TELLING YOUR STORY THROUGH SOCIAL MEDIA Karen Ackerman Director: mediastories

TELLING YOUR STORY THROUGH SOCIAL MEDIA

Karen AckermanDirector: mediastories

Today

What’s on the social media landscape Run through of the big 3 Top Tips for using Linked in, Facebook and

Twitter Devise your own social media strategy

Intros

Introduce yourself in 140 characters or less

Passionate about people telling stories through digital media. Trainer, film producer. charity trustee, mum of 3, juggler of many balls.

WHAT’S OUT THERE?

The BIG Five

1 billion users a month

1.19 billion users a month

250 million users a month

235 million users a month

250 million users a month

Decide where you want to be

• What story do you want to tell?• How much information do you want to

give away?• What medium do you want to use?• What are your objectives?

Website: Business

Facebook personal profile

KidsholidaysFriends

…AND CAREER UPDATES

What’s your story?What are you interested in?What do you want to talk about?What qualities do you want to be known for?What do you want to be asked to comment on?   

 2. What do you want to achieve?Connection with supporters?Help your charity reach a wider audience?Get to know MP’/journalists other stakeholders?Find out what people are saying about your charity?    3. How will you measure success? More likes/followers/engagement?              2. How will you measure success? More likes/followers/engagement?     

What’s your social media strategy?

Platform 1

Platform 5

How will you achieve it?

General rules of social media

• Be yourself• Engage with people through

conversation, sharing, commenting• Don’t be scared… but if you wouldn’t say

something in real life, don’t say it on social media…

• If you don’t want to see it on the cover of the JC, don’t post it!

• 250 millions users• A great business contact tool• Your digital CV

- Linkedin

Telling your story on Linkedin..

• Does your profile tell your story effectively? •Keep your profile up to date•Make your profile as strong as it can be•Edit it regularly – to ensure updates appear in your connections timelines

Do• Look at who is connected to the people you are

connected to

• Post interesting updates about things you are doing at work

• Start conversations

• Join relevant groups

• Use it for research

Twitter

• Great for making new connections• Setting up your credentials as an expert• Getting involved in discussion in your

field• Engaging with other people and your

customers

So what’s Twitter all about?

• 140 characters microblogging site• You can follow anyone – not just

people you know• You can share links, news, pictures but

only in 140 characters or less• Profiles are public as is almost

everything you share.

Twitter is a bit like this….

Your profile:

Your profile• Is the first impression people get of you• Makes them want to connect with you• Sets your credentials• Links to your website• Choose a handle that reflects your image• Keep it short or you’ll waste vital

characters

A profile like this…

Is a bit like going to a party like this…

The best way to tell your story on Twitter

Be approachable Talk directly to your community Share interesting links Bring people together Be yourself – have a personality

Charity leadersdoing it well

Julie BentleyGirl Guides

Who’s using it well?

Facebook

Great for:• Communicating with your networks• Sharing pictures, video and links• Asking questions.• Building ‘Likes’• Creating shareable content• You can create a ‘Page’

The best way to tell your story on Facebook

•Share photos and videos•Look for things people will want to share- interesting stories about your organisation•Encourage engagement- ask questions•Post

Who’s using it well?

Summary

Linked in: Professional – like your Digital CV

Facebook: Social – share photos/videos

Twitter: Connections – great way to connect and establish

yourself as an expert in a field.

Social media top rules

Be genuine Be interesting Be conversational Communicate regularly – not short bursts Don’t spam… Check your privacy settings Think before you post..

CHECK WHAT’S WORKING

Twitter analytics

WHAT’S WORKING Facebook analytics

Download this guide

summary

Connect and engage to build followers Create great content Measure what works – do more of it