Social media workshop for Social Bussinesses at NESST network Romania 2012

Social Media for Positive Social Change

Standby Taskforce

Online Volunteer Community for Live Mapping

join@standbytaskforce.com

Libyacrisismap.net

Prague Mothers

Sicamp.org

Random Hacks of Kindness rhok.org

And you want me to do facebook too?

ListenCreateShareStrategizeBe safe!

LISTEN

1. Better understand the people who matter most. 2. Start conversations with potential new supporters. 3. Answer questions and provide suggestions. 4. Correct misconceptions. 5. Feed your biggest fans.

6. Increase your own professional knowledge.

7. Keep tabs on your critics.

8. Spot programmatic trends earlier. 9. Respond rapidly to flare-ups. 10. Be relevant and timely.

Google AlertsSocialmention.comTwitter

SearchFilter

CREATE

WHAT PEOPLE LIKE TO SHARE?

Invisiblepeople.tv

Audiovisual content (content is the king!)

Be Regular

VideoYoutubeVimeoUniversalsubtitles.orgVimeo Video School

Blogging:Wordpress.com

Creative Commons

Set Your Theme (What is yours?)

Always Offer Action

SHARE

WHY PEOPLE SHARE CONTENT?

People build their identities online, help them and be part of it

Microblogging and Social NetworkingFacebookLinkedInTwitter (tweetdeck.com, hootsuite.com)Google +

NewslettersMailchimp

Own contentOthers content

OSOCIO.ORG

Not audience, but community

Become Media OutletTopic first, brand in background

Turn articles to:

How-to …List of / 10 things you need to …Review of …Summary of debate

Be attractiveBe useful

Sharing on Facebook – Edgerank

http://www.simplyzesty.com/facebook/facebook-brand-posts-only-reach-16-of-your-fans-infographic/

Videos, Images, Links

Comic strips

Memes

Controversial questions

Quotes - www.brainyquote.com

Infographics

INFOGR.AM

Popular memes

People are lazy – make it easy to share!

Sharethis.com

Power Users

Not cool to share …

Personal Organizational

Begging for attention(“Is this really happening?”)

Begging for Compliments (“OMG, I feel I am so fat!”)

Feeling like everyone cares(“Just ate lunch, going to nap”)

“Leaving house for 2 weeks”

Creating profile for your organization/company

Continuous self-promotion

Spamming

Posting at wrong times

Facebook connects you with people you went to school with

Twitter connects you with people you wish to go to school with

Revolution in media communication in 140 characters

Pinterest.com

Hootsuite.com / Tweetdeck.com

BE SAFE!!!

https://security.ngoinabox.org/ar

www.onorobot.org

Communication Action Plan

Know the change you want to see and who has the power to create

that change!

1. Split into groups, share the tasks

2. Analyse and Assess

Find the less experienced organization in your group

Analyse what they are doing well

Identify what could be improved

What they need the most?

3. Set the theme/topic

What is their "thing"?

What are their keywords?

4. Identify main objective

Raise awareness about topic?Raise awareness about NGO?Engage supporters?Recruit volunteers?... ?

5. Identify target groups

Who is their primary target group and why?Who can help them to reach their goals?Are there any power users? Who are they?

6. Message and Action

Clearly tell the target audience what you want to tell them and what they can do to help

7. Strategy and tools

What should they do to reach the audience?

What content they have? How to make it attractive? (audiovisual content, how-to…, 10 things to…,…)

Find attractive content they could share

Help to create blog, FB page, Twitter and Pinterest account

8. Impact and Indicators

How will you measure that the communication was successful?

9. Share tasks, choose notekeeper and Presenter

16:15 See you here

Děkujij.valuch@gmail.com

Twitter: jvaluchDelicious: jvaluch