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talkSPORT & CAPITAL ONE: CAPITAL ONE CUP . Aim: To communicate naming rights in their first year of sponsorship . 73% of listeners aware had the intention of taking out a Capital One credit card, compared to 63% of non-listeners – a 16% uplift. Cross-Platform Campaign . - PowerPoint PPT Presentation
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talkSPORT & CAPITAL ONE: CAPITAL ONE CUP
Aim: To communicate naming rights in their first year of sponsorship
Cross-Platform Campaign
High-impact print campaign
Engaging Social Media Debates
Giving fans a voice
Sponsored live commentaries across the
tournament
73% of listeners aware had the intention of taking out a Capital One credit card, compared to 63% of non-listeners – a
16% uplift
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