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Social Networking – The Ways and Means
Rosey BroderickMay 2011
Introduction
Brief IntroductionWhat is Social MediaWhy Social Media is important for youHow to use social media Conclusion
influence inspire connect
by Rosey Broderick – WebResults.ie
Social Networking – The Ways and Means
• Involved with web for 12 + years• Set up web based business HomeWise.ie (Irelands home and garden
search engine) in 2006 – currently over 120,000 monthly visits• Set up WebResults.ie in 2007 – We work with organisations to build their
profiles and get results from the web
Social Networking and Social Media
Web-based social networking occurs when users sharecontent, interact and develop communities around similar interests.
Social Media is the collection of tools and online spaces available to help individuals, groups, teams and others interact, share information and connect.
Why is social media important?
Over 3 million people are connected and sharing at least one social network
YouTube Video Consumption across social networks
Facebook 46.2 years of video watched a day
MySpace 5.6 years of video watched a day
http://www.webresults.ie/Info-Centre/Social-media
Why are people on social media?To stay up to date with their peersTo connect with like minded peopleTo educate and promote initiativesTo exchange ideasBecome part of a community
How do I use social media
To benefit from social media you have to be social
Social Media GoalsGenerate participation and discussionCreate relationships among students, athletes, coaches &
professional sports people and get them active for youProvide members with “inside” information and product
promotionsDrive membership numbers
http://www.whostalkin.com/
http://www.socialmention.com/
http://blogdigger.com/
Which Media?
2011 in Ireland
77% of all Irish internet users use Facebook (Comscore)
90% of those aged 15 – 24 years use Facebook, and two thirds of those use it every day. (Ipsos MRBI)
Key considerations
Need an email address to set up a pageName your page based on core subject /to reflect
what you are doing. UL SportsDecide on type of presence you want on facebook
group or pageGet a core team of people to contributeBuild community through joining relevant groups
Groups or Pages?Facebook Groups are “for members of groups to connect,
share and even collaborate on a given topic or idea”
Facebook Pages “allow entities to broadcast information to their fans.
What should you use?
Facebook Pages used by brands and large organisations to share information. Eg. College Clubs and Society
Facebook Group used by communities to build an interactive social media space. Share ideas with friends and communicate among the group. Eg. For individual Clubs and Societies.
Facebook Group V Pages
Create an Account
Create a Page
Building your Page
Different features of FacebookAdvertise any events / accomplishmentsPost relevant picturesDiscussion Forum
Start by posting a thoughtful question/comment Post a Video. Reviews (comment on yours or someone else’s page
or business)Wall : Only your fans can write on your wall
Measuring and monitoring Facebook activity
Facebook Insights
Fans Interactions Page Views Demographics
Estimated number of 150,000 users in IrelandNumber is growing worldwide, with 460,000 new accounts
per day on average. Mobile users up 182%Over 70% of all Twitter users are either in College or are
College graduates (source : 2010 – digital surgeons)
Join Twitter
Starting on TwitterJump InChoose an account for your organisationPersonalise your profile with a photoFollow the Top Twitter Users in your category for ideasSearch and see who is talking about your keywordsEngage/talk to peopleFollow people who follow you (at the start)Communicate with your members regularlyPublish Helpful ContentUse Twitter for events. Use hashtags for others to follow
Social Media AppsCreate a suite to manage your accountsUse TweetDeck or HootSuiteOne centralised location which automates your tweets and
social posts.Time efficient
HootSuite
YouTube
YouTube lets you set up a channel dedicated to your organisation.
A medium where people can watch videos about your organisation and interact.
It acts as a great networking tool and is free and easy to set up.http://www.youtube.com/watch?v=F1uwexYeKAg&feature=player_embedded
Stay ahead of the Curve
Once you master the basics, Facebook and Twitter, look to the future
Social Networking is constantly changing Need to be flexible and see opportunityWhere will your audience be in 12 months time?The Geo-location spaceThe rise of mobile.QR codes
Geo Location46% of Irish mobile users browse the internet on smartphonesThe 16-24 age group are spending more time on mobile social
media than ever beforeGeo Location can be used for seeing where your friends are,
checking into places, search for nearby merchants and deals.Use this to raise awareness of your events and whats
happening locally.
FourSquare
Key Social Media Points
Get the basics rightListen & identify the influencersLet fans know that you hear themBe proactive in your approachOnly publish what you know people want to
read
QR codes - barcodes When you scan or read a QR code with your smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser. http
://www.youtube.com/watch?v=8vWVtpCfLX8&feature=player_embedded
ConclusionSocial Media is NOT a fad: It’s a trendTakes timeAn excellent way of interactingNow a vital tool in raising your profileKeep ahead of the curveEnjoy it.
by Rosey Broderick – WebResults.ie
Social Networking – The Ways and Means
http://www.webresults.ie/Info-Centre/Social-mediawww.webresults.ie
Like us on facebook Follow us on twitter : @WebResults_ie
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