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NOTE : To appreciate this presentation [and ensure that it is not a mess ], you need Microsoft fonts: “Showcard Gothic,” “Ravie,” “Chiller” and “Verdana”. Final Tom Peters’ X25* EXCELLENCE. ALWAYS. People. Period. Taleo/0910.2007/San Francisco * In Search of Excellence 1982-2007. - PowerPoint PPT Presentation

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NOTENOTE:: To appreciateTo appreciate this presentation this presentation [and [and

ensure that it is not a ensure that it is not a messmess],], you need Microsoft you need Microsoft

fonts:fonts:

“Showcard Gothic,”“Showcard Gothic,” “Ravie,”“Ravie,” “Chiller”“Chiller”

andand “Verdana”“Verdana”

Final

Tom Peters’ X25*Tom Peters’ X25*

EXCELLENCE. EXCELLENCE. ALWAYS.ALWAYS.People.People.Period.Period.

Taleo/0910.2007/San FranciscoTaleo/0910.2007/San Francisco

**In Search of ExcellenceIn Search of Excellence 1982-2007 1982-2007

Slides at …

tompeters.comtompeters.com

Establishing Establishing Shot #1Shot #1

Q4/2006Q4/2006

+500,000 +500,000

Source: Source: Barron’sBarron’s 0922.07 0922.07

Q4/2006Q4/2006

+500,000 = ? +500,000 = ?

Source: Source: Barron’sBarron’s 0922.07 0922.07

Q4/2006Q4/2006

+500,000 =+500,000 =+7,700,000+7,700,000-7,200,000-7,200,000

Source: Source: Barron’sBarron’s 0922.07 0922.07

Establishing Establishing Shot #2Shot #2

Flash …Flash …

Flash …Flash … The The Rich Get Rich Get RicherRicher

#1/10#1/1000

“Best Companies to Work for”/2005

WegmansWegmans

““I have always I have always believed that the believed that the

purpose of the purpose of the corporation is to be corporation is to be

a blessing to the a blessing to the employees.”employees.” —Boyd Clarke —Boyd Clarke

Establishing Establishing Shot #3Shot #3

profits, profits, people people or or

people, people, profits? profits?

Hard Is SoftHard Is SoftSoft Is HardSoft Is Hard

Our Mission

To develop and manage To develop and manage talent;talent;

to apply that talent,to apply that talent,throughout the world, throughout the world,

for the benefit of clients;for the benefit of clients;to do so in partnership; to do so in partnership;

to do so with profit.to do so with profit.

WPP

TP: TP: “How to piss “How to piss away $500,000 away $500,000

in one easy in one easy lesson!!”lesson!!”

EXCELLENCE. EXCELLENCE. ASPIRATION.ASPIRATION.

2006.2006.

Why in Why in the the World did World did youyou go to go to SiberiaSiberia??

SSyynonnonyymsms

PurityPurityTranscendenceTranscendence

VirtueVirtueEleganceEleganceMajestyMajesty

AntonAntonyymsms

MediocrityMediocrity

The Peters PrinciThe Peters Principplesles:: Enthusiasm. Enthusiasm.

Emotion. Emotion. ExcellenceExcellence.. Energy. Excitement. Service. Energy. Excitement. Service.

Growth. Creativity. Growth. Creativity. Imagination. Vitality. Joy. Imagination. Vitality. Joy.

Surprise. Independence. Spirit. Surprise. Independence. Spirit. Community. Limitless human Community. Limitless human

potential. Diversity. potential. Diversity.

Profit.Profit. Innovation. Design. Innovation. Design. Quality. Entrepreneurialism. Quality. Entrepreneurialism.

Wow!Wow!

EnterpriseEnterprise* ** (*at its best):* ** (*at its best): An An emotionalemotional, , vitalvital, , innovativeinnovative, , jojoyyfulful, , creativecreative, , entreentreppreneurialreneurial endeavor endeavor that elicits maximum that elicits maximum

concerted humanconcerted human potential in the potential in the wholeheartedwholehearted serviceservice of others of others.****Employees, Customers, Suppliers, Communities, Owners, Temporary partners**Employees, Customers, Suppliers, Communities, Owners, Temporary partners

“To me business isn’t To me business isn’t about wearing suits or about wearing suits or pleasing stockholders.pleasing stockholders. It’s about being true to It’s about being true to yourself, your ideas and yourself, your ideas and

focusing on the focusing on the essentialsessentials.”.” —Richard Branson

Did one of ’em ever turn to the other and say: “Wow I “Wow I

wonder what wonder what unimaginable new tools, unimaginable new tools, otherwise not otherwise not ppossibleossible, , will be quickly brought will be quickly brought forth forth for our customersfor our customers because of this deal?”because of this deal?”

Organizations exist Organizations exist to serve. Period.to serve. Period.Leaders live toLeaders live to serve. Period.serve. Period.Summer 2007.Summer 2007.

Organizations Organizations existexist to to serveserve. Period.. Period.

Leaders Leaders live live toto serveserve. Period.. Period.

Organizations exist to serve. Period.Organizations exist to serve. Period.Leaders live to serve. Period.Leaders live to serve. Period.

Passionate servant leaders, determined to Passionate servant leaders, determined to create a legacy of earthshaking transformation create a legacy of earthshaking transformation in their domainin their domain (a 600SF retail space, a 4-person training (a 600SF retail space, a 4-person training department, an urban school, a rural school, a city, a nation),department, an urban school, a rural school, a city, a nation),

create/ must create/ must necessarilynecessarily create organizations create organizations which are which are no less than Cathedrals in which the no less than Cathedrals in which the full and awesome power of the Imagination and full and awesome power of the Imagination and Spirit and native Entrepreneurial flairSpirit and native Entrepreneurial flair (We are (We are allall

entrepreneurs—Muhammad Yunus)entrepreneurs—Muhammad Yunus) of diverse individualsof diverse individuals ((100%100% creative Talent—from checkout to lab, from Apple to creative Talent—from checkout to lab, from Apple to

Wegmans to Jane’s one-person accountancy in Invercargill NZ)Wegmans to Jane’s one-person accountancy in Invercargill NZ)

is unleashed in passionate pursuit of jointly is unleashed in passionate pursuit of jointly perceived soaring purposeperceived soaring purpose (= win a Nobel peace prize (= win a Nobel peace prize like Yunus, or at least do something worthy of bragging about like Yunus, or at least do something worthy of bragging about

25 years from now to your grandkids)25 years from now to your grandkids) and personal and and personal and community and client service Excellence. community and client service Excellence.

Organizations exist to serve. Period.Organizations exist to serve. Period.Leaders live to serve. Period.Leaders live to serve. Period.

Passionate servant leaders, determined to Passionate servant leaders, determined to create a legacy of earthshaking transformation create a legacy of earthshaking transformation in their domainin their domain create/ must create/ must necessarilynecessarily create create

organizations which are … organizations which are … no less than no less than Cathedrals in which the full and Cathedrals in which the full and

awesome power of the awesome power of the Imagination and Spirit and Imagination and Spirit and

native Entrepreneurial flairnative Entrepreneurial flair of of diverse individualsdiverse individuals is unleashedis unleashed

… In passionate pursuit of jointly perceived … In passionate pursuit of jointly perceived soaring purposesoaring purpose and personal and community and personal and community

and client service Excellence. and client service Excellence.

… … no less than Cathedrals in no less than Cathedrals in which the full and awesome which the full and awesome

power of the Imagination power of the Imagination and Spirit and native and Spirit and native

Entrepreneurial flairEntrepreneurial flair of of diverse individualsdiverse individuals is is

unleashed in passionate unleashed in passionate pursuit of … Excellence.pursuit of … Excellence.

Such Talent unbound pursue QuestsSuch Talent unbound pursue Quests (rapidly (rapidly and relentlessly experimenting and failing and trying and relentlessly experimenting and failing and trying

again)again) which surprise and surpass and which surprise and surpass and redefine the expectations of the individual redefine the expectations of the individual and the servant leader alike. The collective and the servant leader alike. The collective “products” of these Quests offer the best “products” of these Quests offer the best chance of achieving rapid organizational chance of achieving rapid organizational

and individual adaptation to fast-and individual adaptation to fast-transforming environments, and provide transforming environments, and provide

the nutrition for continuing (and sometimes the nutrition for continuing (and sometimes dramatic) re-imaginings which re-draw the dramatic) re-imaginings which re-draw the

boundariesboundaries of industries and communities and human of industries and communities and human

achievement and the very conception ofachievement and the very conception of what is possible.what is possible.

In turn, such organizations, bent upon In turn, such organizations, bent upon excellence and re-imaginings based on excellence and re-imaginings based on

maximizing human creativity and achievement, maximizing human creativity and achievement, will will automaticallyautomatically create cadres of imaginative create cadres of imaginative and inspiring and determined servant leaders and inspiring and determined servant leaders who stick around to take the organization to who stick around to take the organization to

another level, and then another—or, equally or another level, and then another—or, equally or moremore important, leave to spread the virus of important, leave to spread the virus of Freedom-Creativity-Excellence-Transforming Freedom-Creativity-Excellence-Transforming

Purpose by pathfinding new streets, highways Purpose by pathfinding new streets, highways and alleyways which vitalize and revitalize, and alleyways which vitalize and revitalize,

through creative destruction, Entrepreneurial through creative destruction, Entrepreneurial Capitalism, which is the best hope for Capitalism, which is the best hope for maximizing collective human Freedom, maximizing collective human Freedom,

Happiness, Prosperity, Wellbeing—and, one Happiness, Prosperity, Wellbeing—and, one prays, some measure of Peace on earth.prays, some measure of Peace on earth.

… … such organizations, bent upon such organizations, bent upon excellence and re-imaginings based excellence and re-imaginings based

on maximizing human creativity on maximizing human creativity and achievement … vitalize and and achievement … vitalize and

revitalize, through creative revitalize, through creative destruction, Entrepreneurial destruction, Entrepreneurial

Capitalism, which is the best hope Capitalism, which is the best hope for maximizing collective human for maximizing collective human Freedom, Happiness, Prosperity, Freedom, Happiness, Prosperity, Wellbeing—and, one prays, some Wellbeing—and, one prays, some

measure of Peace on earth.measure of Peace on earth.

EXCELLENCEEXCELLENCE..

“the rules.”“the rules.”

CauseCause (worthy of commitment)(worthy of commitment)

SpaceSpace (room for/encouragement(room for/encouragement

for initiative) for initiative)

DecencyDecency (respect, (respect,

humane)humane)

““We are a We are a ‘Life ‘Life

Success’ Success’ Company.”Company.”

Dave Liniger, founder, RE/MAX

EXCELLENCE. EXCELLENCE. ASPIRATION.ASPIRATION.UNIVERSAL.UNIVERSAL.

Basement Basement Systems Inc.Systems Inc.

*Basement Systems Inc.*Basement Systems Inc.*Larry Janesky*Larry Janesky**Dry Basement ScienceDry Basement Science (115,000!)(115,000!)

*1993: $0; 2003: $12M; *1993: $0; 2003: $12M; 2006: 2006:

$50,000,000+$50,000,000+

WegmansWegmans

EXCELLENCE. EXCELLENCE.

INNOVATE. INNOVATE. OR. OR. DIE.DIE.

InnoTacsInnoTacs

We We becomebecome who we hang who we hang

out with 1out with 1

““Normal” Normal”

= = “o “o forfor 800”800”

Why Do I love Freaks?

(1) Because when Anything Interesting happens … it was (1) Because when Anything Interesting happens … it was a a freakfreak who did it. (Period.) who did it. (Period.) (2) (2) FreaksFreaks are fun. (Freaks are also a pain.) (Freaks are are fun. (Freaks are also a pain.) (Freaks are never boring.) never boring.) (3) We need (3) We need freaksfreaks. Especially in freaky times. (Hint: . Especially in freaky times. (Hint: These are freaky times, for you & me & the CIA & the These are freaky times, for you & me & the CIA & the Army & Avon.) Army & Avon.) (4) A critical mass of (4) A critical mass of freaks-in-our-midstfreaks-in-our-midst automatically make us-who-are-not-so-freaky at least automatically make us-who-are-not-so-freaky at least somewhat more freaky. (Which is a Good Thing in freaky somewhat more freaky. (Which is a Good Thing in freaky times—see immediately above.) times—see immediately above.) (5)(5) FreaksFreaks are the only (ONLY) ones who succeed—as are the only (ONLY) ones who succeed—as in, make it into the history books. in, make it into the history books. (6) (6) FreaksFreaks keep us from falling into ruts. (If we listen to keep us from falling into ruts. (If we listen to them.) (We seldom listen to them.) (Which is why most them.) (We seldom listen to them.) (Which is why most organizations are in ruts. Make that chasms.)organizations are in ruts. Make that chasms.)

“The The Bottleneck Bottleneck

Is at the Top Is at the Top of the of the

Bottle”Bottle”“Where are you likely to find people with the least diversity of

experience, the largest investment in the past, and the greatest reverence for industry dogma:

AtAt thethe totop!”p!”

— Gary Hamel/Harvard Business Review

The Memphis Manifesto*:The Memphis Manifesto*: Building a Community of Ideas Building a Community of Ideas1. Cultivate & reward creativity.1. Cultivate & reward creativity.2. Invest in the creative ecosystem.2. Invest in the creative ecosystem.3. Embrace diversity.3. Embrace diversity.4. Nurture the creatives.4. Nurture the creatives.5. Value risk-taking.5. Value risk-taking.6. Be authentic (emphasize uniqueness)6. Be authentic (emphasize uniqueness)7. Invest in and build on quality of place.7. Invest in and build on quality of place.8. Remove barriers to creativity.8. Remove barriers to creativity.9. Take responsibility for change. Development as D.I.Y.9. Take responsibility for change. Development as D.I.Y.10. Ensure that every person, especially children, 10. Ensure that every person, especially children, has the right to creativity. Become a has the right to creativity. Become a “Steward of creativity.” “Steward of creativity.”

**2003/The Creative 100/Memphis2003/The Creative 100/Memphis

Source: Source: Richard FloridaRichard Florida, , The The Rise Rise of the Creative of the Creative ClassClass

try it. Try it. Try it. try it. Try it. Try it. Try it. Try it. Try it.Try it. Try it. Try it.

Try it. Try it. Try it. Try it. Screw it Screw it up.up. Try it. Try it. Try Try it. Try it. Try

it. Try it. Try it. Try it. it. Try it. Try it. Try it. Try it. Try it. Screw it up.Screw it up. it. it.

Try it. Try it. try it. Try it. Try it. try it. Try it.Try it. Screw it up.Screw it up. Try it. Try it. Try it. Try it. Try it. Try it.

do do things.things.

““We have a We have a ‘strategic plan.’ ‘strategic plan.’ It’s called It’s called doing doing thingsthings.”.” — Herb Kelleher

try try things.things.

““We made mistakes, of course. Most of them were We made mistakes, of course. Most of them were omissions we didn’t think of when we initially wrote the omissions we didn’t think of when we initially wrote the

software. software. We fixed them by doing it over and over, We fixed them by doing it over and over, again and again.again and again. We do the same today. While our We do the same today. While our competitors are still sucking their thumbs trying to competitors are still sucking their thumbs trying to

make the design perfect, we’re already on prototype make the design perfect, we’re already on prototype

versionversion ##55.. By the time our rivals areBy the time our rivals are

ready with wires and screws, we are on versionready with wires and screws, we are on version

##1010.. It gets back to It gets back to

planning versus actingplanning versus acting: : We act We act from day onefrom day one; ; others plan how others plan how toto planplan——for monthsfor months.”.” —Bloomberg by —Bloomberg by

BloombergBloomberg

““ExperimenExperiment t

fearlessly”fearlessly”Source: BW0821.06, Type A Organization Strategies/

“How to Hit a Moving Target”—Tactic #1Tactic #1

Screw. Screw. things.things.

Up.Up.

““Fail .Fail . Forward. Forward.

Fast.”Fast.”High Tech CEO, Pennsylvania

““RewardReward excellent failures.

PunishPunish mediocre

successes.”Phil Daniels, Sydney exec

““The secret of fast The secret of fast progress is progress is

inefficiencyinefficiency, fast and , fast and furious and numerous furious and numerous

failures.”failures.” —Kevin Kelly

try.try.Miss.Miss.try.try.

READY.READY.FIRE!FIRE!AIM.AIM.

Ross Perot (vs “Aim! Aim! Aim!” /EDS vs GM/1985)

S.A.S.A.V.V.

No try. No try. No deal.No deal.

““You miss You miss

100100%%

of the shots of the shots you never you never

take.”take.” —Wayne—Wayne GretzkyGretzky

PeoPeo--pleple

EXCELLENCE. EXCELLENCE. INDIVIDUAL.INDIVIDUAL.BRAND YOU.BRAND YOU.

““If there is nothing If there is nothing very special about very special about your work,your work, no matter no matter how hard you apply yourself how hard you apply yourself you won’t get noticed, and you won’t get noticed, and

that increasingly means you that increasingly means you

won’t get paid much either.”won’t get paid much either.” —Michael Goldhaber, Wired

12January2006

Happy 300 Happy 300 thth, , Brand You!Brand You!

The The electrician electrician

knows!knows!

EXCELLENCE. EXCELLENCE.

BEDROCK.BEDROCK.TALENT.TALENT.

Hire Hire ververy y good good

people!people!

“We believe companies can increase their market cap 50 percent in 3 years. Steve Macadam at Georgia-

Pacific … changed 2020 of his

4040 box plant managers to put more talented,

higher paid managers in charge. He increased profitability from

$$2525 million to $$8080 million in 22

years.”

—Ed Michaels, War for Talent

INVITE THEM INVITE THEM TO JOIN US IN TO JOIN US IN A JOURNEY TO A JOURNEY TO EXCELLENCE!EXCELLENCE!

“In the end, management doesn’t

change culture. Management

invitesinvites the workforce itself to change the culture.”

—Lou Gerstner

EMPHASIZEMPHASIZE THE E THE “SOFT “SOFT

SKILLS.”SKILLS.”

Diversity Diversity = profit= profit

““DiversityDiversity defines defines the health and the health and

wealth of nations in wealth of nations in a new century.a new century. Mighty is the Mighty is the

mongrel. The hybrid is hip. The impure, the mélange, mongrel. The hybrid is hip. The impure, the mélange, the adulterated, the blemished, the rough, the black-the adulterated, the blemished, the rough, the black-

and-blue, the mix-and-match – these people are and-blue, the mix-and-match – these people are inheriting the earth. Mixing is the new norm. Mixing inheriting the earth. Mixing is the new norm. Mixing trumps isolation. It spawns creativity, nourishes the trumps isolation. It spawns creativity, nourishes the

human spirit, spurs economic growth and human spirit, spurs economic growth and

empowers nations.”empowers nations.” —G. Pascal Zachary, —G. Pascal Zachary, The Global Me: The Global Me:

New Cosmopolitans and the Competitive EdgeNew Cosmopolitans and the Competitive Edge

53 = 53 = 5353

Promise #1:Promise #1: “Never, ever “Never, ever again will I evaluate again will I evaluate

anyone using a anyone using a standardized instrument standardized instrument

devised bydevised by a “professional” in a “professional” in inhuman Resources.”inhuman Resources.”

Bend Over Bend Over Backwards Backwards to Retain to Retain Women!Women!

““Forget Forget ChinaChina, , IndiaIndia and the and the

InternetInternet: Economic : Economic Growth Is Driven Growth Is Driven

by by WomenWomen.”.” —Headline,

Economist, April 15, 2006, Leader, page 14

““AS AS LEADERS, LEADERS, WOMEN WOMEN

RULERULE:: New Studies find

that female managers outshine their male counterparts in almost every measure”

TITLE/ Special Report/ TITLE/ Special Report/ BusinessWeekBusinessWeek

Women’s Strengths Match New Women’s Strengths Match New Economy ImperativesEconomy Imperatives:: Link [rather than rank] Link [rather than rank]

workers; workers; favor interactive-collaborative leadership favor interactive-collaborative leadership style [empowerment beats top-down decision style [empowerment beats top-down decision

making];making]; sustain fruitful collaborations; comfortable sustain fruitful collaborations; comfortable with sharing information; with sharing information; see redistribution of power see redistribution of power

as victory, not surrenderas victory, not surrender; favor multi-dimensional ; favor multi-dimensional feedback; feedback; value technical & interpersonal skills, value technical & interpersonal skills, individual & group contributions equally;individual & group contributions equally; readily readily

accept ambiguity; accept ambiguity; honor intuition as well ashonor intuition as well as pure “rationality”; pure “rationality”; inherently flexible; inherently flexible; appreciate appreciate

cultural diversitycultural diversity. —Judy B. Rosener, America’s Competitive Secret: Women Managers

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

14 14 toto 168168**

*Leadership Positions/D&T/1992-2002/*Leadership Positions/D&T/1992-2002/WIAR WIAR (Women’s Initiative Annual Report)(Women’s Initiative Annual Report)

““Winning the Talent Winning the Talent War for Women: War for Women:

Sometimes It Takes a Sometimes It Takes a Revolution”Revolution” —Douglas McCracken, —Douglas McCracken,

HBR, Article titleHBR, Article title

Elizabeth Cady StantonElizabeth Cady Stanton(more or less) (circa 0331.2007)(more or less) (circa 0331.2007)

SO YOU’RE A SO YOU’RE A “PEOPLE “PEOPLE

PERSON”? PERSON”? PROVE ITPROVE IT..

““The leaders of Great The leaders of Great

Groups Groups lovelove talent talent and know where to find and know where to find

it. They it. They revel revel in the in the talent of others.”talent of others.”

—Warren Bennis & Patricia Ward Biederman, Organizing Genius

PARC’s Bob Taylor:

“Connoisseu“Connoisseur r

of Talent”of Talent”

SO YOU’RE A SO YOU’RE A “PEOPLE “PEOPLE

PERSON”? PERSON”? PROVE ITPROVE IT..

< CAPEX< CAPEX> People!> People!

SO YOU’RE A SO YOU’RE A “PEOPLE “PEOPLE

PERSON”? PERSON”? PROVE ITPROVE IT..

PUT HR AT THE PUT HR AT THE HEAD OF THE HEAD OF THE HEAD TABLE. HEAD TABLE. BEST PEOPLE. BEST PEOPLE.

NOBLEST NOBLEST MISSION.MISSION.

LIVE FOR LIVE FOR TALENT!TALENT!

Our Mission

To develop and manage To develop and manage talent;talent;

to apply that talent,to apply that talent,throughout the world, throughout the world,

for the benefit of clients;for the benefit of clients;to do so in partnership; to do so in partnership;

to do so with profit.to do so with profit.

WPP

““Get” the “Duh Factor”:Get” the “Duh Factor”:

Brand Brand = =

Talent.Talent.

““I have always I have always believed that the believed that the

purpose of the purpose of the corporation is to be corporation is to be

a blessing to the a blessing to the employees.”employees.” —Boyd Clarke —Boyd Clarke

EXCELLENCE. EXCELLENCE.

AWOL.AWOL. THE SCHOOLS THE SCHOOLS

FIASCO.FIASCO.K-12. K-12.

““Every child is Every child is born an artist. born an artist. The trick is to The trick is to

remain an artistremain an artist.”.” —Picasso—Picasso

EXCELLENCE. EXCELLENCE.

BEDROCK.BEDROCK.LEADERSHIP.LEADERSHIP.

9Ps.9Ps.

PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

““People want to be part People want to be part of something larger than of something larger than themselvesthemselves.. They want to They want to

be part of something they’re be part of something they’re really really proudproud of, that they’ll of, that they’ll

fight fight forfor,, sacrifice sacrifice forfor , , trusttrust.”.” —Howard Schultz, Starbucks (IBD/09.05)

PURPOSEPURPOSE..

PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

Ben Zander:Ben Zander: ““I am a …I am a … Dispenser of Dispenser of Enthusiasm!”Enthusiasm!”

PURPOSEPURPOSE..PASSIONPASSION..

PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

“The role of the Director is to create a space where the actors

and actresses can become become more than they’ve ever more than they’ve ever been before, more than been before, more than

they’ve dreamed of they’ve dreamed of beingbeing.”.” —Robert Altman, Oscar acceptance speech

PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..

PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

““It’s It’s alwaalwayyss showtime.”showtime.”

—David D’Alessandro, Career Warfare

PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..

PersonalPersonal..PERSISTENCEPERSISTENCE..

PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

““You must You must bebe the change you the change you

wish to see in the wish to see in the world.”world.”

Gandhi

PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

““Success seems to Success seems to be largely a be largely a

mattermatter

of of hanginghanging onon after others after others have let go.”have let go.” —William

Feather, author

PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..

PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

““Leaders Leaders

‘‘SERVESERVE’’ people. people.

Period.”Period.” —Anon.

PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. .

PotentPotent..PositivePositive..

““You do not merely want to You do not merely want to

be the best of the best.be the best of the best. You want to be You want to be considered the considered the

only ones who do only ones who do what you dowhat you do.” .” —Jerry

Garcia

PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

The greatest dangerThe greatest dangerfor most of usfor most of us

is not that our aim isis not that our aim istoo hightoo high

and we miss it,and we miss it,but that it isbut that it is

too lowtoo lowand we reach it.and we reach it.

Michelangelo

PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..

PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..

PositivePositive..

"Life is not a journey to the grave with the intention of arriving safely in one pretty

and well preserved piece, but to skid across the line

broadside, thoroughly used up, worn out, leaking oil,

shouting ‘GERONIMO!’GERONIMO!’ ” —Bill McKenna, professional motorcycle racer

(Cycle magazine 02.1982)

Ger-Ger-onon-i--i-momo!!