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August 18, 2006 2
Approach – Home page
• Home page changes to reflect cover/TOC/color scheme of each new issue
• Limited TOC on home page
• Patterned on arts/literary journal sites rather than typical science mags
August 18, 2006 3
Approach - Articles
• Include as many graphic elements as possible
• Integrate as much as practical while maintainingHTML indexing
August 18, 2006 5
Archives
All past issues retained, with:• Unique issue template
• Full PDFs and story-by-story PDFs
• 60 seconds archive
August 18, 2006 8
Approach - RSS
Every issue’s TOC is fed via RSS • “Subscribe” via RSS reader• Firefox Live Bookmarks• Safari
August 18, 2006 9
Production Process
• Xeno Media receives preview cover or for template creation (~2 weeks from rollout)
• Xeno Media presents template layouts/color schemes (~1.5 weeks from rollout)
• Xeno Media receives final files (~1.5 – 2 weeks from rollout)
• Xeno Media produces issue in beta and posts for review (~2 days prior to rollout)
• Rollout, email distribution, RSS update on Wednesday of delivery
August 18, 2006 10
Usage
• 45,663 visits in July
• High of 70,053 in October, 2005 (/.)
• Steadily increasing
August 18, 2006 11
Where do our visitors come from?
In July…
• Stumbleupon (over 55,000 “hits”)
• Various Google searches (over 4,000 hits)
• Fermilab home page (2,788 “hits”)
August 18, 2006 13
Where from here?
At this point, the symmetry Web site:
• Publishes all symmetry content
• Creates a searchable archive
• Publishes all PDFs for printing
• Adds symmetry to the Web’s collective memory
August 18, 2006 14
Where from here?
The symmetry Web site does not:
• Provide much supplemental content
• Provide any other timely content (doesn’t require return or random trips)
• Use many of the media available for Web delivery
• Create many opportunities for dialogue with readership
August 18, 2006 15
Possibilities – Supplemental content
• What would help the story, but can’t be featured in the magazine?
• Are there supplemental images that we could use on the Web, but can’t get in the magazine?
• Is there an opportunity for audio?
• Is there an opportunity for video?
August 18, 2006 16
Possibilities - Utility
• Create archives of stories with a taxonomy useful to lobbyists, staffers etc. (tag by category)
• Archive more images in a “talk-ready” format (w/interactions.org?)
August 18, 2006 17
Possibilities - Timeliness
• Running commentary on PP news/events?
• Celebrity blogger?
• Supplemental content added/highlighted at random (or any other non-issue) interval?
August 18, 2006 18
Possibilities - Dialogue
• Blogs (allow feedback/discussion)
• Feedback forms vs. email address
• Soliciting/publishing of reader feedback related to specific article.
• Forums
August 18, 2006 19
Possibilities – Fun/Viral
• Digital video contests
• Digital audio contests
• Brainteasers/challenges
August 18, 2006 20
Possibilities - Process
• Specifically ask authors to consider and note Web-specific ideas for their stories
• Have one Web centric symmetry meeting per issue to discuss possibilities
• Bring Web design earlier in the process and allow more time (design rather than production)
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