View
220
Download
0
Category
Tags:
Preview:
Citation preview
Telling the Public Health Story
Telling the Public Health StoryHow to Affect Policy, Engage Elected
Officials, and Inspire Citizens
This is my story. (in 3
minutes)
MeDick & Jane
(not their real names)
Fun, creative work
environment“Dinosaur
s”
Swirling, sucking vortex of despair
“The Nanny”
Environmental Media
Association
EMAEMA
Reduce!
Reuse!
Recycle!
Typical Client(ARTIST’S RENDERING)
Y’know, we’re real goodat what we do. We’re justnot so good at talking
about it.
Oh, well, we work with at-risk youth from underserved communities withmultiple risk factors and
blah, blah, blah…
A story? Oh, youshould talk to Sue whoruns our communications.
She’s got plenty ofstories…I think.
Executive Director
Board Chair
Program Head
They couldn’t tell me a good
story.
OMG
Why is narrative so powerful?
What kinds of stories should you tell?
What makes a good story?
Storytelling is an integral part of our history, identities, how we remember, and why we give.
Why is narrative so powerful?
Why is narrative so powerful?
Why is narrative so powerful?
Peter Pan“I don’t know any stories.”
The “How We Met” Story
The “Why I Never Eat Sushi” Story
The “Why I Prefer Dogs over Cats” Story
The “My Annoying Teenager” Story
The “I Should Be on American Idol” Story
The “Why I Do What I Do” StoryIDENTITY
Why is narrative so powerful?
“…the collection of stories we have compiled is, to some extent, who we are.”
from Tell Me a Story (Roger Schank)
Why is narrative so powerful?
The “How We Met” Story
The “Why I Never Eat Sushi” Story
The “Why I Prefer Dogs over Cats” Story
The “My Annoying Teenager” Story
The “I Should Be on American Idol” Story
The “Why I Do What I Do” Story
STORIES YOU WANT TO TELL
- STORIES NOBODY WANTS TO HEAR
STORIES YOU TELL (YOU)
Why is narrative so powerful?
Why is narrative so powerful?
MEMORY
Memory Study (1976)5 year olds
++
soap and shoe
1 out of 21
Why is narrative so powerful?
soap and shoe in a sentence
8 out of 21
““...”...”
Why is narrative so powerful?
soap and shoe in a question
16 out of 21
““ ?? ””
Why is narrative so powerful?
++ 1 out of 21
16 out of 21““ ?? ””
8 out of 21
““...”...”
Why is narrative so powerful?
“The Impact of Learning About the Identifiable Victim Effect on Sympathy” University of Pennsylvania/Carnegie Mellon, 2004
Deborah Small, Paul Slovic, et al.
$1.14 $2.38
Why is narrative so powerful?
GENEROSITY
“It’s going to be okay, Jennifer.”
What makes a good story?
GOAL
RESOLUTION
What makes a good story?
INCITING INCIDENT
PROTAGONIST
BARRIER
BARRIER
BARRIER
ACT I ACT II ACT III
JOURNALISTIC STORYTELLING
NARRATIVE STORYTELLING
Story Structure: Journalistic vs. Narrative
Story Structure: Journalistic vs. Narrative
Story Structure: Journalistic vs. Narrative
Story Structure: Journalistic vs. Narrative
• Child psychologist shot by former patient.
• Starts working with child who sees dead people.
• Psychologist turns out to be dead all along.
Story Highlights
Story Structure: Journalistic vs. Narrative
THE SIXTH SENSETHE SIXTH SENSEWITH BRUCE WILLISWITH BRUCE WILLIS
While an occasional disinclination to exercise is exhibited by all age
cohorts, the likelihood of positive health outcomes makes even mildly strenuous physical activity all the
more imperative.
What if a public health official had written Nike’s slogan?
What kinds of stories should you tell?
Identify your organization’s “core stories” and make sure every staff and board member knows them by
heart.
The “How We Met” Story
The “Why I Never Eat Sushi” Story
The “Why I Prefer Dogs over Cats” Story
The “My Annoying Teenager” Story
The “I Should Be on American Idol” Story
The “Why I Do What I Do” Story
IDENTITY
What kinds of stories should you tell?
The “Nature of our Challenge” Story
ORGORG
ORGANIZATIONAL IDENTITY AND CULTURE
What kinds of stories should you tell?
The “Nature of our Challenge” Story
The “How We Started” Story
ORGANIZATIONAL IDENTITY AND CULTURE
ORGORG
What kinds of stories should you tell?
The “Nature of our Challenge” Story
The “How We Started” Story
The “Emblematic Success” Stories
ORGANIZATIONAL IDENTITY AND CULTURE
ORGORG
What kinds of stories should you tell?
The “Nature of our Challenge” Story
The “How We Started” Story
The “Emblematic Success” Stories
The “Performance” Stories
ORGANIZATIONAL IDENTITY AND CULTURE
ORGORG
What kinds of stories should you tell?
The “Nature of our Challenge” Story
The “How We Started” Story
The “Emblematic Success” Stories
The “Performance” Stories
ORGANIZATIONAL IDENTITY AND CULTURE
The “Where We Are Going” Story
The “Striving-to-Improve” Story
ORGORG
What kinds of stories should you tell?
BGSU & NALBOH
Dr. David OldsDr. David Olds
Dr. David Olds
Baltimore (1970)
Baltimore (1970)
“Suddenly I was talking from my heart, and not just from the mind.”
The EndThe EndDefinitely NotDefinitely Not
Questions & Comments
Recommended