Successful marketing is great storytelling. · Develop your marketing strategy, plan and messaging....

Successful marketing is great storytelling.

this is our story.

means creative thought.

cre-a-tive, from the Latin root, creo 1: given to creating 2: imaginative

thought, from the Latin root, reor 1: to have formed or have in the mind 2: the process of logical thinking, to think

is a hybrid agency.

A thoughtful marketing consulting practice.

A flexible creative and communications agency.

A partner that helps you tell your story.

will help you.

Discover your voice Develop your marketing strategy, plan and messaging.

Tell your story Define/refine your brand and express it through design, words and images in myriad ways.

Reach your audience Get your story told through integrated MarCom campaigns and channel preparedness.

our backstory

Established 2001 as a marketing consulting practice, that also wove together a vast network of talent to implement the marketing plans. From the onset, our goal was to be a frugal partner, which defined our flexible, hybrid organization. We are process driven, using tools developed in-house, to keep diverse and geographically independent talent synchronized.

our advantages Process Driven Our Optrian Marketing Method and Passport Process enable repeatable, consistent deliverables Flexible One size doesn’t fit all so we use a talent network to assemble a team for each client or project.

Frugal Assigned resources match client needs – there’s no overhead for unused resources. Global We use global resources to culturally adapt deliverables.

tells marketing stories.

Effective marketing is about mastering the art of storytelling. The brands that win are the brands that tell a great story. Tell a good enough story about your brand and people will want to connect – they become invested in you instead of tuning you out. People think in stories, not statistics. Marketing is the art of telling a story that moves people to act.

what do our peers have to say about storytelling?

Our approach to marketing storytelling is universal, and addresses three premise.

The Optrian Marketing Method

People buy. And we buy products and services we need or want.

People buy from people (not businesses) that they perceive to be like them.

People buy on emotion. And the higher the emotion, the sooner they buy.

The Optrian Marketing Method

Logical Gate Similarity Gate Emotional Gate

Each premise is resolved by a “buy/don’t buy” decision gate, and a buyer must decide to buy at all three gates before buying.

What are the product or service features?

How am I similar to the seller?

Why am I buying this now?

The Optrian Marketing Method Typical marketing emphasizes the first gate – the features of the product

or service – in order to convince a customer to buy.

The Optrian Marketing Method In contrast, we address all three with an emphasis on the similarity with the customer

to make the connection, establish loyalty and prompt the decision to buy.

Similarity emphasis drives a deep understanding of your customer.

Your story, and how we express it, is shaped to resonate with your customer.

Messaging, images, videos, websites, presentations – everything we do for you – moves your customer through the three decision gates to reach a decision to buy.

The methodology is universal and works with marketing storytelling regardless of product, service, country, or market segment.

The Optrian Marketing Method

services.

strategic consulting

Marketing Audits

Strategic Planning

Marketing Budgeting

Marketing Database

Integrated Marketing Planning

Process Workshops

Marketing Request Documents

marketing research

Market Research

Customer Surveys

Competitor Research

Product Planning Validation

team development

Marketing Process

Team Development

Sales Team Training

In-sourced Staffing

Interim CMO

design / content creation

Graphics / Website design

Copywriting

Photography / Illustrations

Collateral / Brochures

Presentations

Signage

Logos / Brand Identity

social media / public relations

Social and PR Strategy

Social and PR Messaging

Social Media and Online Ad Campaigns

Media Relations / Copywriting / Graphics

Content Distribution / Wire Releases / Media Tracking

Editorial and Social Calendars

Contributed Articles / Blog Research and Content

digital / video

Website Planning

Information Architecture

Website Programming

Host and DNS Management

Email Campaign Programming

Video Storyboarding/Scripting/Talent

Location/Green Screen Video/Post Production

one to one storytelling

Social Media Platform Management

Email and Direct Marketing

In-bound Marketing Response

one to many storytelling

Corporate and Campaign Website Maintenance

Online and Print Advertising

Media and Community Outreach

in person storytelling

Industry Tradeshows

Corporate Event Planning

Speaking Events / Radio / TV

Retail Point of Sale Displays and Demos

clients.

components Samsung

Jon Peddie Research

Micrel

Agilent

SK Hynix

Maxim IC

Celsia Technology

Advanced Micro Devices

Sony

The Immersive Technology Alliance

Marketing Plan PR Tracking Event Reporting Event Registration Customer Surveys Twitter Facebook LinkedIn YouTube Website Email Marketing Collateral PPT Decks Copywriting

consumer electronics Audiofly

BenQ

ProView

Univenture

Xiro Drones

Rapoo/VPRO

SC Johnson & Company

Cisco

iZ3D

Marketing Plan Messaging House Brand Identity Copywriting Twitter Facebook Pintrest Instagram Website SEO AdWords PR Events

energy / lighting / smart buildings

Universal Lighting Technologies

Lunera Lighting

Ritek Power

Silicon Standard

PanelClaw

Jay Goodman & Company

ERG Lighting

Marketing Plans Messaging House Brand Elements Copywriting Twitter LinkedIn Facebook Website Collateral PPT Decks Market Reports Tech Writing Events Photography Sales Training Email Marketing

software / saas

ORO Networks

Samsung Data Systems

CollabNet

Tacit Knowledge

SAP

NEC

Empact Software

Marketing Launch Messaging House Branding Copywriting Collateral Website Event Signage PPT Decks Photography Email Campaigns

foodies VentiQuattro Food Consultants

Nerovana

Royal Botanical

PURE8

Spiedo Restaurante

Gio Gelati

Copa di Vino

Hilton

Marketing Plan Messaging House Brand Identity Copywriting Twitter Facebook Pintrest Instagram Website PR Store Signage Events

services Merian Ventures

Provenance

The Althea Foundation

Kentfield Hospital

Press Democrat

Pillsbury Winthrop

AIHC Healing Center

Creative Cow

Thinking Kid

let’s tell your story together.

www.creorgroup.com

877-774-4312