Steve Jobs - Alliance of Chief Executives...Steve Jobs, June 11, 2007 Monday, October 21, 13 20...

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Steve Jobs1955-2011

Monday, October 21, 13

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“Experts” are clueless

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Monday, October 21, 13

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“I think there is a world market for maybe five computers.”

Thomas Watson, Chairman, IBM, 1943

Monday, October 21, 13

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“This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.”

Western Union internal memo1876

Monday, October 21, 13

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“There is no reason why anyone would want a computer in their home.”

Ken Olsen, FounderDigital Equipment Corp.1977

Monday, October 21, 13

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Customers cannot tell you what they need

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Monday, October 21, 13

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The action is on the next curve

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1.0Harvester

Ice

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Factory

2.0Ice

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Refrigerator3.0Ic

e

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Biggest challenges beget the best work

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Design counts

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Use big graphics and big fonts

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Changing your mind is a sign of intelligence

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Monday, October 21, 13

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“Our innovative approach, using Web 2.0-based standards, lets developers create amazing new applications while keeping the iPhone secure and reliable.”

Steve Jobs, June 11, 2007

Monday, October 21, 13

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“Apple Executives to Showcase Mac OS X Leopard and OS X iPhone Development Platforms at WWDC 2008 Keynote”

Apple press release, May, 2008

Monday, October 21, 13

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Value ≠ price

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A players hire A+ players

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Real CEOs demo

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Real entrepreneurs ship

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Marketing = unique value

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Value

Uniqueness

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Bonus:Some things need to be believed to be seen

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Monday, October 21, 13