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The sector breakdown of member companies responding to our June 2015 business benchmarking survey
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Summary results of our bi-annual Central Eastern Europe
business benchmarking survey
June 2015
Content
RespondentsCountry rankingPriority marketsHiring plansHeadcountMarketing/sales costReceivablesStaff turnoverDowntrading?Route-to-market
CEE aggregateCE & Baltics aggregateSEE aggregateCIS aggregate
By market:
AlbaniaArmeniaAzerbaijanBelarusBosnia-HercegovinaBulgariaCroatiaCzech RepublicEstoniaGeorgiaHungaryKazakhstanLatvia
LithuaniaMacedoniaPolandRomaniaRussiaSerbiaSlovakiaSloveniaTurkeyUkraine
Note: missing series mean insufficient responses for that sector.
The sector breakdown of member companies responding to our June 2015 business benchmarking survey
Countries by revenue and profit growth – results 2014
Countries by revenue expectations for 2015December 2014 vs. June 2015 surveys
Countries by profit expectations for 2015December 2014 vs. June 2015 surveys
Countries by revenue/profit expectations for 2016Based on June 2015 survey
Priority markets for business development for the next three years
Top markets for hiring intentions over the next 12 months
Cutting headcount?
Chart: Next year, are you considering cutting headcount in any market?
Rank Country % companies1 Russia IIIIIIIIIIIIIIIIIIIIIIIIIII 272 Ukraine IIIIIIIIIIIIIIIIIIIIIIIII 253 Latvia IIIIIIIIIIIII 134 Czech Republic IIIIIIIIIIIII 135 Poland IIIIIIIIII 106 Lithuania IIIIIIIII 97 Romania IIIIIIII 88 Hungary IIIIIIII 89 Kazakhstan IIIIIII 7
10 Turkey IIIII 511 Belarus IIIII 512 Slovakia III 313 Georgia III 314 Azerbaijan III 3
Cutting sales or marketing costs?
Chart: Next year, do you plan on cutting sales or marketing costs in any market?
Rank Country % companies1 Russia IIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 312 Ukraine IIIIIIIIIIIIIIIIIIIIIIIIIIIIII 303 Kazakhstan IIIIIIIIIIIIIIIIIIIII 214 Azerbaijan IIIIIIIIIIIIIIIIIIIII 215 Armenia IIIIIIIIIIIIIIIIIII 196 Belarus IIIIIIIIIIIIIIIII 177 Czech Republic IIIIIIIIIIIIIII 158 Bosnia-Hercegovina IIIIIIIIIIIIIII 159 Latvia IIIIIIIIIIIII 13
10 Croatia IIIIIIIIIIIII 1311 Turkey IIIIIIIIIII 1112 Serbia IIIIIIIIIII 1113 Hungary IIIIIIIIIII 1114 Georgia IIIIIIIIIII 1115 Macedonia IIIIIIIII 916 Lithuania IIIIIIIII 917 Slovenia IIIIIIII 818 Poland IIIIIII 719 Slovakia IIIIII 620 Romania IIIIII 621 Bulgaria IIIIII 622 Estonia IIIII 523 Albania IIIII 5
Difficulties with receivables
Chart: Have you been experiencing difficulties with receivables?
Rank Country % companies1 Russia IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 552 Ukraine IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 543 Kazakhstan IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 334 Belarus IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 335 Azerbaijan IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 326 Serbia IIIIIIIIIIIIIIIIIIIIII 227 Romania IIIIIIIIIIIIIIIIIIIIII 228 Albania IIIIIIIIIIIIIIIIIIII 209 Croatia IIIIIIIIIIIIIIIIIII 19
10 Bulgaria IIIIIIIIIIIIIIIIIII 1911 Bosnia-Hercegovina IIIIIIIIIIIIIIIIIII 1912 Turkey IIIIIIIIIIIIIIII 1613 Armenia IIIIIIIIIIIII 1314 Macedonia IIIIIIIII 915 Georgia IIIIIIIII 916 Slovenia IIIIIIII 817 Hungary IIIII 518 Lithuania IIII 419 Latvia IIII 420 Slovakia III 321 Czech Republic III 322 Poland II 2
Have you seen higher staff turnover?
Chart: Have you seen higher staff turnover?
Rank Country % companies1 Poland IIIIIIIIIIIIIIIII 172 Hungary IIIIIIIIIIIII 133 Turkey IIIIIIIIIII 114 Russia IIIIIIII 85 Romania IIIIIIII 86 Ukraine IIIIII 67 Kazakhstan IIIII 58 Estonia IIIII 59 Czech Republic IIIII 5
10 Albania IIIII 511 Slovakia III 312 Georgia III 313 Croatia III 314 Belarus III 3
Downtrading?
Chart: Have you been experiencing downtrading of customers/consumers?
Rank Country % companies1 Russia IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 622 Ukraine IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 513 Belarus IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 454 Serbia IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 415 Armenia IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 396 Slovenia IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 387 Kazakhstan IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 368 Croatia IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 329 Azerbaijan IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 32
10 Macedonia IIIIIIIIIIIIIIIIIIIIIIIIIIIIII 3011 Czech Republic IIIIIIIIIIIIIIIIIIIIIIIIIIIIII 3012 Albania IIIIIIIIIIIIIIIIIIIIIIIIIIIIII 3013 Slovakia IIIIIIIIIIIIIIIIIIIIIIIIIII 2714 Poland IIIIIIIIIIIIIIIIIIIIIIIIIII 2715 Bosnia-Hercegovina IIIIIIIIIIIIIIIIIIIIIIIIII 2616 Romania IIIIIIIIIIIIIIIIIIIIIIIII 2517 Bulgaria IIIIIIIIIIIIIIIIIIIIIIIII 2518 Hungary IIIIIIIIIIIIIIIIIIIIIIII 2419 Georgia IIIIIIIIIIIIIIIIIIIIIII 2320 Lithuania IIIIIIIIIIIIIIIIIIIIII 2221 Latvia IIIIIIIIIIIIIIIIIIIIII 2222 Estonia IIIIIIIIIIIIII 1423 Turkey IIIIIIIIIII 11
Route-to-market
Chart: Next year, are you considering changing partners/route-to-market?
Rank Country % companies1 Russia IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 322 Ukraine IIIIIIIIIIIIIIIIIIIIIIIIIIII 283 Kazakhstan IIIIIIIIIIIIIIIIIIIIII 224 Turkey IIIIIIIIIIIIIIIIIIIII 215 Azerbaijan IIIIIIIIIIIIIIIIII 186 Romania IIIIIIIIIIIIIIIII 177 Poland IIIIIIIIIIIIIIIII 178 Hungary IIIIIIIIIIIIIIII 169 Croatia IIIIIIIIIIIIIIII 16
10 Armenia IIIIIIIIIIIIIIII 1611 Lithuania IIIIIIIIIIIII 1312 Czech Republic IIIIIIIIIIIII 1313 Slovenia IIIIIIIIIIII 1214 Serbia IIIIIIIIIII 1115 Belarus IIIIIIIIII 1016 Slovakia IIIIIIIII 917 Latvia IIIIIIIII 918 Georgia IIIIIIIII 919 Estonia IIIIIIIII 920 Bosnia-Hercegovina IIIIIII 721 Bulgaria IIIIII 622 Albania IIIII 523 Macedonia IIII 4
CEE aggregateCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
CEE aggregateLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
CEE aggregateLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
CEE aggregateLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
CE & Baltics aggregateCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
CE & Baltics aggregateLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
CE & Baltics aggregateLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
CE & Baltics aggregateLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
SEE aggregateCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
SEE aggregateLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
SEE aggregateLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
SEE aggregateLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
CIS aggregateCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
CIS aggregateLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
CIS aggregateLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
CIS aggregateLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
Results by market
AlbaniaCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
AlbaniaLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
AlbaniaLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
AlbaniaLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
ArmeniaCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
ArmeniaLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
ArmeniaLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
ArmeniaLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
AzerbaijanCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
AzerbaijanLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
AzerbaijanLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
AzerbaijanLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
BelarusCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
BelarusLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
BelarusLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
BelarusLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
Bosnia-HercegovinaCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
Bosnia-HercegovinaLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
Bosnia-HercegovinaLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
Bosnia-HercegovinaLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
BulgariaCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
BulgariaLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
BulgariaLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
BulgariaLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
CroatiaCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
CroatiaLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
CroatiaLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
CroatiaLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
Czech RepublicCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
Czech RepublicLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
Czech RepublicLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
Czech RepublicLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
EstoniaCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
EstoniaLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
EstoniaLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
EstoniaLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
GeorgiaCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
GeorgiaLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
GeorgiaLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
GeorgiaLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
HungaryCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
HungaryLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
HungaryLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
HungaryLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
KazakhstanCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
KazakhstanLatest forecasts: revenue and profit results by sector, 2014
From our December 2014 survey
KazakhstanLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
KazakhstanLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
LatviaCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
LatviaLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
LatviaLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
LatviaLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
LithuaniaCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
LithuaniaLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
LithuaniaLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
LithuaniaLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
MacedoniaCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
MacedoniaLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
MacedoniaLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
MacedoniaLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
PolandCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
PolandLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
PolandLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
PolandLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
RomaniaCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
RomaniaLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
RomaniaLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
RomaniaLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
RussiaCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
RussiaLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
RussiaLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
RussiaLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
SerbiaCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
SerbiaLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
SerbiaLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
SerbiaLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
SlovakiaCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
SlovakiaLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
SlovakiaLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
SlovakiaLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
SloveniaCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
SloveniaLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
SloveniaLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
SloveniaLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
TurkeyCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
TurkeyLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
TurkeyLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
TurkeyLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
UkraineCorporate revenue and profit results and forecasts, 2014-16, all sectors
Comparison of our December 2014 and June 2015 surveys
UkraineLatest estimates: revenue and profit results by sector, 2014
From our December 2014 survey
UkraineLatest forecasts: revenue and profit results by sector, 2015
From our June 2015 survey
UkraineLatest forecasts: revenue and profit results by sector, 2016
From our June 2015 survey
Disclaimer, copyright, sources
© 2015 CEEMEA Business Group*
CEEMEA Business Group currently works with senior leaders of over 400 large multinational companies operating in the Central Eastern Europe, Middle East and Africa regions, helping them understand economic and business outlooks globally, regionally and at country levels. Regional and global executives also receive regular advice and updates on best practices for expansion and success in emerging markets. Executive members of the CEEMEA Business Group can also attend regular peer group meetings held throughout Europe and in Dubai. Source: GSA Global Success Advisors GmbH and CEEMEA Business Group researchBasic data sources come from central banks, own intelligence network, CEEMEA Business Group corporate survey, governments and other public sources. Interpretation, views, forecasts, business quotes and business outlooks by GSA Global Success Advisors GmbH and CEEMEA Business Group.
This material is provided for information purposes only. It is not a recommendation or advice of any investment or commercial activity whatsoever. Global Success Advisors and CEEMEA Business Group accept no liability for any commercial losses incurred by any party acting on information in these materials.
Contact: Nenad Pacek, President and Founder, GSA Global Success Advisors GmbH; Co-founder, CEEMEA Business GroupM: +43 676 646 0607 E: nenad.pacek@globalsuccessadvisors.eu www.ceemeabusinessgroup.com
*a joint venture betweenDT-Global Business Consulting GmbH, Address: Keinergasse 8/33, 1030 Vienna, Austria,Company registration: FN 331137t and GSA Global Success Advisors GmbH, Hoffeldstraße 1, 2522 Oberwaltersdorf, AustriaCompany registration: FN 331082k
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