Spain

¡Bienvenidos a España!Welcome to Spain!

Melissa Lim

Alexis Warren

James CoreyPat

Hollern

MIT310

¡Bienvenidos a España!Welcome to Spain!

Discover more…

¡Bienvenidos a España!Welcome to Spain!Border Countries:

Population:

Age Structure:

Population Growth Rate:

Andorra, France, Gibraltar, Portugal, Morocco

40,448,191

0-14 years: 14.4%15-64 years: 67.8%65 years & over: 17.8%

0.116%

¡Bienvenidos a España!Welcome to Spain!Spaniards

94% Roman Catholic6% Other

74% Castilian Spanish (official)17% Catalan7% Galician2% Basque

Age 15 & over can read & writeTotal population: 97.9%Male: 98.7%Female: 97.2%

Nationality:

Religions:

Languages:

Literacy:

¡Bienvenidos a España!Welcome to Spain!Culture!

• Music & dance• Bullfights• Food• Guitar• Flamenco

¡Bienvenidos a España!Welcome to Spain!

DiegoVelasquez

El Greco

Salvador

Dali

Francisco

Goya

PabloPicasso

More Culture! – Art!

¡Bienvenidos a España!Welcome to Spain!•

Gothic

cathedrals

castles

Prehistoric

monuments in Menorca

Roman ruins of Merida

Roman ruins of Tarragona

Gaudi’ssculptures

& More Culture -- Architecture!

Sagrada Familia: Barcelona• Most popular attraction in city• Construction on church started in 1882• Design taken over by Gaudi (died in 1928)• Plan for 18 towers to hold 13,000 people• Construction to last until 2041

¡Bienvenidos a España!Welcome to Spain!

Tourist Attractions

¡Bienvenidos a España!Welcome to Spain!

Tourist Attractions

Parque del Retiro: Madrid

•Built in 1632 for the royal family as a retreat

•Situated in the center of city

•Location of Crystal Palace, built in 1884

•Includes only public statue in Europe dedicated to Satan, El Angel Caido

Banco Popular Espanol, S.A.

• Financial Services Industry

• Founded in 1926

• Headquartered in Madrid, Spain

• Publicly traded company

• Provides banking and insurance services

Banco Popular Espanol, S.A.

• Third largest banking group in Spain

• Reported 2.764 billion euros in revenue in 2005

• Employs 13,800 workers

Banco Popular Espanol, S.A.

• Angel Ron – Chairman of the board

• Francisco Fernandez Dopico – CEO

• Website: http://www.bancopopular.es/

Banco Popular Espanol, S.A.

• One national retail bank:Banco Popular

• 1 mortgage lending bank: Banco Popular Hipotecario

• A network of more than 2,200 branches and 3,327 ATMs.

Banco Popular Espanol, S.A.

• 5 regional retail banks:– Banco de Andalucia– Banco de Castilla– Banco de Credito Balear– Banco de Vasconia– Banco de Galicia

Banco Popular Espanol, S.A.

• The financial group has opted for the IBM eServer zSeries and IBM eServer pSeries servers, as well as disk storage technology and robotics. – The application of these technologies will allow the

group to mitigate the impact of operational risks.

• Uses hardware and software to improve efficiency, reduce costs, and gain flexibility to meet the demands of clients.

Banco Popular Espanol, S.A.

Banco Popular Espanol, S.A.

• Software helps them:– Develop and manage application processes – Obtain a return on investment with existing

applications – Increase staff productivity

Banco Popular Espanol, S.A.

• Banco Popular, one of the leading banks in Spain, uses its information technology, as well as its 75 years of experience, to provide satisfactory financial services to its customers

NH HotelesCorporate

Presentation• Ranks 3rd in European ranking for business hotels

• 343 hotels with 50,518 rooms

• 22 Countries in Europe, America, & Africa

•Currently 20 projects for new hotels under construction

• Will add almost 4,000 new rooms

• Carefully thought out decoration

• Intended to please all tastes, uniform, & making guests feel

comfortable

• Most advanced technologies

• Designed to facilitate guest’s communication, work, & leisure

Quality, Quality, Quality!

Worldwide Recognition!

NH HotelesCorporate

Presentation• First-rate cuisine

• Prestigious restauranteur Ferran Andrià now associated

• Creator of El Bulli restaurant

• New concepts – “nhube”

• Combines food, leisure, & rest

• Listed in Spanish Stock Exchange

• Quoted in OTC market of NYSE

• Member of Ibex 35

Market Shares

Restaurants

NH HotelesHuman

Resources

NH HotelesEye for Detail• Known for motto “Eye for detail”

• Customers appreciate the difference in products & services

• Just-squeezed orange juice in buffet breakfast

• Choice of different size & shape pillows

• Complementary toiletry kit

• Perception of value for money

• Increase guest satisfaction

NH HotelesEye for Detail• NH World

• Reward support of customers, shareholders, & investors

•NH Hotels Short Story Award

• Provide guests with exclusive choice of bedtime reading

•Commitment with art world

•Compromise with sports

NH HotelesEye for Detail•Interactive services

• Pay-per-view movies, video games, internet

•NH Hoteles wears Adolfo Dominguez designs

•Restaurant services with Ferran Andria

•Own brand “Agua de la Tierra” in toiletry kits

• Based in Spain & Mediterranean sea; healthy life &

organic products

•Women Style rooms

• Specifically reserved rooms for ladies

• Specially designed accessories for women

• “Woman Style Agua de la Tierra”

NH HotelesKey Figures

NH HotelesConclusion

• Successful ownership, operation, &

management of hotels in different countries

• Growing innovation growing success

• Top quality fast food

• Strong focus on customer – “Eye for detail”

• More use of IT services to enhance customer

service & customer satisfaction

Background Information• Telefonica was established and incorporated on April 19,

1924• The second largest corporation in Spain• It is a leading public company in the global

telecommunications market • Present in 23 countries with more than 218 million

customers accesses (cell phone access, land line access, broadband access etc…)

• Telefonica is broken down into three geographic regions– Spain– Europe– Latin America

Telefonica

Telefonica Products/Services in Spain

• Telefonica offers three main products/services in Spain– Offers broadband –Mobile/Wireless connections – Landline connections.

Telefonica

Information Technology

• SAR. System for On-line Complaints and Breakdowns

• SIRIO. Integrated Complaints and Operation Information System

• SGIR. Incidence and Complaint Management System

• GRIM. Complaint and Incidence Management System

Telefonica

Management Structure Telefonica

Vision• To enhance the lives of customers and the performance of

businesses by delivering innovating services based on information and communications technology.

• Through the vision, telefonica is able to succeed by providing their customers with great service and products.

Telefonica

•Manages 74 airports in Europe and America and it traffics 241 million passengers per year.

• One of the top 50 Spanish companies and among the world’s leading air transport

companies.

•Makes annual investments of €1,822 million.

Aena

INSTRUMENTAL APPROACH & LANDING SYSTEMS: improves performances

and security in every meteorological condition.

Two separate systems make up the complete product, The 421 Locator and Descent Path 422

ILS - Instrument Landing System

Aena

NAVAIDS: used for routing & locating.

Compact – facilitates use of digital circuits Transmitters & monitors controlled by

microprocessors

• CVOR (conventional very high frequency omni-directional radio range

• DME (distance measuring equipment)• DVOR (doppler very high frequency omni

directional radio range)  • NDB (non-directional beacon)  

Aena

REMOTE MAINTENANCE AND CONTROL SYSTEMS: for monitoring, maintaining & configurating navaids and

their support systems.

Based in a standard telecommunications infrastructure

Uses a graphic common interface based in MS Windows

RMMC - (remote control and maintenance system)

Aena

Strengths• Banco Popular - With more than 75 years of

experience, 5 regional banks, and 1 national bank, they have gained the trust of and built relationships with their customers

• NH Hoteles – With the ability to build 20 new hotels and add 4,000 new rooms, they have the ability to increase their revenues and become more powerful in their industry

Strengths• Telefonica – As the leading public company in the

global telecommunications market and the second largest corporation in Spain, they have the ability to dominate their industry and set precedents.

• Aena – Their leading technology in the airline industry makes them one of the most trusted airlines in Spain.

Weaknesses• Banco Popular – While they are rated the best

private bank in Spain, they are only the third largest banking group in the country, with only five regional retail banks. Greater success may come with growth.

• NH Hoteles – Tremendous expansion may take away from the quality they are known for.

Similarities• These companies are similar because they all use

information technology to improve their performance, as well as increase customer satisfaction.

• All four of these companies are positioned toward the top of the overall rankings for their specific industry.

Differences• Each of these four companies provide a different

type of service, and use different types of information technology to do so.

• Each company is a different size and has different amounts of money to use for information technology, which diversifies their management and customer service.

Conclusion• Each of the four companies uses information

technology to support the many facets of their business activities.

• This allows these companies to thrive and remain competitive in their specific industries.

Adios