STANDARDS VISUAL GUIDE 2010 - Sigma Alpha...

2010GUIDE

STANDARDS VISUAL

TABLE OF CONTENTS

Introduction----------------------- 2Trademarks-&-Copyrights-------- 3Color-Usage------------------------ 4Wordmark------------------------- 6Brand-Identities-------------------- 7Brand-Portfolio-------------------- 8Anatomy-of-the-Brand------------- 9Fraternity-Identity---------------- 10---Logomark- ---------------------- 10---Tagline--------------------------- 10---Logo----------------------------- 11---Greek Logomark- --------------- 11---Mascots-------------------------- 12---Emblems------------------------- 12Foundation-Identity-------------- 13Service-Identity------------------- 14Seals------------------------------- 15Reverse-Images------------------- 16Retired-Images-------------------- 18Incorrect-Usage------------------- 19Typography----------------------- 20---Print----------------------------- 20---Websites------------------------- 22Stationery-&-Other-Media------- 23Electonic-Files-------------------- 24Contact-Information------------- 25

WELCOME TO YOURNEW IDENTITYSigma-Alpha-Epsilon’s-brand--identity-is-explained-in-the--following-guide.-To-ensure-a-consistent,-brand-and-to-uphold-the-integrity-of-the-organiza-tion,-constituents-should-adhere-to-these-guidelines.-The-images-provided-in-this-guide-have-been-chosen-based-on-our-organization’s-rich-history-and-heritage---while-keeping-a-modern,-professional-approach.-Deviations-from-any-of-these-elements-break-the-style-and,-therefore,-violate-our-trademark.-

The-communications-department-has-created-a-brand-portfolio-that-should-be-used-for-all-communi-cation-materials-regarding-Sigma-Alpha-Epsilon.-These-prepared-files-uphold-print-and-web-speci-fications.-Any-attempt-to-recre-ate-the-artwork-compromises-the-brand.-Variations-of-the-brands-must-be-approved-in-advance-by-the-communications-department.-

While-this-guide-answers-most-questions-related-to-the-brand-identity,-special-circumstances-may-not-be-covered.-Most--constituents-are-not-as-well-versed-in-visual-and-print-standards-as-professionals.-Should-questions-arise-regarding-the-brand-identity,-contact-the-Fraternity--Service-Center-via-the-contact-information-page-found-at-the--end-of-this-guide.

Find the images you need at www.sae.net under the“Image Library.”

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A NOTE ABOUT TRADEMARKS & COPYRIGHTSSigma-Alpha-Epsilon-legally--maintains-the-exclusive-rights-to-its-insignia-and-trademarks.-They-are-registered-with-the-federal-government.-The-Fraternity-Laws-grants-the-rights-for-Sigma-Alpha-Epsilon-members-to-use-the--insignia-and-trademarks-in--conjunction-with-the-organization’s-communications-vehicles,-such-as-newsletters,-websites,-e-mails-and-brochures.-However,-unauthorized-use-of-these-materials-is-a-violation-of-law-and-can-result-in-litigation-if-used-inappropriately-or-without-prior-consent-from-the-Fraternity-Service-Center.-

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CORRECT COLOR USAGESigma-Alpha-Epsilon’s-official colors are-royal-purple-and-old-gold.-But-print-and-web--applications-can-produce-many-versions-of-these-colors.-Therefore,-the-communications-department-follows-a-PANTONE®-color-chart-for-the-most-accurate-representation-of-these-colors.-Royal-purple-is-represented-with-PMS-273,-and-old-gold-is-represented-with-PMS-871,-which-is-a-metallic-ink.--However,-in-lieu-of-metallic-ink,-PMS-117-is-acceptable.-Please-note-PMS-871-and-PMS-117-look--different,-especially-because-PMS-871-is-metallic-based.-PMS-871-is-especially-effective-in-formal-pieces,-such-as-invitations-and--letterhead.-PMS-871-can-also-look-brown-when-not-printed-as-a-metallic-ink.-PMS-117,-on-the-other-hand,-contains-more-of-an-orange-hue.-The-color-chart-to-the-left-shows-the-color’s-makeup.

Not-every-constituent-will-have-access-to-the-PANTONE®-color-system,-which-is-widely-used-by-graphic-artists-and-printers.-In-this-case,-the-closest-match-should-be-assigned-as-royal-purple-and-old-gold.-

Royal PurplePMS 273C:-100- - R:-37M:-100- - G:-23Y:-21- - B:-122K:-14

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Old Gold (metallic ink)PMS 871C:-44- - R:-132-M:-47- -- G:-114Y:-78- - B:-72K:-20

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Old Gold (regular ink)PMS 117C:-23- - R:-206M:-37- - G:-157Y:-100- - B:-0K:-2

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ADDITIONAL COLORSSigma-Alpha-Epsilon-also-uses-a-color palette-for-its-publica-tions-for-greater-flexibility.-These-secondary-colors-can-be-used-for-design-and-special-projects.-The-range-of-color-tones-matches-Sigma-Alpha-Epsilon’s-colors--represented-in-various-heraldic-symbols-used-by-the-Fraternity.-

Like-most-professionals-in-the-communications-industry,-Sigma-Alpha-Epsilon-follows-the--PANTONE®-Matching-System.--The-PMS-is-a-universal-match-ing-system-for-color-management-and-control-over-ink-colors.-PMS-colors-are-assigned-a-numeric-code,-and-they-appear-the-same-no-matter-where-they-are-printed.-Color-management-is-complex-and,-colors-can-vary-between-a-professional-printer,-a-medium-sized-printer-(such-as-FedEx-Office)-and-a-home/office-ink--or-laser-jet-printer.

Because-not-every-constituent-has-access-to-the-PMS,-color-information-based-on-CMYK,-RGB-and-hexadecimal-colors-are-listed-here-as-well.-CMYK-stands-for-a-color-system-defined-by-cyan,-magenta,-yellow-and-black.-Combinations-of-these-colors-form--millions-of-colors,-and-CMYK-is-used-by-print-professionals-and-presses.-RGB-stands-for-red,-green-and-blue,-the-screen-version-for-defining-colors.-Televisions-and-computer-monitors,-for-example,-use-RGB-to-produce-millions-of-colors.-Hexadecimal-colors-are-web-based-colors-defined--specifically-for-the-internet.

PMS 7461C:-98- - R:-0M:-24- - G:-131Y:-1- - B:-190K:-3

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PMS 575C:-57- - R:-82M:-11- - G:-79Y:-85- - B:-43K:-45

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PMS Cool Gray 4CC:-0- - R:-188M:-0- - G:-190Y:-0- - B:-192K:-30

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PMS 716C:-0- - R:-236M:-55-- - G:-122Y:-90- - B:-8K:-0

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PMS 186C:-0- - R:-194M:-91- - G:-60Y:-76- - B:-64K:-6

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PMS PRocess YellowC:-0- - R:-249M:-0- - G:-227Y:-100- - B:-0K:-0

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Figure 1

WORDMARKThe-wordmark for-the-Fraternity-is-composed-of-a-simple-element,-the-words-“Sigma-Alpha-Epsilon”-in-a-predetermined-typeface-and-color-(Figure-1).---“Sigma-Alpha-Epsilon”-must-always-appear-in-the-serif-typeface-Trajan®,-which-maintains-the-strong-heritage-and-strength-of-the-organization.-This-main--wordmark-is-acceptable-for-generic-references-to-Sigma-Alpha-Epsilon-without-regard-to-a-specific-entity.---As-explained-on-the-previous-pages,-each-of-those-entities--maintains-its-own-identity.-

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BRAND IDENTITIESSigma-Alpha-Epsilon-is-the--overarching,-or-umbrella,-brand for-the-entire-organization.-The-name-by-itself-symbolizes-the--Fraternity,-the-Foundation-and-Financial-&-Housing-Corporation.-But-each-entity-maintains-a--separate-brand-identity,-which-is-represented-here-(Figures-2-4).

A-brand identity-is-the-outward-expression-of-a-brand,-including-its-name,-trademark,--communications-and-visual-appearance.-When-referring-to-a-specific-organization,-the-brand-for-that-entity-should-be-used-in-conjunction-with-all--communications-materials.-If-the-reference-is-not-specific-to-entity,-which-should-happen-only-on-rare-occasion,-it-is-acceptable-to-use-the-wordmark,-as-explained-on-the-previous-page-(Figure-1).

Figure 2

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BRAND PORTFOLIOEach-entity-also-maintains-a-brand portfolio,-or-a-set-of-identities,-that-are-related-to-the-main-identity.-These-family-members-are-officially-recognized-programs-supported-by-the-Fraternity-Service-Center.-While-their-venues-and-themes-may-change-each-year,-the-brand-identity-will-stay-the-same.-Any-reference-to-these-events-though-a-visual-means-should-only-use-the-brand-logos-represented-here.-They-are-categorized-based-on-the-entity-in-which-they-fall.

Members-of-the-Fraternity brand portfolio-include-the-Gentlemen’s-Circle,-the-colony-brand-and--The-Inner-Circle-(Figures-5-7).-Their-brand-identities-should-only-be-used-in-conjunction-with-their-respective-events.

Members-of-the-Foundation brand portfolio include-the--the-SAE-Annual-Loyalty-Fund,--the-True-Gentleman-Day-of--Service,--the-John-O.-Moseley-Leadership-School,-the-True--Gentleman-Initiative-and-We-Stand-Together-(Figures-8-12).--All-materials-related-to-the-normal-Foundation-operations-and-the-annual-fund-should-employ-the-use-of-the-Foundation’s-main-brand-identity.-All-materials-related-to-the-capital-campaign-should-employ-the-use-of-the-Campaign-for-Sigma-Alpha--Epsilon-identity.

SAE-Financial-&-Housing--Corporation-does-not-have-a-brand-portfolio-at-this-time.

Figure 5

Figure 8

Figure 10

Figure 9

Figure 11

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Figure 6 Figure 7

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E INNE

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ANATOMY OF THE FRATERNITY BRANDThe-brand-identity-for-the--Fraternity-is-composed-of-the--following-elements:-wordmark,-logomark and-tagline (Figure-13).-These-elements-together-form-the-brand-identity-as-a-cohesive-unit.-But-in-certain-situations,-each--element-can-be-extracted-as-a--stand-alone-image.

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Figure 13

wordmarklogomark

tagline

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FRATERNITY IDENTITY

LOGOMARKThe-official-Sigma-Alpha-Epsilon-Fraternity logomark (Figure-14)-includes-the-wordmark-and-the-two-color-logo.-This-logomark-should-be-used-in-all-official-media-and-for-formal-settings-applying-to-the-Sigma-Alpha-Epsilon--Fraternity.-It-may-appear-in-color-or-in-black-and-white-(Figure-15).

TAGLINESigma-Alpha-Epsilon’s-tagline “BE-TRUE.”-calls-upon-the-Fraternity’s-creed,-“The-True-Gentleman,”-without-explicitly-stating-its-title-(Figure-16).-The-play-on-words-is-what-strengthens-the-brand.-“BE-TRUE.”-is-the-call-to-action,-urging-members-to-be-true-to-whatever-their-cause-may-be.-The-tagline-should-always-appear-with-the-logomark,-thereby-creating-the-entire-brand-identity.-It-provides-a-consistent-look-and-message-to-constituents.

The-tagline-always-appears-in-the-typeface-known-as-Trade-Gothic-Std-Bold.-It-may-appear-in-gold-(PMS-871)-or-black-(Figure-17)-but-never-in-a-combination-of-colors.-Only-the-communications--department-reserves-the-right-to-alter-the-colors-in-the-tagline-as-marketing-materials-dictate.

Figure 14

Figure 15

Figure 16

Figure 17

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LOGOThe-official-logo of-the-Sigma-Alpha-Epsilon-Fraternity-is-the-symbol-of-the-black-shield-and-the-rising-sun,-images-which-invoke-a-special-meaning-for-members.-The-logo-(Figure-18)-is-a-variation-of-part-of-the-coat-of-arms.-This-logo-can-be-used-as-a-stand-alone-element-when-referring-to-the-Sigma-Alpha-Epsilon-Fraternity.-The-logo-should-invoke-the-same-brand-identity-as-the-logomark.-It-may-appear-in-color-or-in-black-and-white-(Figure-19).

GREEK LOGOMARK Often-times,-media-only-permit-the-Greek-letter-version-of-the--official-brand.-And-while-most-constituents-simply-print-the-“SAE”-in-a-Symbol-typeface-(ΣΑΕ),-the-communications-department-has-created-the--Greek logomark.--

When-the-media-calls-for-a--shorter-version-of-the-brand,-the-use-of-this-logomark-(Figure-20)--is-acceptable.-Most-times,-the-mark-appears-on-chapter-shirts,--sports-related-media-and--pledging-materials.-This--logomark-may-appear-in-black--or-gold-(Figure-21).-

Figure 18 Figure 19

Figure 20

Figure 21

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MASCOTSThe-brand-identities-are-used-as-the-main-visual-elements-for-Sigma-Alpha-Epsilon.-However,-the-communications-department-recognizes-the-historic-use-of-other-emblems-and-symbols-associated-with-the-Fraternity,-not-the-brand-identity.-We-have-recreated-the-classic-images-with-a-modern-look.--While-the-use-of-these-mascots-is-acceptable-for-certain-media,-they-should-not-be-combined-in-any-way-with-the-brand-identities.-Instead,-the-mascots-should-stand-on-their-own.-Any-version-of-the-mascots-that-is-not-illustrated-here-should-be-considered-retired-and-is-unacceptable-for-use.

The-mascots include-the-lion,-the-phoenix,-Minerva-and--Brother-Hero-(Figures-22-25).

EMBLEMSIn-addition-to-the-brand-identities-and-the-mascots,-a-number-of-emblems derived-from-our--heraldry-are-acceptable-for-use.-Again,-they-should-not-be--combined-with-the-brand-identity.-Instead,-they-should-be-displayed-on-their-own.-Any-version-of-the-emblems-that-is-not-illustrated-here-should-be-considered-retired-and-is-unacceptable-for-use.

The-emblems-include-the--coat-of-arms-and-the-shield,-or-escutcheon-(Figures-26-27).

Figure 22

Figure 24

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Figure 25

Figure 26 Figure 27

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FOUNDATION IDENTITY

LOGOMARKThe-official-Sigma-Alpha-Epsilon-Foundation logomark-(Figure-28)-includes-the-wordmark-and-the-Levere-Memorial-Temple-logo.-This-logomark-should-be-used-in-all-official-media-and-for-formal-settings-applying-to-the-Sigma-Alpha-Epsilon-Foundation.-It-may-appear-in-color-or-in-black-(Figure-29).

LOGOThe-official-logo of-the-Sigma-Alpha-Epsilon-Foundation-is-the-line-art-of-the-Levere-Memorial-Temple,-which-has-long-been-the-traditional-symbol-of-the-Foundation.-This-logo-(Figure-30)-element-when-referring-to-the-Sigma-Alpha-Epsilon-Foundation.-The-logo-should-invoke-the-same-brand-identity-as-the-logomark.-It-may-appear-in-black-or-purple-(PMS-273)-(Figure-31).

Figure 31

Figure 28

Figure 29

Figure 30

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FINANCIAL & HOUSINGCORPORATION IDENTITY

LOGOMARKThe-official-SAE-Financial & Housing Corporation logomark-(Figure-32)-includes-the-wordmark-and-the-two-color-logo.-This-logomark-should-be-used-in-all-official-media-and-for-formal-settings-applying-to-Sigma-Alpha-Epsilon-Services.-It-may-appear-in-color-or-in-black-and-white-(Figure-33).

LOGOThe-official-logo of-SAE-Financial-&-Housing-Corporation-is-the-fleur-de-lis,-an-emblem-with-great-meaning-to-the-organization-and-one-that-embodies-the-purpose-of-the-entity.-This-logo-(Figure-34)-can-be-used-as-a-stand-alone-element-when-referring-to-the-Financial-&-Housing-Corporation.-The-logo-should-invoke-the-same-brand-identity-as-the-logomark.-It-may-appear-in-color-or-in-black-and-white-(Figure-35).

Figure 33

Figure 32

Figure 34

Figure 35

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SEALSSigma-Alpha-Epsilon-uses-two-seals in-conjunction-with-some-of-its-communications-materials.-They-are-the-great-seal-of-the--Fraternity-(Figure-36)-and-the-Leadership-School-seal-(Figure-37).-These-seals-serve-a-specific-purpose,-mostly-denoting-offi-cial-stamps-of-approval-for-items-such-as-membership-certificates-and-Leadership-School-diplomas.-However,-their-use-is-no-longer-public,-and-the-seals-are-not-avail-able-to-constituents.-Any-requests-for-our-seals-must-be--processed-through-the-communi-cations-department.-See-page-25-for-contact-information.

ADDITIONAL IMAGESThe-communications-department-maintains-a-complete-library-of-images-besides-the-one-listed-in-this-guide.-Their-use,-however,-is-controlled-depending-on-the-audience.-Certain-images-not-described-in-this-guide-are--available-for-download-under-the-“Image-Library”-at-www.sae.net.-For-more-information,-see-the-contact-information-on-page-25.

Figure 36

Figure 37

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REVERSE IMAGESWhile-most-of-our-brand-identities-have-been-developed-for-applications-appearing-on-a-white-background,-not-every-medium-will-use-such-a-background.-In-cases-where-the-brand-identity-must-appear-on-a-colored-background,-reverse images are-available-(Figures-38-41).-Be-aware,-different--backgrounds-will-produce-different-results,-which-may-compromise-the-colors-in-the-brand-identity,-so-use-your-best-judgment-when-selecting-a-background-color.-There-should-be-sufficient-contrast-between-the-background-and-the-image.

Figure 38

Figure 39

Figure 40

Figure 41

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REVERSE IMAGES

Figure 42

Figure 44

Figure 45

Figure 46

Figure 43

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RETIRED IMAGESThrough-the-years,-Sigma-Alpha-Epsilon-has-employed-the-use-of-dozens-of-different-images.-And-while-many-members-still-prefer-to-use-them,-the-communications-department-no-longer-recognizes-them-as-official-graphics-of-Sigma-Alpha-Epsilon.-Most-of-them-do-not-meet-today’s-visual-standards-for-either-print-or-web-applications.-Furthermore,-they-do-not-have-a-consistent-feel-with-the-current-brand-identity.

The-graphics-listed-here-are--considered-retired and-should-not-be-used-for-any-communication-materials-—-print-or-otherwise.-This-list-is-not-comprehensive,-but-these-are-the-most-common-images-that-continue-to-surface.-Again,-they-should-not-be-used.

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INCORRECT BRAND USAGE

INCORRECT COLORSOnly-the-colors-listed-on-the-previous-pages-may-be-used-in-conjunction-with-the-brand-identities.-Constituents-are-not-allowed-to-substitute-colors,-which-affects-how-the-brand-looks.-Therefore,-it-distracts-from-the-brand’s-original-identity-and-breaks-consistency.-The-official-colors-in-our-palette-have-been-defined-by-the-communications-department.

INCORRECT DISTORTIONSThe-samples-at-the-left-show--distorted-versions-of-the-brand-identity,-which-are-not-acceptable.-The-brand-cannot-be-stretched--disproportionately-either--horizonally-or-vertically.-To--ensure-you-are-resizing-the-image-correctly,-consult-the-help-menu-for-resizing-images-for-the--program-you-are-using.

INCORRECT BACKGROUNDSThe-color-version-of-the-brand-should-not-be-placed-on-dark-or-gradated-backgrounds.-In--addition,-the-brand-should-not-appear-on-any-background-that-contrasts-with-the-color-scheme-greatly.-Preferably,-the-brand-should-appear-only-on-white-in-color-or-only-on-black-or-dark-backgrounds-using-the-reverse-image.

INCORRECT COMBINATIONSThe-brand-identities-should-not-be-mixed-with-other-images,-such-as-the-coat-of-arms-or-the-mascots.-It-is-acceptable-to-use-the-wordmark-with-non-brand-images,-however.-

UNACCEPTABL

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UNACCEPTABL

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UNACCEPTABL

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TYPOGRAPHY FOR PRINTThe-correct-use-of-typography,-or-fonts,-increases-the-effectiveness-of-consistent,-clean-publications-from-Sigma-Alpha-Epsilon.-While-the-organization-does-not-dictate-font-usage-for-all-constituents,-such-as-chapters-and-alumni-associations,-we-encourage-our-groups-to-mimic-our-typography.

Serif fonts include-small-tails-and-feet-on-the-endpoints-of-letters.-They-are-typically-more-classic.-Sans-serif fonts-do-not-use-tails-or-feet.-They-are-typically-more-modern.-Using-both-types-of-fonts-allows-for-excellent-design--contrast.-

Not-every-constituent-has-access-to-the-fonts-used-by-Sigma-Alpha-Epsilon.-Where-noted,--substitutions-are-acceptable,-although-every-effort-should-be-made-to-follow-our-official-font-family-usage-outlined-in-this-guide.

Our-wordmark “Sigma-Alpha-Epsilon”-always-appears-in-Trajan,-which-is-a-serif-font.-The-digital-versions-of-the-wordmark-must-be-used,-which-can-be-found-online-at-www.sae.net.

Our-headline font-is-Trade-Gothic,-which-has-a-number-of-typefaces-in-its-family,-such-as-Trade-Gothic-Regular-and-Trade-Gothic-Bold.-This-font-serves-as-our-official-sans-serif-font.-If-Trade-Gothic-is-unavailable,-Arial-or-a-member-of-the-Arial-family-is-acceptable-for-use.

This is the Trade Gothic Std Bold font for headlines.

YOU CAN ALSO CAPITALIZE TRADE GOTHIC STD BOLD.

Wordmark font:Trajan

Headline font:Trade Gothic Std Bold

Headline substitute font:Arial

This is what the Arial font looks like.

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Our body copy font-is-Minion-Pro.-Any-text-not-appearing-in-a-brand-identity-should-appear-in-Minion-Pro.-Official-documentation-from-the-Fraternity-Service-Center,-such-as-letters,-statements-and-general-documents,-employ-Minion-Pro.-

If-Minion-Pro-is-not-available,-a-Times-New-Roman-or-a-member-of-the-Times-font-family-is-acceptable-for-use.-

Body-copy-should-appear-in-this-Minion-Pro-font.

You can apply the italic version of Minion Pro, when necessary.

You can apply the bold version of Minion Pro, when necessary.

You can apply both the italics and bold version of this font, when necessary.

Body copy font:Minion Pro

Body copy can also appear in this Times New Roman font.

This is the italicized version of the Times New Roman font.

Body copy substitution font:Times New Roman

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TYPOGRAPHY FOR WEBSITESFonts that-are-used-for-websites,-such-as-those-maintained-by-chapters-and-alumni-associations,-should-adhere-to-our-visual--standards-for-typography.-While-the-communications-department-is-neither-responsible-for-the-maintenance-for-individual--websites-nor-for-the-content-found-on-them,-a-font-usage-is--recommended-for-consistency-with-the-brand-identity.-

Both-Arial-and-its-font-family-and-Times-New-Roman-and-its-font-family-are-universally-recognized-by-computer-operating-systems-and-are,-therefore,-appropriate-for-use-on-Sigma-Alpha-Epsilon--websites.-Members-of-the-Arial-font-family-typically-are-used-for-headlines-and-menu-items.-The-regular-version-of-Arial-may-also-be-used-for-body-copy-because-it-is-easy-to-read.-Members-of-the-Times-New-Roman-family--typically-are-used-for-body-copy.-With-either-font,-however,-specific-use-is-not-mandated.--

Arial regularArial boldArial italicArial bold italicARIAL ALL CAPS BOLD

Times New Roman regularTimes New Roman boldTimes New Roman italicTimes New Roman bold italicTIMES NEW ROMAN ALL CAPS

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FRATERNITY STATIONERYWhile-the-Fraternity-Service-Center-uses-its-particular-office-stationery,-such-as-letterhead,-envelopes-and-business-cards,-the-communications-department-does-not-mandate-the-specific-use-of-these-items-for-constituents.--Members,-both-collegiate-and-alumni,-are-permitted-to-create-their-own-stationery-as-long-as-they-use-the-brand-identity--correctly.-For-all-uses,-the--regulations-for-the-Fraternity-brand-identity-should-be-used.-The-Foundation-and-Services-identities-are-preserved-for-the-Fraternity-Service-Center.

A-number-of-vendors-specialize-in-stationery-and-other-print-items.-Members-are-responsible-for--identifying-their-own-supplier-for-the-aforementioned-items.-Again,-this-guide-simply-provides-the-regulations-for-how-our-graphics-should-appear.

OTHER MEDIASigma-Alpha-Epsilon-respects-the-right-for-members-to-create-and-purchase-merchandise-not--provided-by-the-Fraternity-Service-Center.-However,-the-use-of-our-brand-identities-and-other-graphics-should-adhere-to-the-standards-in-this-guide.-Additionally,-Sigma-Alpha-Epsilon-is-not-responsible-for-the-items-created-by-its--chapters,-colonies,-alumni--associations-and-alumni.-Any-use--of-our-name-and-identities-in-an-inappropriate-manner-may-be-grounds-for-litigation.-If-you-have-questions,-use-the-contact-information-listed-on-page-25.

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ELECTRONIC FILES AND PRINT-READY ARTWORKAll-of-Sigma-Alpha-Epsilon’s-brands-can-be-found-online-at-www.sae.net-under-the-“Image-Library”-section.-In-addition,--specific-formats-and-higher-resolution-files-can-be-requested-from-the-Fraternity-Service-Center-at--(800)-233-1856.

EPS FilesEPS,-or-Encapsulated-PostScript,-files-are-the-most-useful-and-sharp-files-for-publication.-Most-printers-and-screenprinters-require-EPS-files-to-ensure-excellent-quality-and-reproduction.-In-addition,-EPS-files-can-be-resized-without-compromising-the-image.--However,-EPS-files-do-not-work-well-with-web-or-document--applications,-such-as-Microsoft-Word.-EPS-files-may-be-scaled-to-any-size.

TIFF FilesTIFF,-or-Tagged-Information-File-Format,-files-are-high-resolution-images-that-are-also-created-for-print.-Their-large-size-ensures-accurate-reproduction-and-optimal-printing.-While-they-can-be-decreased-in-size,-they-cannot-be-increased-beyond-the-original-dimensions-of-the-document.-TIFF-files-will-display-differently-on-a-computer-screen-because-the-color-codes-are-configured-for-print,-not-screen,-resolution.

GIF FilesGIF,-or-Graphics-Interchange-Format,-files-are-the-lowest-quality-files,-which-only-appear-well-for-web-based-communications.-Changing-the-resolution-or-size-of-GIF-files-will-result-in-a-noticeable-change-to-pixelation.-GIF-files-are-

most-commonly-used-for-internet-and-computer-screen-display.

JPEG FilesJPEG,-or-Joint-Photographic-Experts-Group,-files-are-the-most-widely-used-and-versatile-format-for-graphics.-JPEGs-are-used-for-both-web--and-document-based-applications.-While-they-can-be-created-with-a-high-resolution,-they-cannot-be-resized-well.-For-most-applications,-JPEGs-are-the-best-file-format.-JPEGs-are-the-most-useful-format-to-use-for-documents,--such-as-those-appearing-in-Microsoft-applications.

PDF FilesPDF,-or-Portable-Document-Format,-files-can-be-used-to-share-documents-without-allowing-the-viewer-to-alter-its-appear-ance.-They-are-most-useful-when-the-recipient-is-allowed-to-print-or-read-information-but-not-to-change-it.-PDFs-are-viewed-with-Adobe-Acrobat®--and-are-can-be-used-by-either-Windows-users-or-by-Macintosh-users.

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FOR MORE INFORMATIONThe-communications department at-the-Fraternity-Service-Center-controls-the-brand-identities-of-the-organization-and-the-use-of-Sigma-Alpha-Epsilon’s-insignia.-In-addition,-the-department-maintains-the--various-file-formats-for-all-images,-graphics,-photos-and-brands-and-makes-final-decisions-on-their--correct-usage.

The-department-also-handles-requests-for-special-artwork,--high-resolution-files-and-approval-forms-for-the-use-of-the-Sigma-Alpha-Epsilon-name.

Should-you-have-a-question-or-need-that-is-not-addressed-in-this-guide,-you-can-contact-a--representative-of-the-communications-department-by-contacting-the--Fraternity-Service-Center-at--(800)-233-1856-during-normal-business-hours.

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