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http://www.ukoln.ac.uk/web-focus/events/conferences/ili-2007/. The Blogging Librarian: Avoiding Institutional Inertia A Framework For Blog Deployment. Acceptable Use Policy - PowerPoint PPT Presentation
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UKOLN is supported by:
The Blogging Librarian: Avoiding Institutional InertiaA Framework For Blog Deployment
Brian Kelly
UKOLN
University of Bath
Bath, UK
B.Kelly@ukoln.ac.uk
http://www.ukoln.ac.uk/web-focus/events/conferences/ili-2007/http://www.ukoln.ac.uk/web-focus/events/conferences/ili-2007/
This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)
Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.
Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.
Resources bookmarked using ‘ili2007' tag Resources bookmarked using ‘ili2007' tag
2
Contents
• Best Practices For The Library Blog:• Purpose• Resources• Architecture
• Barriers:• IT Services Librarians• Organisational culture
Fundamentalists• Addressing The Barriers:
• Encourage enthusiasts• Risk Assessment• “Let’s Do It!
3
Blog Policies
For your blog there’s a need to define:
• Its purpose • Its scope• Its target
audience
You will also need procedures which will ensure these policies are being addressed
Note the policies may evolve
Bes
t P
ract
ices
http://ukwebfocus.wordpress.com/blog-policies/http://ukwebfocus.wordpress.com/blog-policies/
4
Resourcing Your Blog
How much effort is needed to deploy & sustain a blog:• Technical expertise: can be minimal if externally-
hosted solution used.• Writing blog posts: effort is dependent on scope
of blog, target audience, expertise in writing, … And will posts be checked prior to publication?
• User engagement: will you allow comments? If so, effort will be needed in deleting spam, responding to comments, …
• Monitoring your blog: how well-used is your blog; what are people saying about it; …
Bes
t P
ract
ices
5
Architecture For Your Blog
Various options for hosting your blog:• Externally-hosted blog (e.g. Wordpress,
Blogger, Vox, …):• In-house blogging software (e.g.
Wordpress, …)• Other in-house solution (e.g. VLE such
as Blackboard)• Alternative approaches such as use of
social networks
Bes
t P
ract
ices
I chose the externally-hosted Wordpress solution for my UKWebFocus.wordpress.com blog as this was very easy to deploy and meant no waiting for an in-house solution
I chose the externally-hosted Wordpress solution for my UKWebFocus.wordpress.com blog as this was very easy to deploy and meant no waiting for an in-house solution
6
The IT Services Barrier
Do you experience problems in getting IT Services to deploy software for you:
• It doesn’t fit in with our corporate IT policy• Allow users to comment? That’s a legal
nightmare!• You’ve got a CMS – you should use that• We’ve looked at blogs and decided that they are
full of junk• You’ll get viruses if you use a blog• …
Bar
rier
s
Do you have any similar stories of ways in which IT Services seek to stifle innovation?
Do you have any similar stories of ways in which IT Services seek to stifle innovation?
7
The Library Barrier
Can the culture within the library be a barrier to blog deployment:
• Blogs are vanity-publishing
• Everything must be peer-reviewed
• We might be sued• Our LMS doesn’t support
blogs• Let’s way and see – it
might just be a fad• …
Bar
rier
s
Web 2.0: Addressing the Barriers to Implementation in a Library Context, QA Focus briefing document no. 103
8
The Fundamentalists
The Accessibility Fundamentalist:• I’ve checked the blog with Bobby and it fails• It uses AJAX – and AJAX is evil
The Standards Fundamentalist:• It doesn’t comply with HTML / CSS standards• It uses JavaScript – and this is banned by the
council
The Ownership Fundamentalist:• We need to own the technologies we make use of
Bar
rier
s
Do you have such fundamentalists in your organisation?Do you have such fundamentalists in your organisation?
Note that WCAG 2.0 (draft) guidelines remove much of the dated aspects of WCAG 1.0 and acknowledges potential benefits of Web 2.0
Note that WCAG 2.0 (draft) guidelines remove much of the dated aspects of WCAG 1.0 and acknowledges potential benefits of Web 2.0
9
Public Sector Conservatism
Questions:• Is conservatism in public sector organisations a
barrier to innovation?• Is the UK/Europe more conservative than the US?
Thoughts:• Web 2.0 companies need to develop & deploy
applications and build large audiences quickly • Public sector bodies don’t have such pressures –
but do need to address issues such as sustainability and accountability
• Nobody gets sacked for pointing out possible problems in innovative services
Bar
rier
s
We need to be aware of the limitations of our sector, and seek ways of exploiting innovation whilst managing possible risks.
We need to be aware of the limitations of our sector, and seek ways of exploiting innovation whilst managing possible risks.
10
Encourage Enthusiasts
One approach to blogging is to support the enthusiasts:
• “Seek forgiveness, not permission” – quote for ILI 2006
• Use on small-scale activity (possibly to support an event, with no need to support on an ongoing basis)
• Social blogging might help in developing skills – do you have an unknown blogger in your organisation?
Ad
dre
ssin
g T
he
Bar
rier
s
Note that blogging (like public speaking) is not for everyone – so requiring all staff to blog may be counter-productive
Note that blogging (like public speaking) is not for everyone – so requiring all staff to blog may be counter-productive
11
Risk Assessment
Need to assess risks of use of blogging services:
• External service becomes unavailable or changes terms & conditions
• Performance and security issues
• Data protection & other legal issues
Note that you should:• Apply similar critique to in-
house services• Address the risks of doing
nothing
Ad
dre
ssin
g T
he
Bar
rier
s
Risk Assessment For Use Of Third Party Web 2.0 Services, QA Focus briefing document no. 98
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Demonstrating Value
Demonstrate the value of your blog service by using various tools and techniques:
• Monitoring your blog statistics• Monitoring what people are saying
(and remember to respond)
Many tools are available to help you
Ad
dre
ssin
g T
he
Bar
rier
s
Note: beware of blog spam
13
Building A Community
Strengths of the library sector:
• User-focus• Culture of
sharing
We can exploit the strengths by using social networks to share experiences, resources, …
Ad
dre
ssin
g T
he
Bar
rier
s
http://library20.ning.com/group/usingblogeffectivelyhttp://library20.ning.com/group/usingblogeffectively
Ideas:• Use of services such as Ning,
Facebook, etc. for discussing ideas• Creative Commons (CC) licences for
our training resources, blog posts, etc.
Ideas:• Use of services such as Ning,
Facebook, etc. for discussing ideas• Creative Commons (CC) licences for
our training resources, blog posts, etc.
Note CC licence for blog masterclass workshop materials
Note CC licence for blog masterclass workshop materials
14
Conclusions
At Umbrella 2007 conference Lynne Brindley, CEO of British Library said, wrt Web 2.0, we should “just do it”So ‘let’s do it’, but let’s also address the:
• User requirements• Risks• Sustainability
And let’s do this as a community, sharing our successes – and our failures!
15
Questions
Any questions., comments?
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