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www.digitas.com sg.linkedin.com/in/sdsea
About Us
We Integrate Creativity with Intelligence
Solutions | Digitas is Asia-Pacific’s most-awarded marketing services agency, known for the power of our integrated ideas, and the real business results we deliver.
Our mission to invent programs that move people in new ways.
Over the last 14yrs, Solutions -Digitas have helped Fortune 500 companies launch their brands into challenging markets in India and South East Asia, as well as worked closely with them to meet marketing challenges through innovative marketing solutions.
Part of the global Publicis Groupe (world's third largest communications group), Solutions I Digitas has taken a significant step to enhance its capabilities in digital and interactive marketing, an increasingly-important area of interest for all our clients.
Digitas, a digitally-led, global integrated brand agency with 32 offices in 19 countries. It builds brands for some of the foremost companies in the world by creating ideas with impact.
Digitas was ranked as the #1 digital agency by Advertising Age in 2009
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Our Strategic View
We use technology and data analytics to gain insights about the behavior of customers and
prospects. This helps create focused programs that help improve and build profitable relationships
for brands.
Data Analytics Insights
Infinite Segments
+ Enhanced Customer
Value
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Brands We Work With
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Locations
We can really market your brand Globally.
31 Offices
16 Countries
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Closer Look at APAC
1500+ Employees
10 Countries
18 Cities
Tokyo
Singapore
Shanghai
Hong Kong Shenzhen
Beijing
Vietnam
Philippines
Indonesia
Malaysia Thailand
India
Sydney
SE Asia: Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam Greater China: Shanghai, Beijing, ShenZhen, Hong Kong Japan: Tokyo Australia: Sydney India: New Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Kolkata
www.digitas.com sg.linkedin.com/in/sdsea
Our Team
Inspiring Innovation, Creativity and Results.
With a team of over 160+ creative and technical professionals, We work in all channel ignite
emotional bonds between people and brands.
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Our Senior Management Team
Kanika Mathur President – APAC
Gaurav Pathak Sr. VP – APAC
Rakesh Bhandari VP – SEA
Partho Sinha Creative Director
Shailesh Nigam Sr. VP – Strategy & Analytics
Manish Bhan Manager, CS & BD – SEA
Khalid Raheel GM - Indonesia
Rachna Singh GM - Philippines
Ghanapathy Sr. GM - Malaysia
Stephan Beringer CEO, Digitas Int.
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Recent Industry Recognition
Over the past 5 years, we have become Asia-Pacific’s Most-awarded Marketing Services agency for
developing ideas & programs that have bred great business results.
Best Brand Building Campaign, Gold 2012 Smartphone and Web Application
Best Digital Promotion Campaign, Gold 2012 Tablets, Samsung Galaxy Note
Best Product Launch 2012 Direct Marketing
Best Microsite, Gold 2012 Website Development
Most effective use of Direct Marketing 2012 Direct Marketing
Digitas – Agency of the year 2012 Agency Honors
Award Year Category
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Our Services
Creative Strategy, Concept, Design,
Implementation & Production
Campaign Development online/offline
Brand Content
EDM. News Letters, Brochures, DM’s.
Corporate Literatures/ Packaging
Video/Viral Ad
Outdoor Advertising
Market Communica -tion
360 Degree Advertising
Digital Strategy, Planning,
Development & Implementation
Social Media Campaigns
Website Development
Mobile/Web Applications
Integrated E-commerce
Ad’s in Applications, Fan Pages
Banner Ad’s
Digital Activity Analysis
Data Manage-ment/CRM
Events & Promotions
Events Design & Set-up
Digital Innovation Integration
Conference Seminars
Sales Promotion
Product Launches
Trade Shows Consumer Experience
Channel Marketing
Channel Strategy & Development
Channel Relationship Programs
Lead Generation & Loyalty Programs
Gifts Fulfillment
Retail Store – Concept, Design and Production
Retail Merchandising – Design & Production
Retail Audits/ Shoppers Marketing
Experential Marketing
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Representation in Social Media
Brand
People
Applications
Games Development/
Contests
Page Design and
Management
Connecting
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Our Works
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Creative
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Campaign – Journey with Bold – First Launch
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Campaign – Journey with Bold – First Launch
Campaign Landing Page
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Campaign – Express Yourself
Communicate each phone is an experience by itself- relates to individuals’ need & want
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Campaign – Windows 7 – 1st Anniversary
Objectives: Showcase that Windows 7 has successfully completed a year since launch with over 175 million copies sold globally. Our Approach • To achieve this, we used 100% Genuine
Template & Informed consumer in a very positive human way about the benefits of using Genuine Windows 7.
• The 100% headline rests on the screen, against a vibrant windows color background
• Message – 100% Genuine
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Campaign – Microsoft “my first office”
Marketing issue: • Activate partners who had not purchased
Microsoft Office 2007 for past 14 months.
Activation idea : • Celebrate the first purchase as the first
step they have taken by celebrating their birthday at the partner premises
Awarded The Globes in 2008 - Gold in the category
“Best Trade Marketing” at the MAA Worldwide Awards
(Marketing Advertising Agencies Award).
Website EDM
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Campaign – Microsoft “my first office”
Cake Box & Carry Bag Pen Drive Certificate of Appreciation
*436 new partners activated , Incremental sales of 2166 units. Increase of 83% in number of breadth
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Print Advertising – HP Printers
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Online Campaign – What do you have to say?
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Direct Mailer – X-Ray (For HP Partners)
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Direct Mailer – X-Ray (For HP Partners)
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Direct Mailer – Pizza Slice
Pizza DM – sent to Cisco Partners during Lunch time.
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Market Communication – HP Cartridges
Result:
Increase in sales of 1.5%.
Sold over 700 HP Toners
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Outdoor Branding – Demand Generation
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Outdoor Campaign
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Elevator Branding
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Digital Marketing
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Digital Services
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Website & Mobile Application - Tabbing Objective: Samsung wanted to launch its first tablet smartphone - the Samsung Galaxy Tab. Our Approach:
The first phase of the campaign 'DISCOVER TABBING'
used Bought Media to introduce the target group to the
concept of “Tabbing”. Buzz was created around the
concept through intriguing, conceptual banners leading up
to an innovative micro site.
Result:
• Campaign delivered 813 million impressions • Over 2.7 million visits on the microsite & WAP site • Over 26,000 leads generated for product demos and
purchase • 'Online' was primary source of information amongst
the purchasers of Galaxy Tab at 37%
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Web & Samrt-phone App – Samsung Hip Apps The interactive video campaign created by Digitas for Samsung ‘Hip Apps’ received an overwhelming response at the Android Application marketplace which has always remained dull and boring. The website achieved 8,000,000 visits, an increase of 147% visits.
http://www.samsung.com/in/hipapps/
www.digitas.com sg.linkedin.com/in/sdsea
Facebook Game – Number Grabber Objective: • Promote toll free number of HP’s Tele-Order
Service • Increase sales via Tele-Order Our Approach: • Designed a Facebook Application to engage
audience • Players had to make the sequence of the toll free
number by grabbing droplets falling at high speed • Promoted via banner ad’s on various websites
Result: • Over 85000 likes in 2 weeks • 3500 members played the game in the first
week • 4500 members won various gift vouchers • Traffic on toll free number increased by 25%
www.digitas.com sg.linkedin.com/in/sdsea
Facebook Application – Maggi Virtual Pack User has to submit a picture with story and a virtual Maggi pack will be created as shown in image two.
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Facebook & Mobile Campaign – Take a break Objective: Build excitement and engagement around the KIT KAT chocolate social & mobile media. Media Social & Mobile DIGITAS used the insight that “everybody wants to take a break from the daily grind” and developed a campaign. This campaign served up quick breaks to people whenever they wanted in on social and mobile media by using an animated character to deliver the communication. Results: • Over 1 Lac Fans on Facebook within 90 days • 3.3 Lac calls on the Interactive Voice Response
No.
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Online Banner – ESPN - Star Sports
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Website – Blackberry
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Microsite – Unique Digital Experience
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Channel Marketing
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Engagement – HP HATTRICK http://www.youtube.com/watch?v=tABy6Hl8XTY A Trade marketing initiative aimed at educating channel partners effectively coupled with technology for engagement, auditing and real time reporting. Our Approach Used latest technology for smooth flow of the activity. Developed a Training Manual, Game, Reporting tool on TAB. The entire process will be done via GPRS enabled touch device to ensure standardization of content shared and real time uploading of reports. Coverage: 1000 Stores Results: 100% participation from Partners , Activity Time reduced by 65%, Cost Reduction by 45% Transparency of reports wrto real time reporting
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Increase visibility – Point Based Program
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Channel - Gift Redemption
Issues Execution
Components Implementation
engine ROI
Issue: • MS Indo currently faces the challenge of on time fulfillment on the promotions run in the channels as most of the partners are complaining on not recieving gifts on time. Challenge: 4-6 weeks time is needed to Fulfill from MS that is being executed through agency Test: To have a stong redemption management process & team that can have the gifst being fulfilled in 2 weeks.
•Fulfillment Manager and team is being deployed ( Manager at HO, Team at MS Zone Mangga Dua) •Redemption Helpline •Redemption Counters •Close looping for faster redemption •MIS Management •Gifts Storage & packing •Escalation Management
Reduce the current TAT by 40-50%
Strong adherence of SLA by managing & tracking each stage of delivery – from request to final redemption
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Sales Program - Geo X Final Tier
Issues Program
Components Implementation
engine ROI
Objective: Increasing the number of partner in Non Metro Cities and increase their purchase units Issue: After having focused on Depth Markets (Jak / Subya/ Bandg) MS now is moving focus on breadth Markets (13 cities in Geo X) Test: Deploy FOS in 13 cities
•Geo Ex Channel team responsible for the following : •Map all the potential stores in 13 cities within 1 month •Activated by rolling out channel incentive program •Continuous Engagement - Push Sales by having the Sub Distributor in the program •Invite channel to participate in the event for induction
Activated 1300 partner in 13 cities Over 15000 units per quarter
To launch and communicate effectively to the Final Tiers
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Retail Photo Studio Objective: HP wanted to evaluate revenue opportunities in new consumer segments and increase market share Creative Approach/Solution: Set up ‘HP Photo Café’ in large format stores across Asia , Ex: Tesco Malaysia and NTUC Singapore Activities & Deliverables: • Store design, fabrication & setup • Promotion • Demand Generation Campaign Design • Branding Value to the Client: • Managing Sales Promotion as well as stock and
inventory at store level across stores • Knowledge transfers across markets on
managing RPS stores.
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Retail Merchandising – Stock Keeping Unit
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Retail Merchandising – Stock Keeping Unit
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Retail Merchandising - Danglers
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Retail Merchandising – LED STANDEE
LED Light
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Retail Merchandising – Print Sample Booklet
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Events & Promotions
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Closed Loop Management
Event Framework
Planning & Process Teams Creative & Operations
Event Strategy Teams
• Post Event • Report • Event Analysis • Tele-call to
attend attendees for lead Generation
• Pre Event Planning
• Define Scope of work & Deliverables for the event
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Execution Process
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Partner Event – Virtual Expo
Chat Rooms
Auditorium
Exhibition Hall
Objective: Oracle has solutions which would enable the next generation of telecom / communication services. It faces the challenge of educating the TA i.e. service providers & its partners ( ISV) on how best to take advantage of the Solutions both from the technology and financial viewpoint as The TA is geography spread and the space is constantly evolving. Creative Approach/Solution: Solutions Digitas virtually took the event to the TA who now can at his leisure experience / know what Oracle & its partners have to offer. The platform acts as a strong networking destination and allows Oracle to influence Result: Oracle has managed to get around 18 % of its TA to take part in the Virtual event in the phase 1
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Partner Event – VOICECOMM
Stage Design
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Partner Event – VOICECOMM Setup
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Partner Event – VOICECOMM Direct Mailer
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Partner Event – VOICECOMM Standees/
Promotion Colallats
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Partner Event – Graphic Arts
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Partner Event – Graphic Arts
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Partner Event – Premier
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Partner Event – Premier
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Partner Event – Premier
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Partner Event – Premier • We used SAMSUNG TABS for registration. • The registration data gets updated at the
same time on a microsite.
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Press Conference – Clone Phua Chu Kang
The Brief:
STB wanted to launch Half Price Singapore Surprise campaign in KL, Malaysia To engage media guys during the press launch Spread awareness amongst relevant T.A. about the campaign
The Challenge
Invoke interest in the minds of the media & consumers regarding the launch of HPSS so that it becomes the talk of the town and they get excited to write or learn about it respectively
Create 50 PCK Clones
• Catwalk with the real PCK with masks
• Guess the right PCK contest • Name tag as PCK Brothers • Large boot with media
autographs as a souvenir
Engage Media 2
• Recruit look alike people
• Organize wig, boots, mole, etc
• Train them on the style & behavior like PCK
Our Approach: Clone Phua Chu Kang – The Brand ambassador of HPSS
• In and around Pavilion • Engagement with FM
Cruiser • Instant quiz for consumers
with giveaways like HPSS cookies, key chains, etc.
• Photo session with the real PCK
• Database generation activity at the key malls & Market places like – KLCC, Bukit Bintang, KL Sentral, The Curve, Mid valley, Sg Wang Plaza, etc
Awareness Building 3
569 relevant database of
interested T.A. collected as
leads in 2 dyas
1
Press conference covered by 8 dailies, 3 TV channels, 7
English and 9 vernacular magazines
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Press Conference – Clone Phua Chu Kang
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Press Conference – Clone Phua Chu Kang
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Live Product Demo
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Photo Exhibition – HP Printers
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How can we help your brand?
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Contact Us
Rakesh Bhandari Manish. Bhan Vice President, South-East Asia Email Id: rakesh.bhandari@ap.solutions-intg.com Tel: 91010261
Manager, Client Servicing and Business Development Email Id: manish.bhan@ap.solutions-intg.com Tel: 91205915 sg.linkedin.com/in/manishbhan sg.linkedin.com/in/rakeshbhandari
@bhan1987 @raks_bha
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