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SYSTEMS IN MOTION
Creating competitive advantage through flexible, collaborative Onshore technology services
Copyright © 2010 Systems In Motion. All Rights Reserved. www.systemsinmotion.com
Systems In Motion Background
• Launched in 2009 by leaders in global technology services
• Backed by Cervin Ventures
• Focused on business technology and transformation programs using new technology applications and analytics for the dynamic enterprise
• Pioneered the ‘Onshore’ service model - an agile, integrated, cost-optimized US service delivery capability
• Standards and best practices of remote service delivery, with strong focus on workforce training and development
• Focus on Application Development, Application Management, and Enterprise Datawarehousing/Business Intelligence
• Two current service centers − Silicon Valley (Innovation Hub)− Ann Arbor (Delivery Center)
• Clients include F-500 (Thomson Reuters, Best Buy), mid-sized enterprises (LeapFrog, Matson), and growth companies (Chegg, SnapLogic)
Page 2Copyright © 2010 Systems In Motion. All rights reserved.
Systems In Motion – Growth metrics
Page 3Copyright © 2010 Systems In Motion. All rights reserved.
Revenue Growth(Annualized Monthly Run Rate)
Customer Growth Service Portfolio
Employee Growth
January 2010 June 2010 January 2011
$2M
$6M
$15M
January 2010 June 2010 January 2011
35
70
135
January 2010 June 2010 January 2011
3
6
12• Leapfrog• Matson
• Best Buy• Chegg
• Magellan• Ford
10%
35%
10%
30%
15%
Consulting
Application Development
Application Management
Business Intelligence
Testing
Le
Solution frameworks to accelerate technology
deployment
Focus on outcomes and strategic value of new technology initiatives
New technology transformation
Cost effective operations
Page 4Copyright © 2010 Systems In Motion. All rights reserved.
Systems In Motion has created an agile, integrated, business-focused service partnership model
Leadership and experience in understanding business
requirements
Agile teams tightly integrated with
customer
Key operating pillars drive customer satisfaction and competitive differentiation
Page 5Copyright © 2010 Systems In Motion. All rights reserved.
Our Onshore model integrates efficient delivery services with consulting:
– An integrated model delivering capabilities in an efficient model
– Tight alignment with business and IT teams
– Agile development mode
– Reduced overheads, risks and gaps in communication
– Executive attentionand solutions focus
Centralized
Onshore Operations
Centralized service operations reduce
total cost, risk
Service operations based on “lean”, 6
sigma creates efficiency, quality
Strong training platform for
scalability and strong resource management
Integrated
Consulting + Delivery
Strong technology competencies with
focus on business-IT collaboration
High level focus on process to drive agility
and flexibility
Integrated consulting and delivery leads to focus on “outcomes”
Strong
Practices
Best practices, templates, solutions across practices to
improve productivity
Practice orientation, onshore operations drive strong team
cohesion
Practice development focus leads to higher quality of resources
IT Service portfolio focused on new technology solutions
Page 6Copyright © 2010 Systems In Motion. All rights reserved.
Service Lines Service Focus and Competencies
Consulting & Program Management
• User experience design• Architecture design leveraging new technologies• Business process design for technology transformation• Service aggregation and program management
Application Development and Management
• Web applications development and management• Open source and Mobile app development and management• Social CRM and collaboration solutions implementation• Next generation application modernization
Testing Services
• Manual and automated Testing solutions• Functional, performance, integration, regression, and UAT• SaaS based, integrated Test Management• Testing as a Service (Cloud based Testing utility)
Business Intelligence & Information Management
• Enterprise BI and DW architecture design and implementation• Large data solutions• Predictive intelligence• Structured and unstructured data integration• Analytics and reporting
Infrastructure and Operations Management
• Cloud architecture design and deployment• Public and private cloud management• Cloud-ground integration• IT Service management
Customers Service Context Onshore Value Proposition
Leading Information Management company Working with SIM on Business Intelligence Center of Expertise (Cognos, SAS, Teradata)
Strategic alternative to onsite staffing
Leading big-box retailer leveraging expertise in customer lifecycle management to develop revenue model around Digital Media and Online Portals
Specialized domain skills in telecom and retail, with solution accelerators for Digital Media technology deployment
Leading brand of children’s educational toys using Java Application Development teams
Alternative to Nearshore development (reverse migrated Java development from Mexico delivery center)
Leading provider of high-end tours building the next generation customer-focused IT infrastructure. Partnering on open source toolkit for business technology implmentation
Project based open source solutions partnership with specialized domain skillsin new Web 2.0 technologies
Fast growing college book rental company leveraging Onshore model for Application Development (LAMP), integrated Testing and Business Intelligence (Microstrategy)
Strategic alternative to high cost Silicon Valley resources and offshore
Customers view us as the most effective business technology implementation and support partner
Page 7Copyright © 2010 Systems In Motion. All rights reserved.
Typical Resource Profile
Program Lead
Senior Developers
Developers, Test and Support Resources
Pyramid Model
Operations are structured as ‘Diamonds’ to more productively drive new technology development
• 12+ years of business technology experience• Program management, technical, solutions
architecture and leadership skills• Strong focus on methodology and process• Specialist in business or technology domain
• 5-10 years of relevant technology experience• Process, technical, architecture skills• Strong development and management skills• Understanding of business and technology
• Educational background in technology• 2-5 years relevant experience• Process, technical skills• Knowledge of technology lifecycle
Page 8Copyright © 2010 Systems In Motion. All rights reserved.
Lead
Senior Developers
Developers, Test and Support Resources
Diamond Model
• Classic ‘offshore’ delivery model
• Heavily dependent on a broad ‘bottom-of-the-pyramid’ to reduce cost of service delivery
• Effective in delivering cost-efficiency for standardized work
• Ineffective in developing higher value-add capability
• Constrained in creating innovation
• Onshore service delivery model
• Heavier focus on higher caliber expertise
• Reduces dependency on less experienced resources
• Highly effective for complex and critical engineering, development, and business technology initiatives
• Smaller teams deliver higher quality, productivity, business alignment and innovation
Systems In Motion’s new technology transformation focus and integrated Onshore service approach complements existing global sourcing strategies to fill a critical gap
Page 9Copyright © 2010 Systems In Motion. All rights reserved.
The ‘Onshore’ technology service model has proved critical in closing the gap in enterprise sourcing
COMPLEXITY
CR
ITIC
ALI
TY
Offshore
In-Source
Onshore
Supplemental Local Staffing
Boutique Consultants
Onshore Resources of Offshore Firms
HIGH
LOW
HIGHLOW
In-house• Critical skills• Business relationship
management• Technology Service leadership
Onshore• New technology expertise• Integrated offsite
service delivery• Agile, flexible teams• New innovation• Technology transformation
Offshore• Large, standard tech management• Low complexity delivery• Low risk systems support• Application maintenance• ‘Run the business’ services
Tight linkage between Silicon Valley and Michigan centers delivers innovation and cost-performance
Page 10Copyright © 2010 Systems In Motion. All rights reserved.
State of Michigan and local universities support our workforce development efforts, and provide
incentives for job creation
• Pluggd into the Venture Capital industry ecosystem
• SIM Labs, out key innovation hub building IP and solution accelerators for new technology services
• Technology consulting group brings technology transformation expertise
• Key partnerships with next generation technology companies
• Silicon Valley advantage
• Thousands of technology companies, including 23 in the Fortune 500 list headquartered in the Bay Area
• Highest number of high tech workers of any metropolitan area in the US (~320,000)
• Some of the world‘s best science and engineering schools
Silicon Valley presence enables innovation, access to strong
experts and partnerships with next generation technology companies
Silicon Valley Innovation Hub Michigan Delivery Center
• Highly talented resources in engineering, science, math and management
• Partnership with higher education in building SIM University (EMU, U of M)
• Work with State of Michigan on job creation
• The Ann Arbor Advantage
• Ann Arbor on Fortune’s list of best places to live in the USA.
• 28 universities with a total enrollment of 312,000 students are located within 75 miles of our delivery center
• 25 Fortune 500 companies are located within 75 miles
• Easy accessibility (30 minutes from DTW airport)
Debashish SinhaChief Marketing Officer
Systems In MotionEmail: dsinha@systemsinmotion.com
www.systemsinmotion.com
Contact
Page 11Copyright © 2010 Systems In Motion. All rights reserved.
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