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Dallas/Fort Worth International Airport
Board Briefing
North Texas Super Bowl XLV: Aviation Impact
April 1, 2010
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South Florida Super BowlXLIV:
February 7, 2010
New Orleans Saints
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North Texas Super BowlXLV:
February 6, 2011
Countdown 312 days to go
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Agenda
North Texas Super Bowl XLV
Regional Aviation Action Team
Super Bowl Observations
DFW Preparations
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North Texas Super Bowl XLVHost Committee
Mission: Engage in responsible
planning and take appropriateactions to ensure the readiness
of North Texas to host the firstSuper Bowl in Cowboys Stadium
Super Bowl XLV will be thelargest and most impactful eventin the history of the region sinceDFW Intl Airport was built
Planning year-long calendar ofevents leading up to Game Day
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North Texas Super Bowl XLVEconomic Impact
$400 million impact in Miami, 2007
$500 million in Arizona, 2008
$612 million projected for North Texaseconomic activity
2,000 new jobs will be created in region
24,000 hotel rooms with 4 night stays
250,000 people estimated to attend weeklong NFL Experience
Between 147,000 584,000 visitors tothe region during weekend of game
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North Texas Super Bowl XLVWorld Stage Event
Broadcast to 232 countries in 34languages
Annual television audience of more than 1
billion worldwide
4,600 credentialed media, including 630domestic and 30 international broadcasts
Super Bowl XLIII was the most watchedshow in U.S. television history with more
than 151 million viewers
All 10 of the most watched primetimenetwork telecasts since 2000 have beenSuper Bowls
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North Texas Super Bowl XLVEvent Revenues
DALLAS NFL Experience: Dallas Convention Center NFL Headquarters: Hilton Anatole Media Center: Sheraton Dallas NFC Fan Party: Fair Park
FORT WORTH AFC Championship Team Hotel: Omni Fort Worth AFC Championship Team Practice Site: TCU AFC Fan Party Taste of the NFL: Fort Worth Convention Center
ARLINGTON Super Bowl XLV: Cowboys Stadium NFL Tailgate: Cowboys Stadium Super Bowl XLV Accreditation Center
IRVING NFC Championship Team Hotel: Omni Mandalay Hotel at Las Colinas NFC Championship Team Practice Site: Cowboys Valley Ranch facilities
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North Texas Super Bowl XLVAction Teams
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Regional Aviation Action Team
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Regional Aviation Action TeamParticipants
Approximately 25 members from four-county areas 15 Regional Airports FAA, TSA
American Airlines Southwest Airlines North Texas Commission Super Bowl Action Teams Meeting since June 2009
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Regional Aviation Action TeamPurpose Statement
Recognizing that the Super Bowl experience for many visitors tothe North Texas Region will begin and end at an airport.
The Aviation Action Team shall support the Host Committee byengaging regional aviation stakeholders to ensure airportreadiness and a positive visitor experience.
This Team will focus on aviation activities such as airspacemanagement, terminal passenger processing, safety and security,
ground transportation interface, VIP provisions, terminal dcor,and event promotion in close collaboration with other Super Bowlcommittees in order to achieve consistency and excellence inevent planning and execution.
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Regional Aviation Action TeamStructure
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Regional AATAviation Website
www.NorthTexasSuperBowl.com Consolidated, Commercial and
General Aviation Resource
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Regional AATAviation Website
Fifteen (15) different airports General information for 25
FBOs
Links to other websites
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Super Bowl Observations
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Super Bowl ObservationsLearn From Other Host City Airports
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Super Bowl ObservationsGeneral Patterns
Team arrives Monday before the Game
Charter departures after the game
Peak departure all day Monday
Heavy departures continued on Tuesday
Aviation Super Bowl Week Wednesday through Tuesday
Heightened Area Security National Defense Airspace Temp. Flight Restrictions (TFR) for GA
1 NM (10am to 4 am)
10 NM (4 pm to midnight): no fly area 30 NM (4 pm to midnight): restricted
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Super Bowl ObservationsTampa, Super Bowl XXV 2001
Twenty-seven (27) TSAscreening lanes open on Monday
Fifty (50) additional TSO from
Orlando Over 4,600 rental car returns on
Monday
Over 100 Charter Bus Operations
Issued 550 extra temporaryLimousines permits
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Super Bowl ObservationsTampa, Super Bowl XXV 2001
1,215 additional GA aircraft handled at area airports
430 Corporate Aircraft on Ground at TPA on game day
370 Corporate aircraft departed after game
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Super Bowl ObservationsDetroit, Super Bowl XL 2006
15,000 Rental Car fleet sold out 7,200 taxi trips 5,600 limos
Consistent Limo drop offs for 2 hours after game Bad weather: reported 5,000 passengers in the terminal after game
Overflow AircraftParking at Tampa
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Super Bowl ObservationsTampa, Super Bowl XXIII 2009
4,800 cars parked and 10,000volunteers shuttled to game
127 corporate jets departed TPA
after game Set up temporary ground control
tower to support evening push
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Super Bowl ObservationsSouth Florida, Super Bowl XLIV 2010
Event venues split between Miami and Ft. Lauderdale
Miami Fort Lauderdale
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Super Bowl ObservationsSouth Florida, Super Bowl XLIV 2010
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Super Bowl ObservationsSouth Florida, Super Bowl XLIV
2010
46 charter/extra section flightsspecifically identified for SuperBowl.
261 General Aviationreservations at FL Executive
FL Executive closest Airport outside10 mile TFR
Over 200 departed between9pm and midnight
Major rain event for team arrival
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Super Bowl ObservationsSouth Florida, Super Bowl XLIV 2010
MIA Increase Public Safety Staffing by10%
Local Police increase Airport Manpower by
30%
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Departures RoadwayCurbside
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Anticipated 800 Friend and Family 700 additional NFL courtesy vehicles brought into area MIA experienced 2,335 additional taxi trips
Super Bowl ObservationsSouth Florida, Super Bowl XLIV 2010
Bus Staging Area
Team Arrival
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Super Bowl ObservationsSouth Florida, Super Bowl XLIV 2010
After the Game at the Airport MIA: 9,900 pax increase, Mon. FLL: 5,300 pax increase, Mon.
TSA: opened 30 mins. early,60 mins. later
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Tired Fans
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Super Bowl ObservationsSouth Florida, Super Bowl XLIV 2010
Promoted theSuper Bowl Experience
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Super Bowl ObservationsSouth Florida, Super Bowl XLIV 2010
Terminal Dcor NFL reduced budget Used other funding sources
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Gate Areas
Main Areas
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Super Bowl ObservationsSouth Florida, Super Bowl XLIV 2010
Special Events 500 Volunteers
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Media Events
Bag Claims
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Super Bowl ObservationsSouth Florida, Super Bowl XLIV 2010
Enhanced product lines: 6-10X usual sales on Monday Temporary NFL concession in MAI generated $45,000 in sales on
Monday, FLL reported $73,300 in temporary kiosk sales
FLL reported 83% increase ($517k) in retail sales and 12% ($214k)inF&B
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TemporaryExisting
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DFW Preparations
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DFW PreparationsAirport Readiness Team: Kevin Smith, AVP Customer
Service
Waterfall Sign on Stemmons Frwy.
Cowboys Stadium
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DFW PreparationsPreliminary Regional Forecast
Aviation Super Bowl Week
Wednesday, Feb 2, 2011 Tuesday, Feb 8, 2011
147,000 Out of Town Visitors to North Texas 100,000 expected by Air 96,000 on Commercial flights 4,000 in Private aircraft 92 additional flights/charters
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DFW PreparationsPreliminary Regional Forecast
1,000 additional GA aircraft
340 planes parked on Saturday night 700 planes on the ground during game 300 take offs starting after half time 400 planes parked on Sunday night
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113
206
165
251
180
16937
65 71
230
506
37
0
100
200
300
400
500
600
Wed Thu Fri Sat Sun Mon Tue
Arr iva ls De pa rtu re s
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0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
Wed Thu Fri Sat Sun Mon Tue
Super Bowl Visitors
Base Passengers
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
Wed Thu Fri Sat Sun Mon Tue
Super Bowl Visitors
Base Passengers
DFW PreparationsPreliminary Forecast for DFW
65 additional commercial/charter flights 65,000 passengers expected at DFW (65-70%) Arriving: Thur (34%), Fri (34%), Sat (30%)
Departing: Sun (20%), Mon (45%), Tue (35%)
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DFW PreparationsCoordinate Airspace and Security
Air Traffic Control TFR Heightened Security
17,000 support staffcredentialed by the NFL
Increase Security Presence
Typical Flight Activity
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DFW PreparationsOperational Readiness
Passenger processing TSA coordination Prepare for Weather Event
Security Checkpoints
Airline Staffing
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Coordinate with the NTCOG team to provide seamless travel Communicate access routes with airport service providers Coordinate buses, taxi, limo service logistics
DFW PreparationsGround Transportation Coordination
Bus Staging Area
Team Arrival
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DFW PreparationsContribute to the Super Bowl Experience
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DFW PreparationsTerminal Dcor
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DFW PreparationsEnhance the Website
Travel Tips
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DFW PreparationsAmbassadors and Volunteers
Train Volunteers Uniforms
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DFW PreparationsCustomer Service
VIP Handling Greeters Stations
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DFW PreparationsRevenue Opportunities
Enhance Concessions offerings Explore Temporary facilities Advertising
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DFW Preparations
Seamless Super Bowl XLV Experience
312 days to
TouchDown North Texas
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