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So What are People Doing on Their Smartphone?. Top Activities on the Smartphone: A few times a week or more. A18-49. Teens. 50+. A18-24. A25-34. Text. Talk. Text. Text. Text. Text. Talk. Talk. Talk. Talk. Use an app. Surf the Internet. Send / Check E-mails. Surf the Internet. - PowerPoint PPT Presentation
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So What are People Doing on Their Smartphone?
CAB 2013 Custom Study Video Nation: Anytime, Anywhere, AnyplaceBASE: Users of each device to watch video400/405/410/415 How often do you do the following on your smartphone?
Top Activities on the Smartphone:
A few times a week or more
Text
Talk
Send / Check E-mails
Use an app
A18-49
Visit social networking sites
Play games
Watch Video
Teens
Text
Talk
Use an app
Visit social networking sites
Play games
Download / Listen to music
Watch Video
A18-24
Text
Use an app
Visit social networking sites
Play games
Download / Listen to music
Watch Video
A25-34
Text
Talk
Use an app
Surf the Internet
Visit social networking sites
Play games
Watch Video
Talk
50+
Talk
Text
Send / Check E-mails
Watch Video
Visit social networking sites
Instant messaging
Surf the Internet
Surf the Internet
Send / Check E-mails
Use an app
Surf the Internet
Surf the Internet
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