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Tablet Growth=More Rapid than Smartphones, iPad=~3x iPhone Growth
Most used computing device
Business Insider iPad Usage Survey 2012
Tablet Shipments=Surpassed Desktop PC’s & Notebooks in Q4:12, <3 Years from Intro
iOS Android
New problems
iOS has never supported Flash and as of August 2012, Adobe stopped development on Flash for Android
New problems
Because Apple restricts the IDFA to native apps, the only comprehensive approach to intelligent browser delivery and engagement measurement is through fingerprinting
Desktop usage peaks at work
Tablet usage peaks during leisure time
OPA: A Portrait of Today’s Tablet User Wave II, June 2012
Responsive Design is a great FIRST Step
The Most Lean-Forward Publishers
• Present content specific to each device
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