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Social Media & Bord Bia. Maeve Desmond . http :// www.youtube.com/watch?v=BJDw143SbB8 Street Food NYC Style http:// www.youtube.com/watch?v=h3mB1dFmoJ8. Is Social a Fad?. Social Stats. 2.2m people in Ireland use the internet – 6.9bn worldwide! - PowerPoint PPT Presentation
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Growing the success of Irish food & horticulture
AIDAN COTTERCHIEF EXECUTIVE
BORD BIA28 JANUARY 2009
Growing the success of Irish food & horticulture
Maeve Desmond
Social Media & Bord Bia
Growing the success of Irish food & horticulture
Is Social a Fad?
http://www.youtube.com/watch?v=BJDw143SbB8
Street Food NYC Style
http://www.youtube.com/watch?v=h3mB1dFmoJ8
Growing the success of Irish food & horticulture
Social Stats
2.2m people in Ireland use the internet – 6.9bn worldwide!
2m Facebook users in Ireland – 1bn worldwide!
2011 saw ad spend online surpass offline (UK) – this is coming for Ireland!
You Tube receives 400m+ views each month – 2nd largest search after Google!
Growing the success of Irish food & horticulture
Social Media Menu for Bord Bia
Food Bloggers
Pix.ie
You Tube
http://www.youtube.com/bordbia
Growing the success of Irish food & horticulture
Bord Bia Style
Grab attention
Keep engaged
Build a community – listen!
Inexpensive but time intensive
Shareable content
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
Food Bloggers
Growing the success of Irish food & horticulture
Pix.ie
Growing the success of Irish food & horticulture
YouTube.com/BordBia
Growing the success of Irish food & horticulture
QR Codes
Growing the success of Irish food & horticulture
Benefits for Bord Bia
Communication
Connection
Ambassadors
Information sharing
Networking (media)
Awareness
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