Social media analytics

Social Media Analytics

Jithu PettanMathew Robert

Sahil SinghPavan Kanna

Asif AnwarHarsh Singh

Overview

•Social Media•Data Source•Tibco Tools

▫Spotfire Miner▫Spotfire

•Output•Extension

Social Media• Instant and real time data.• 465 million twitter accounts.• Average tweets of 250 million tweets per

day (2011).• Peek at 25088 tweet per second. (“Castle

in the sky” TV show)• 1 billion active users on facebook.• Linkedin, Pinterest, Google+,instagram

some popula

Data For Analysis

• Analysis of text data.• We analyze tweets send

from various users across the globe.

• Analyze patterns of tweets on a particular event, topic under discussion.

• Collect tweets on a particular hashtag.

• Sample : “Samsung Galaxy Premier”

• The fetched tweets had the following contents▫ Username▫ Tweet▫ Followers for the user▫ Location

twitter data.xlsx

Data Model

Data Model

Read File : 343 Samples read from the source file.

Data Model

Missing values Removal : 229 Samples after dropping rows without location data.

Data Model

Duplicate Removal : 196 Samples after removing users who have tweeted multiple times.

Model

•Used descriptive analysis technique.•Spotfire Miner to develop the model•Model data input to Spotfire for better

graphical analysis.

Spotfire• Location based

output.• Most activity

generated from “Venezuela”

• Top locations were buzz was generated include : Indonesia, Bangalore, Philippines

Spotfire• Key personalities

who were active on this subject.

• Helps to analyze comments from opinion leaders.

• Notable Tweeters include : Blackberry Indonesia Community(131214 followers), Phone Crazy (69138)

•

Extension• Sensitivity analysis of the content can indicate positive or

negative attitude. • Intelligence analytics frameworks like Attivio Active

Intelligence Engine to analyze tweets for the sentiments.• Time series analysis to analyze the change in magnitude

over time.• Followers, retweets,mentions data to analyze the impact.

Thank you