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“Demonstrating” the legitimacy of social enterprise: the role of impression management in resource acquisition. Simon Teasdale, Third Sector Research Centre s.teasdale@tsrc.ac.uk. Theoretical background. Institutional theory The legitimacy paradox - PowerPoint PPT Presentation
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“Demonstrating” the legitimacy of social enterprise: the role of impression
management in resource acquisition
Simon Teasdale, Third Sector Research Centre s.teasdale@tsrc.ac.uk
Theoretical background
• Institutional theory• The legitimacy paradox
– How can social enterprises accessing start up funding from a variety of resource holders negotiate multiple and conflicting demands?
• Goffman and impression management (IM)• The role of IM in resource acquisition by social
enterprises
Forms of social enterprise
Social Business
Non-profit Enterprise
Community Business
Community Enterprise
SocialEconomic
Collective
Individualistic
Introducing the case
Refugee Support Network
National Arts
Local Arts
Community Group Network
The multi-faceted social enterprise
Ahmed
Laura
Jasmine
GTP within its institutional environment
Ahmed
Laura
Jasmine
National Arts
Refugee Support Network
Local ArtsCommunity Group Network
OIM revisitedFind out about the
resource holder and their
expectations
Meet with resource holder. Use symbolic management
to demonstrate that the organization meets their
goals / values
Listen to response, adjust impression
presented as necessary
Obtain resources
Feed back to resource holder
FindingsP1. The front facing social enterprise differs from the backstage
organisationP2. Social enterprises are multifaceted; they are seen, used and
portrayed in different ways by different internal stakeholders.P3. Social entrepreneurs can exhibit multiple impressions to different
external stakeholders in order to acquire resources P4. Resource holders co-construct the impressions presented by the
social entrepreneurP5. Each resource holder has a strategic interest in the social enterprise
being portrayed in a certain way.P6. Social entrepreneurs can use OIM to resist coercive isomorphic
pressureP7. Social entrepreneurs can use present different organisational
impressions to different stakeholders to negotiate multiple and conflicting demands.
Contribution to the literature(Ceteris Paribus)• The greater the number of external audiences an
organization must satisfy, the greater the potential role of multiple impression management.
• The more homogenous the expectations of the different audiences are, the stronger the likelihood of being able to convey a single strategic impression.
• The more powerful the audience (relative to the actor) the more likely that the actor will attempt to convey the impression of conforming to what the audience expects.
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