices– Connexion Partnerships– Potential reward and loyalty providers– Chambers of Commerce– Trading Standards
• Phase 2 - briefings & advanced visits– Briefings to colleges, schools and work based
training providers– Visit to every learning centre with more than 50
16-19 year olds
Spreading the word - regional & local
• Phase 3 - roll out to large learning centres– data– photos– attendance systems
• Phase 4 - multiple channels– Dissemination through Connexion partnerships– Local youth organisations– Voluntary sector– Libraries– Local radio– Street marketing– Reward and loyalty providers
Keeping in touch
• Liaison Manager
• Free helpline 0808 172 4444
• Young person free helpline
0808 172 3333
• connexionscard.com
• E-newsletter
• E-crm
• Magazine
Roll out - National• Regional approach to distribution
of 2m + cards
• Implications for information to
young people
• National launch September 2002
• Open to any learning centre from
Autumn 2002
Roll out - regionalPhase 1Warm up
from
Phase 2Briefings &Advancedvisits from
Phase 3Roll out
from
Phase 4Multi-channel
approachfrom
North East September2001
October2001
November2001
January2002
North WestYorkshire &HumbersideEast MidlandsSouth West
October2001
November2001
January2002
March2002
WestMidlandsSouth EastEastLondon
January2002
February2002
April2002
June2002
Future developments
• Additional functionality– auto enrolment– cashless catering– access control– transport– e-purse– health card– community card– European card
• Additional cards– same functionality– younger age group– older age group
City & community cards
• Four options
– Connexions card as part of city/community card
– City/community card as part of Connexions Card
– Separate cards
• working towards common card
• Accepting the need for different card
• Way forward
– Case by case business case for each option
Challenges
• Contractual obligations to DfES• Core objectives and policy drivers• Chip architecture & readers• Transport standards• Branding, proof of age and national discounts.• Learning centre cards• Sponsorship/partners• Card management services• Back office systems
– databases– helplines
• Web
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