- 1. Privacy for B2B and B2C
2.
- Social interaction enabler via the Internet
- Transition from monologue to dialogs
- Traditional content recipient becomes the contributor
3. 4.
- Branded Social media network sites
- Content distribution to other sites
5. 6.
- Timing and Nature of the social media program
- Selection process of social media distribution channels
- Encourages all employees to participate in the company social
media outlet
7. 8.
- Allows anyone to participate
- Utilizes forums as focus groups
- Finds social media outlet where targets are actively
engaged
- Encourages social media interaction as an extension of the
companys culture
9.
- How much information is needed for businesses to achieve a
balanced marketing strategy?
- How much of personal information is public?
- What are the standards for Privacy policies of social
media?
10.
- Article #38 Online Information
- Online Privacy Policy Act for Social Media
- The organization that cannot safeguard info
- Liability of the information for B2B
11. PRODUCT LIABILITY Google
- Protects rights of its users
- Encrypts sensitive information in secure server
- Asks for prior authorization before using information in a
different manner than described in privacy policy
Facebook
- User is mainly responsible.
-
- Has control over personal information.
-
- Has access toinformation others want to share.
12.
- Creation of Standards over security measures
- Legislative regulation for the security technologies and
methods
SECURITY MEASURES 13.
- Social Media and its privacy policies remain a highly debated
subject.
- Privacy policies offer customers a reasonable idea of how
personal information will be used in the future, but may be subject
to change.
- Customers should remain watchful of sensitive information they
make available.