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Succeeding as a Small Business Discussion Forum
Apr 29, 2015
OVERALL FOCUS Focus on social media and how it can help you to grow your business.
RIVERSIDE BIA PRESENTATION:
Show how your local BIA can help you promote your business using social media.
Perry Lupyrypa – Executive Director Riverside BIA Anjuli Solanki – Director of Marketing & Public Programs
1 RiversideTO @RiversideBIA #RiversideTO
RIVERSIDE BIA PRESENTATION
•What is a BIA
•Riverside Mandate and Budget
•Riverside BIA Marketing/Promo Strategy
•On-Line Channels Riverside Uses to Help Promote our Businesses .
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What is a BIA?
.
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BIA Mandate
Beautification Promotion .
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Riverside BIA BUDGET S M A L L .
TRADITIONAL MEDIA
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Riverside BIA Marketing/Promotion Strategy
•promote via events •form Strategic Partnership
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Strategic Event Partners
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ON-LINE CHANNELS RIVERSIDE USES TO HELP PROMOTE OUR BUSINESSES
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ON-LINE CHANNEL: Website
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Riverside BIA Website Top Landing Pages
Home Page
Directory
Events
About
Blog
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ON-LINE CHANNEL: On Line Engagement Events/Themed Blogs
Signature Events (2 – 4/year
Themed Blogs
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•ON LINE ENGAGEMENT EVENTS •Themed Blogs and Videos to support -
•Highest Facebook Reach
Event Blogs –Shared by Multiple Event Partners/Participants
Video Posts to support On-Line Engagement Events
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ON-LINE CHANNEL: Social Media (beyond Signature Events
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.
ON-LINE CHANNEL: Social Media (beyond events)
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ON-LINE CHANNEL EMAIL
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•Directory Listing
•Participate in BIA events leverage social media to engage and broaden your reach
•Share your stories/content and engage with the BIA and their followers
•Email to members – customers & referrals
HOW CAN THE BIA HELP PROMOTE YOUR BUSINESS WITH
SOCIAL MEDIA:
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RIVERSIDE BIA Recap
•Know what a BIA is
•Understand Riverside BIA: •Mandate •Budget •Marketing/Promo Strategy
•Have insight on how Riverside uses On-Line Channels to Help Promote our Businesses .
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@The End #ThankYou
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