Switch On and Design for Good everyday

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A presentation @IxDconf Interaction13. We are user experience designers; professional innovators creating solutions for real-world problems. We're tuned to understanding people's needs, and much of our job involves balancing these user needs against those of our clients' business. But look wider – at the financial, ecological and sociological crises that affect our society in large and small ways. Perhaps there is a third set of needs to keep in balance; ethical needs. This presentation is about how to adopt a new awareness to add human and ethical strand into our everyday work. Just as large companies now consider 'corporate social responsibility' part of 'business as usual', so we as a designers can incorporate ethical social innovation into our work, and in doing so help our company and clients to be more sensitive to the wider needs of people (not users). I will share ideas and trends from science, business, social innovators and philosophers to help you introduce the Good factor into your understanding of problems, so you can go a step ahead and design for good. You already recycle, support local trade, maybe even volunteer in your community. I now invite you to introduce such ethical values into your design and work. It's not easy, but it's inspiring rewarding, and leads to a better world and happy people!

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Switch ONand design for

Good everyday@silviacalvethttp://design4good.info/#ONtheGOOD

Tuesday, 29 January 13

This talk is a call to action ♥  ≋ ⚇

►http://www.youtube.com/watch?v=q8LKaASRGYQ

Tuesday, 29 January 13

We care about people UX is the most beautiful job

► https://vimeo.com/19131028

Tuesday, 29 January 13

changing the world...

Good

Tuesday, 29 January 13

Yummy bio meal

Letter from ethical bank

services

Volunteer work

@ workGetting ready. Dressed with organic cotton stuff

7am 12pm 16pm 20pm

Germany ♀

Recycling

What stops you from doing more? ‟ Time.”

@ work

Emotional intensity about Good

Actions with real impact for good

Tuesday, 29 January 13

‟My job isn't focused on solving societal problems. I would prefer a job like that, but not enough opportunities are around, or I couldn't afford

the poor salary to do them.”

United Kingdom ♂

Yummy bio meal

Letter from his ethical bank

services@ workRecycle

7am 12pm 16pm 20pm

@ work

Emotional intensity about Good

Actions with real impact for good

Tuesday, 29 January 13

Yummy bio meal

Donation to Children charity

@ workGetting ready. Dressed with organic stuff

7am 12pm 16pm 20pm

France ♀

Recycling

‟Not as many opportunities as I would like, especially because the clients I work for are not involved in addressing such issues.”

@ work Quarterly Newsletter

Emotional intensity about Good

Actions with real impact for good

Tuesday, 29 January 13

Lunch@ workGetting ready

7am 12pm 16pm 20pm

Quarterly Newsletter

‟I try to do projects that are respectful and transparent to the people.”

@ work

Spain ♀

Recycle

Emotional intensity about Good

Actions with real impact for good

Tuesday, 29 January 13

‟I feel that as ux designers we have a chance to make people worry less about and spend less time on work-related things and spend more time

together.”

The Netherlands ♂

Yummy bio meal

Letter from his ethical bank

services@ work

Getting ready. Dressed with organic cotton stuff

7am 12pm 16pm 20pm

News from @ work

Emotional intensity about Good

Actions with real impact for good

Tuesday, 29 January 13

Are you waiting for a

Social innovationproject?

Green Company, A Social resposnability project...

Why?

Tuesday, 29 January 13

Who do you think will change the world to be a better place?

☐ The government

☐ The non-profits

☐ I, you, we

Tuesday, 29 January 13

Who do you think will change the world to be a better place?

...exactly!

☐ The government

☐ The non-profits

☐ I, you, we

Tuesday, 29 January 13

The most beautiful job “...fresh pair of eyes. Creating experiences and social interactions that bring order in a world of chaos.”

► https://vimeo.com/19131028

Tuesday, 29 January 13

Creative Economy report 2008 The UN’ Conference on Trade and Development

The UN’ defines emerging ‘creative economy’ as

Tuesday, 29 January 13

Creative Economy report 2008 The UN’ Conference on Trade and Development

The UN’ defines emerging ‘creative economy’ as

•An evolving concept based on creative assets

Tuesday, 29 January 13

Creative Economy report 2008 The UN’ Conference on Trade and Development

The UN’ defines emerging ‘creative economy’ as

•An evolving concept based on creative assets

•Potentially generating economic growth and development

Tuesday, 29 January 13

Creative Economy report 2008 The UN’ Conference on Trade and Development

The UN’ defines emerging ‘creative economy’ as

•An evolving concept based on creative assets

•Potentially generating economic growth and development

•Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human developement

Tuesday, 29 January 13

Creative Economy report 2008 The UN’ Conference on Trade and Development

The UN’ defines emerging ‘creative economy’ as

•An evolving concept based on creative assets

•Potentially generating economic growth and development

•Embracing economic, cultural and social aspects interacting with technology, intellectual property and tourism

•Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human developement

Tuesday, 29 January 13

Creative Economy report 2008 The UN’ Conference on Trade and Development

The UN’ defines emerging ‘creative economy’ as

•An evolving concept based on creative assets

•Potentially generating economic growth and development

•Embracing economic, cultural and social aspects interacting with technology, intellectual property and tourism

•Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human developement

•A set of knowledge-based economic activities with a development dimension and cross-cutting linkages at amacro and micro levels to overall economy

Tuesday, 29 January 13

•An evolving concept based on creative assets

•Potentially generating economic growth and development

•Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human development

•Embracing economic, cultural and social aspects interacting with technology, intellectual property and tourism

•A set of knowledge-based economic activities with a development dimension and cross-cutting linkages at a macro and micro levels to overall economy

Creative Economy report 2008 The UN’ Conference on Trade and Development

The UN’ defines emerging ‘creative economy’ as

Tuesday, 29 January 13

WHAT...? Don’t Panic. Relax,

Tuesday, 29 January 13

WHAT...? Don’t Panic. Relax,

♥  ≋ ⚇

Tuesday, 29 January 13

WHAT...? Don’t Panic. Relax,

♥  ≋ ⚇

Tuesday, 29 January 13

The People’s Supermarket Social innovators

► http://youtu.be/pKISELngWj0http://www.thepeoplessupermarket.org

Tuesday, 29 January 13

Common Welfare Economy Market values & Social values no longer oppose each other

http://www.gemeinwohl-oekonomie.org/en

Text

Tuesday, 29 January 13

Science & Business Human production and consumption patterns are no longer sustainable

► http://www.blueeconomy.eu/m/videos/home/http://www.blueeconomy.eu/

Tuesday, 29 January 13

Business with heart Accidental Social innovators?

Rational & Planned shopping vs Impulsive & Irrational.

Focused on satisfaction of saving vs credit stress.

Inspired by the positive energy of Dreams vs compulsive consumerism.

http://www.piggydreams.com

Tuesday, 29 January 13

R&D Understanding the problem

http://designthatmatters.org/portfolio/projects/incubator/

Tuesday, 29 January 13

how?♥ ≋ ⚇

How can I

Import these to my projects?

Tuesday, 29 January 13

♥ ≋ ⚇Be switched ON

Tuesday, 29 January 13

♥ ≋ ⚇You are not alone

≋ Who design, creates, deliver business, interactions? Machines?

Tuesday, 29 January 13

♥ ≋ ⚇Win to Win

Market values and social values does not need to oppose each other

Ecosystems

⚇ Look the big pictureBaby steps

Tuesday, 29 January 13

You are a change agent everyday ♥  ≋ ⚇ Tuesday, 29 January 13

You are a change agent everyday ♥  ≋ ⚇ Tuesday, 29 January 13

STARTsome day is today

NOW

@silviacalvetThank you

http://www.flickr.com/photos/mikecogh/4865705191

Tuesday, 29 January 13

STARTsome day is today

NOW

#ONtheGOOD

Tuesday, 29 January 13

Thank you

@silviacalvethttp://design4good.info/#ONtheGOOD

Tuesday, 29 January 13

@silviacalvet

#ONtheGOODhttp://design4good.info/

Tuesday, 29 January 13

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