The Communications Market Report: Scotland

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The Communications Market Report: Scotland

Vicki Nash, Director, Ofcom Scotland

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The CMR in context• How people are using media and communications• Differences between town and country

The CMR in Scotland• Connectivity• A country of contrasts

The CMR in context

• How people are using media and communications

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CMR Scotland is one of Ofcom’s annual Communications Markets Reports

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Source: Ofcom research

…but by multi-tasking, the average adult fits 8hrs 48 mins worth of media activity into 7hrs 5 mins per day

Time spent Amount done Time spent Amount done

5h 42m 5h 42m4h 39m 4h 39m

1h 23m3h 6m

1h 56m

4h 53m

Doing more than one media activ-ity

Doing one media activity

All 16+ 16-24s

Nearly half of our waking hours are spent using media and communications…

7h 5 mins

8h 48mins

6h 35 mins

9h 32 mins

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TV and radio still most popular media activities

06:00

07:00

08:00

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

22:00

23:00

00:00

01:00

02:00

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100% Other non-internet media

Other internet media

Games

Text comms

Voice comms

Print media

Other audio

Radio on other device

Radio on radio set

Other video

TV on other device

TV on TV set

Pro

port

ion

of a

ll m

edia

act

iviti

es d

one

MORNING LUNCHTIME TEATIME PEAK TIME

Peak time TV

Breakfast radio

Drive time

Email, social networking, text messaging

Phone calls

Reading

Source: Ofcom research

TV viewing is growing and radio reach is at record levels

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ALL 16+

16-24s

55+

0 100 200 300 400 500 600 700

Television Radio set Music centre Print mediaComputer Mobile phone Landline phone Handheld device

Amount of media consumed (minutes per day)

467 mins per day

572 mins per day

528 mins per day

Source: Ofcom research

Younger people spend the most time using a mobile phone and computers, and the least time watching TV

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CMR in context

• Differences between town and country

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7075

89 90

7278

90 91

61 60

93

80

6269

8793

69 72

87 90

0

20

40

60

80

100

Urban Rural Urban Rural

UK England Scotland Wales Northern Ireland

Pro

porti

on o

f hom

es/in

divi

dual

s

Mobile telephonyBroadband

Unlike in other parts of the UK, broadband take-up in Scotland is the same in urban and rural areas

Source: Ofcom research

However there are big variations in the level of 2G mobile phone coverage across Scotland

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UK 2G Coverage map 2G Coverage in Scotland, by geography

2G Coverage in Scotland, by population

Source: Ofcom /GSM/Europa Technologies

Percentage of lines unable to support a speed of 2Mbit/s

Fixed broadband not spots are also more likely to occur in rural areas

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Source: Digital Britain, final report, June 2009

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CMR in Scotland

• A country of contrasts

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Broadband take-up across the UK’s nations

Source: Ofcom research

Broadband – take-up and use

Take up (% of homes)Use of internet to access local government websitesProportion individuals (%)

Use of internet to access health websitesProportion individuals (%)

Use of internet to access banking servicesProportion individuals (%)

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Scotland Scot urban Scot rural Glasgow, Clyde & L’shire

Lothian & Forth

Grampian, Tayside &

Fife

Other Scotland

IndividualVoice telephony

Fixed Line 79% 77% 88% 70% 86% 87% 79%

Mobile 85% 86% 80% 84% 88% 87% 79%

Internet PC 66% 65% 68% 58% 74% 74% 58%Total Internet 64% 63% 65% 57% 72% 71% 57%Broadband (fixed and mobile) 61% 61% 60% 53% 72% 68% 53%Fixed Broadband 54% 54% 58% 45% 67% 61% 48%Mobile Broadband 12% 13% 10% 10% 14% 18% 8%

Source: Ofcom research

Take-up of communications services varies across Scotland

Facebook? Bovvered?

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• Ofcom and Connectivity• Scottish Government• European Union

What’s happening?

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The 2010 Communications Market ReportQuestions