Shumaker Technology Group Full Digital Media Strategy Final Presentation

Shumaker Technology Group Full Digital Strategy

Lansing, Michigan

ProductContent Central Document Management

System

GoalCapture qualified leads by using search

engine optimization and Google Adwords to increase sales

Short-term strategy: PPC

Long-term strategy: SEO

Target Market- Michigan & Illinoisaccounting firms restaurantsretailconstructioninsurancemanufacturingeducation

Campaign- “Save Trees, Go Paperless!” Landing page for each buyer persona

Clear CTA

Google Analytics & Conversion Tracking

Google Adwords Keyword Selection Tool (2) ads per ad group for split testing

Google Adwords Traffic Estimator

Digital Marketing Tools: Social Media & SEO

Hootsuite

FacebookFollow us @Shumakergroup

LinkedIN

Webinars/ Free Trials/ Demonstrations

ROI Calculator

Blog

Summary: Budget & ROIAverage customer buying cycle~ 3 monthsAdwords~ $11/ dayAverage conversion = $5000

BudgetPlanning, build, implementation, management, paid media

(Adwords/Display) the full digital strategy will cost 8 hours X $130/hour + $330 PPC (1 month)= $1370.

ROI1 month PPC 16500+ impressions, 210+ clicks, conversionsSEO First page of Google’s SERPAverage conversion yielding $5,000 +ROI 400% !!