Sunglasses Brands in India Gaurav Thakur

SUNGLASSES BRANDS IN INDIA

Prepared by:Kaushal thakur

Roll-166

Definition: Sunglasses are a visual aid which feature lenses that are colored or darkened or polarized lense to protect the eyes from the direct sun's glare.

04/08/233 Product & Brand Management

Evolution of sunglasses

In Roman times, Emperor Nero watched gladiator fights through emeralds.

12th Century invention in China.

Used imperfection heavy quartz and made primitive frames.

04/08/234 Product & Brand Management

1929 - Sam Foster, founder of the Foster Grant company sold the first pair of Foster Grant sunglasses in Atlantic City, New Jersey.

1936 - Sunglasses become polarized, Ray Ban began using Edwin H. Land Polaroid filter.

2004 - Oakley, eyewear company developed Thump, sunglasses with built-in digital audio player.

04/08/235 Product & Brand Management

The sunglasses market is estimated at Rs 4.8 billion.

It is projected to grow over Rs 11 billion in the next five years.. World wide

04/08/236 Product & Brand Management

ADIDAS ALAIN MIKLI ALEXANDER MCQUEEN ALVIERO MARTINI ARNETTE BALENCIAGA BIKKEMBERGS BLUEBAY BLUGIRL BLUMARINE BOLLE' BOTTEGA VENETA BRACCIALINI BROOKSFIELD BULGARBURBERRY

•

•BOTTEGAVENETA

•BRACCIALINI •BROOKSFIELD •BULGAR•BURBERRY •BYBLOS•CALVIN KLEIN •CARRERA •CEBE •CELINE •CERRUTI •CESARE

PACIOTTI •CHLOE •CHRISTIAN DIOR•CK• DIESEL

•DIESEL - 55DSL •DKNY •DOLCE & GABBANA •DONNA KARAN •DUNHILL •EMPORIO ARMANI •ERMENEGILDO ZEGNA •ESCADA •ETRO •EXTE' •FAST TRACK•FENDI •FERRAGAMO •FERRARI •FILA •FOSTER GRANT•FRANKIE MORELLO •FURLA •GIORGIO ARMANI •GIANFRANCO FERRE'

04/08/237 Product & Brand Management

GIORGIO ARMANI GIVENCHY GUCCI GUESS HUGO BOSS -

BOSS HUGO BOSS HUGO ICEBERG JEAN

PAUGAULTIER JECKERSON JIMMY CHOO JOHN RICHMOND JUST CAVALLI KENZO LA PERLA LES COPAINS LEVI'S LOZZA

•MANDARINA DUCK •MARC BY MARC

JACOBS •MARC JACOBS •MAUI JIM •MAX MARA •MAX&CO. •MERCEDES •MICHAEL KORS •MIKLI •MISS SIXTY •MISSONI •MIU MIU •MONT BLANC •MOSCHINO •NIKE •NINA RICCI •OAKLEY •OLIVER PEOPLES •OXYDO

•PAUL SMITH •PERSOL •PIERRE CARDIN •PIRELLI •POLICE •POLO RALPH LAUREN •PORSCHE •PRADA •PRADA SPORT •PUCCI •RAY-BAN •REPLAY •REVO •ROBERTO CAVALLI •RODENSTOCK •ROMEO GIGLI •RUDY PROJECT •SERENGETI •SILHOUETTE •SMITH OPTICS •STING

04/08/238 Product & Brand Management

SWAROVSKI TAG HEUER TIMBERLAND TOMMY HILFIGER VALENTINO VERSACE VERSUS VIVIENNE WESTWOOD VOGUE VUARNET WEB YVES SAINT LAURENT ZERORH+

04/08/239 Product & Brand Management

04/08/2310 Product & Brand Management

Ray Ban Balloon story (Lieutenant John

MacCready)

Founded in 1937 by Bausch & Lomb.

They were introduced for the United States Army Air Corps.

In 1999, Bausch & Lomb sold the brand to the Italian Luxottica Group for a reported 1.2 billion dollars.

04/08/2311 Product & Brand Management

Reasons for success

04/08/23Product & Brand Management12

Polaroid Technology.

04/08/23Product & Brand Management13

04/08/23Product & Brand Management14

04/08/23Product & Brand Management15

Usage by Hollywood actors and many more celebrities.

For example….

Tom Cruise in Top Gun.

04/08/23Product & Brand Management16

Men in Black

04/08/23Product & Brand Management17

The Legendary Michael Jackson

04/08/23Product & Brand Management18

Barack Obama

04/08/23Product & Brand Management19

Bollywood actors using Ray Ban

04/08/23Product & Brand Management20

Ray Ban in INDIA

Incorporated in 1990 in India.

Manufactured Ray Ban sunglasses, contact lenses and ancillary products.

Ray Ban Sun Optics INDIA Ltd.

Ray Ban today has a market share estimated at over 50%.

04/08/2321 Product & Brand Management

04/08/2322 Product & Brand Management

According to me…

04/08/23Product & Brand Management23

Varieties.. for eg Carbon fibre range Lightweight, sturdy, fexible and

exceptionally durable.

Style icon

Ray Ban virtual mirror.

04/08/23Product & Brand Management24

04/08/23Product & Brand Management25

04/08/23Product & Brand Management26

Questions if any