Telling Your Program’s Story: Using Success Stories for Program Promotion TRAINING FOUR

Telling Your Program’s Story: Using Success Stories for Program

PromotionTRAINING FOUR

Jessica Luginbuhl, MPHPHPS Fellow

CCCB

Training Four: Objectives To fine-tune one-page success stories

using the guidelines.

Re-Cap: Third Training During the third training we:

Discussed outcomes of the Graffiti exercise. Learned how to pitch an idea to different

audiences. Learned steps to prepare for the creation of

you own one-page success story.

Re-Cap: Second Training During the second training we:

Learned from participants’ elevator story examples.

Learned how to create a title for a success story.

Discussed collection methods.

Re-Cap: First Training During the first training we:

Defined success stories and the rationale for using them.

Described types and formats of success stories.

Learned how to construct your own elevator story.

Let’s Get Started! Two one-page success stories to discuss Reminders:

Title- make it catchy and attention-grabbing Define the Issue-clearly identify it Program Description-spark their interest Impact Statement- “what does this all mean?” Action Suggestions-tell them what they can do Contact Information

Story 1: “Need Cancer Info? Now You Can Connect”

Story 2: “A Big Feat for Little Feet” McNeilly Center for Children & The

Middle Tennessee Comprehensive Cancer Control Coalition’s “A-B-C-1-2-3

Healthy Kids in Tennessee” program

Story #3: “More Utahans are Saying that their Colonoscopy “just wasn’t that bad.”

Acknowledgements Thanks to Mary Whatley at OWCD who

convinced me this format could work! Thanks to Rene Lavinghouze and Anne

Price who created the original training the workbook!

Thanks to Ann Larkin for allowing me to lead and to create!

Thanks to you all for making this fun and productive!

Questions?