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Steve Ahern
Ahern Media & Training Pty Ltd
CEO I.M.B.A.
+ 61 412 884465
amt_ahern@hotmail.com
steve@steveahern.com.au
www.IMBAcademy.com.au
www.radioinfo.com.au
www.steveahern.com.au
Social Media Audiences
Workflow & Staffing Training & Leadership
New Technology and Mobile Journalism
The Old News Cycle
Tweet
Social Media DiscussionYouTube
Long Tail content, retweets, sharing
Going viral
Audiences
• Some research
41,000 Artists90,000 Tracks
361,523 Registered Users37,000 Facebook fans
23,000 Twitter followers
With an average per month of:400,000 Downloads
1 million Streams500,000 Visits
230,000 Unique Visitors
triple j UnearthedA brand extension of main FM youth network: • digital radio channel, • website, streaming, on demand audio,• apps, • magazine,• tv shows, • catch up content, • concerts…
Source ACMA Screens Report 2013
From Gavin Parry
The Connected Household
Multiple consumption trends
• TV – entertainment, games
• Radio – while doing something else
• iPad/Tablet – search and surf
• Mobile Phone – connect and interact
• 60% of audiences are simultaneously online in Australia
The Connected Household
Source Nielsen Media
The Connected Household
ABC Radio AppRadio & TV Apps
Workflow Changes
Pilat MediaGrass ValleyPlaybox
Media 2.0 is
• Interactive
• Collaborative
• Social
• Cross platform
Media 2.0 is
• Interactive
• Collaborative
• Social
• Cross platform
Social Media Content
It’s all about content !
Keeping Track of it allMonitoring, engaging and reputation management are important
Capturing audio on mobile devices
Location recording principles
Mic types for mobile devices
Rode Mic & App
Capturing audio on mobile devices
Location recording principles
Mic types for mobile devices
Audio Editing Apps
WavePad App
Radio Program Directors/Managers course
40 weeks, online delivery, flexible learning
www.IMBAcademy.asia
www.IMBAcademy.com.au
Steve Ahern
Ahern Media & Training Pty Ltd
CEO I.M.B.A.
+ 61 412 884465
amt_ahern@hotmail.com
steve@steveahern.com.au
www.IMBAcademy.com.au
www.radioinfo.com.au
www.steveahern.com.au
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