Taylor Swift Eyewear Presentation

PAN OCEANICLICENSING PRESENTATION for TAYLOR SWIFT

Pan OceanicAbout 3

Mission 4

Manufacturing 7

Distribution 7

Categories 7

Licenses&Brands 8

PROPOSaLOverview 11

Distribution 12

Demographic 12

DigitalStrategy 14

WhyPanOceanic 15

PanOceanicbeganasasimplemom&popoperationservicingbeachshops,urbanmarkets,andspecialtystores.Overthepast40years,wehave grown into one of the largest fashion accessory manufacturersin the U.S., specializing in private-label childrens, juniors, mens andwomensmerchandise,andholdlicensestocelebratedglobalbrands.

Over thepast fourdecadeswehaveexpandedourbrandportfolio.BASHA Accessories, acquired in 2000, has since become a leadingnameinthescarfandcoldweathermarketplace.Toreachallsectorsofretaildistribution,welaunchedH.E.RAccessories,acompanygearedtowards providing tween girls with fun and fashionable styles underforemostbrands.

PanOceanicoperatesahighlysuccessfulandprofessionalorganiza-tion focusedonmeetingcustomerobjectives.Allofourproductsaremadetomeetthehigheststandard.Weoffercustomdisplayoptionstoeachretailer,in-storeservice,EDIandvendormanagedprograms.

Wemaintainfacilities inNewYork,NewJersey,Toronto,TaipeiandLosAngelesandprovideclearlinesofcommunicationtoensurealong-standingbusinessrelationship.

About

Our

We strongly believe that integrity in dealings with cus-tomers is a prerequisite for a successful and sustainedbusiness relationship. Customer service is the fabric ofour operation and we have clear and strong lines ofcommunication which allow us to respond quickly andefficiently to customers. Our sales efforts and deliverycapabilities are aligned in order to ensure that we cansuccessfully and consistently deliver what we promise.

PanOceanicdistributesitsproductstomanyofthelargestretailersintheUnitedStatesandCanada,including:

Kohl’sJCPenneyNordstrom

Forever21Target

Walmart

PANOCEANICOWNSFACTORIESinWENzHOU,CHINAandTAIWAN

PANOCEANICONLYCONTRACTSFACTORIESAPPROvEDBYU.S.RETAILERS

PANOCEANICEMPLOYSAgENTSTHATCORRESPONDBETWEENOURUSOFFICEANDTHEFACTORIES

INCHINA,ACTINgASOUREYESANDEARS

PANOCEANICOFFERSRETAILERSCUSTOMDISPLAYOPTIONS,IN-STORESERvICE,

ANDEDI&vENDORMANAgEDPROgRAMS

Missy

Juniorgirls

Childrens-girls

Childrens-Boys

Mens

PanOceanicisaleaderintheacquisitionofprominentlicensesandbrands,alwaysupholdingtheutmostdegreeofbrandintegrity.

ThirteenbyTaylorSwiftisanaffordable,fashionforwardsunglasscol-lection,that,likeTaylorSwift,isatouchofclassic,atadvintage,andalwayselegant.

At Pan Oceanic, we see Ms. Swift’s foray into fashion as similar toMary Kate and Ashley Olsen’s, whose fans have grown-up, they’veevolved with the stars - who have earned respect within the fashioncommunity.ThirteenbyTaylorSwift,however,shouldbemoreacces-sibletofans,retailingbetween$12-$40.

Toaddaluxurycomponenttotheline,wecancreatelimitededitionfashion-forwardstylestogeneratebuzz,includingasignatureredstyle.Inorder tomaintainprofitability,wewillcreateacollectionofstylesthataresell-able,fashionableandtruetoTaylor’svision.

Our

The sunglass marketplace is dominated by two major companies,LuxotticaandSaffilo,whomanufacturemostbrand-names,fromRayBantoChanel.

Thesebrandsarefoundinallmajorluxuryandmid-tierdepartmentandspecialtystores.Shelvespaceinaretailstoreisrealestate-andLuxotticaandSaffiloownmostofit.

To reach Taylor’s fans and be most profitable, mass chain retailerssuchasTarget,Kohl’s,JCPenneyandSears,whohaveachievedsuc-cesswithcelebritydesigners,arethemoststrategicdirection.

WhileTargethasyettopartnerwithacelebritydesigner,wefeelitwouldbeagreathomeforthecollection,consideringTaylorSwift’spreviousbusinessrelationshipwiththeretailer.

JCPenneyhasalsouppedtheantionhigh/lowcollections,launchingPearlbygeorginaChapman.

The target audience is 16-34, and while,retailers divide this age range into juniorfashionandmissy,thereisagreatdealofcrossoverinthesunglassmarketplace.

Taylor’s original fans are growing up andtheirstyleisevolvingwithher.Inaddition,morematurefashionsaavywomenaread-miringTaylor’sstyleevolution,seeninherredcarpetandeverydaylooks

Euro RSCg Worldwide PR released thewhitepaper,“TheTeenagegirlasConsum-erandCommunicator,”whichreveals thatteengirlsarecarefulspendersandfocusedcommunicators. 59% say maintaining auniquepersonalstyleisimportanttothem,whichisapproximatelydoublethenumberofgirlswhoprefertodresssimilarlytotheirfriends. Forty-three percent are influencedbythestyleofcelebritiesandjust26%by“cool”girlsatschool.

Women in the 18-34 age demographic,spent$35.7billiononapparelandacces-soriesaccordingtotheSeattleSunTimes

PanOceanicproposesthedevelop-ment of an online experience thatsupportsthenewsunglassline.

As an alternative to conventionalretail methods, a website could becreatedthatoffersexclusivestylesofglasses along with fashion tips andquizzes fromTaylorandherstylist,JeffreyCassell.Userscanalsoearnpoints that help them get free sun-glasses, music downloads, concertticketsandmore!

Thewebsitewouldalso featureane-commerceelement,similartoshoemint.com(developedbyRachelBilsonandherstylistNicoleChavez)andjewelmint.com (developed by Kate BosworthandherstylistCherCoulter),whichalsocombinecelebrityandfashion.

PanOceanicisafamilybusinessthatpridesitselfonhonestyandintegrity.

Weareexpertsatworkingwithbog-boxretailers

Weensurethehighestproductqualitythroughcarefuldesignandadoptionofinnovativetechnology.

Wepayconstantattentiontodetail

We meet the wishes of consumers by analyzing their needs, tastes,lifestylesandfashions,andinjectingthemintothestyleanddesignofourbrands.

DISTRIBUTIONCHANNELSDepartmentStores

SpecialtyStoresMid-tierRetailers

MassRetailersOff-PriceRetailers

E-commerceINITIALTERM

Three(3)Years,withtheoptiontore-new

foranadditionalthree(3)years

ADvANCEPAYMENT$75,000dueuponsigning

gUARANTEEDMINIMUMNETSALES$3,000,000overtheterm

Year1:$750,000Year2:$1,000,000Year3:$1,250,000

PanOceanichasbeeninbusinessforover40years.HeadquarteredinNewYorkCity.

LICENSOR

LICENSEE

LICENSEDPRODUCTSWomen’s,Tween’s,andKid’s:

•Sunglasses,•RXablesunglasses

•Cleaningcloths•Sunglasscases

SCOPEOFLICENSEExclusive

TERRITORYRIgHTSNorthAmerica

ROYALTYRATE(basedonNetSales)

8%

ADvERTISINgCOMMITMENT(basedonNetSales)

2%

gUARANTEEDMINIMUMROYALTY

$300,000overthetermYear1:$75,000

Year2:$100,000Year3:$125,000

JeffreyTerziPanOceanicEyewear

15West37thStreet,SixthFloor,NewYork,NY10018212.354.7744Ijeffrey@pan-oceanic.com

www.panoceanicgroup.com

PanOceanicEyewear15West37thStreet,SixthFloor,NewYork,NY10018212.354.7744|www.panoceanicgroup.com