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This might be my favorite power point of all time. This one long presentation discusses the key elements that any small business needs to consider to have an effective marketing strategy. We review the pros and cons of several of the most popular marketing tools.
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Strategic Marketing
Nancy Sanders, MBA and Kristin Slice, MA
2012© Three Dog Marketing
Marketing Stats • 60% of small business plan on increasing their
use of networking, speaking and tradeshows in 2012.
• In 2010, use of print advertising dropped by 33%; use of print Yellow Pages declined 18 %; and use of direct mail decreased 26 %.
• 51 percent of local merchants get at least one online marketing sales call a week, with 10 percent getting called almost on a daily basis.
2012© Three Dog Marketing
Everything I learned about marketing…
2012© Three Dog Marketing
• Relationship Building – People Purchase Differently – Value Based 43% of consumers report doing some type
of research before they buy (AMP Agency)
• Leveraging Tools and Resources– Creating System – Not focused on Pure Lead Generation
A Different World
2012© Three Dog Marketing
Inbound marketing-dominated organizations experience a 61% lower cost per lead . (Hubspot, 2012)
2012© Three Dog Marketing
Watcha got there? I’ll take it!
Marketing versus Sales
2012© Three Dog Marketing
Marketing Strategy
What is the purpose of your car ?
Where are you going?
Engine- Sales
Marketing – The Body
2012© Three Dog Marketing
Marketing Strategy
Engine- Sales
Without the proper strategy your marketing could look more like this….
2012© Three Dog Marketing
Marketing Strategy• Goals• Target Audience • Unique Value Message• What tools are going to be the most effective? • Do all of the tools work together?
2012© Three Dog Marketing
Example: Guille• Background• Problem• Goal • Solutions • Results
2012© Three Dog Marketing
Marketing Tools
• Definition • When it is the most
effective? • Common mistakes
Advertising
2012© Three Dog Marketing
Marketing Tools
• Definition • When it is the most
effective? • Common mistakes
Direct Mail
2012© Three Dog Marketing
Marketing Tools
• Definition • When it is the most
effective? • Common mistakes
Website
2012© Three Dog Marketing
Marketing Tools
• Definition • When it is the most
effective? • Common mistakes
Social Media
2012© Three Dog Marketing
Good Marketing / Bad Marketing
2012© Three Dog Marketing
Good Marketing / Bad Marketing
2012© Three Dog Marketing
Good Marketing / Bad Marketing
2012© Three Dog Marketing
Good Marketing / Bad Marketing
2012© Three Dog Marketing
Good Marketing / Bad Marketing
2012© Three Dog Marketing
Results• Create a Strategy • Find Resources and
Research • Execute Campaign
(6-7 touches) • Call to Action / Ask for
Business • Monitor and Repeat
2012© Three Dog Marketing
Conclusion
2012© Three Dog Marketing
Conclusion
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