The blind men and the elephant Peter Haasz, OverDrive Books in Browsers 2013

the blind menand the elephant

Peter Haasz, OverDriveBooks in Browsers 2013

the blind men and the elephant

the elephant in the room

the supply chain view

Raw materials

Product component

s

Finished product

Distribution Sales

the supply chain view

Raw materials

Product component

s

Finished product

Distribution Sales

Traditional Pub Traditional channels

the supply chain view

Raw materials

Product component

s

Finished product

Distribution Sales

Traditional Pub Traditional channels

Digital Pub Digital channels

are reading systemsour “blind men”?

http://www.bisg.org/

the publisher’s dilemma

StrategyLowest

common denominator

Be ambitious

Pick a winner

the publisher’s dilemma

StrategyLowest

common denominator

Be ambitious

Pick a winner

Consistent experience

Cost-effective

Ability to innovate

Sell everywhere

the publisher’s dilemma

StrategyLowest

common denominator

Be ambitious

Pick a winner

Consistent experience

Cost-effective Ability to innovate

Sell everywhere

the publisher’s dilemma

StrategyLowest

common denominator

Be ambitious

Pick a winner

Consistent experience

Cost-effective Ability to innovate

Sell everywhere

the publisher’s dilemma

StrategyLowest

common denominator

Be ambitious

Pick a winner

Consistent experience

Cost-effective Ability to innovate

Sell everywhere

what if?

choose your own RS“Plain” EPUB

RS

Content

Readingsystem

B2BDistribution

B2CDistribution

Open web services

Different sales

models

Different market

segments

Different delivery methods

controlled interactivity“Plain” EPUB

RS

Interactive EPUB

RS

Content

Readingsystem

B2BDistribution

B2CDistribution

Open web services

Different sales

models

Different market

segments

Different delivery methods

selling innovative web-apps“Plain” EPUB

RS

Integrated web apps

Interactive EPUB

RS

Open web services

Different sales

models

Different market

segments

Content

Readingsystem

B2BDistribution

B2CDistribution

Different delivery methods

co-existence is possible“Plain” EPUB

RS

Integrated web apps

Interactive EPUB

RS

Open web services

Different sales

models

Different market

segments

Content

Readingsystem

B2BDistribution

B2CDistribution

Different delivery methods

Vertically-integrated channels

EPUB

?

• Catalogue services– Titles, metadata, rights,

terms

• Fulfillment services– Bestow, read title

• Data services– Read/write book usage data

Open web services

publisher-controlledbooks as a service

Strategy Books as a service

Reliable experience ?

Cost-effective ?Ability to

innovate UX ?Sell

everywhere ?

opportunities

1. See what the elephant looks like2. More innovation in reading systems3. More vibrant channels for digital

publishing

challenges

1. Realpolitik2. Standardization– Web services– Commercial models and terms

3. Inter-book interoperability4. Perpetuity of ownership vs.

fragmented delivery

OverDrive Read

• Mature browser-based reader• Highly extensible backend framework– External bestowal– Data services

• Enabling new models of collaboration and partnership

Info: readinfo.overdrive.com

• Peter Haasz, OverDrive• phaasz@overdrive.com• +1 (917) 794-7138