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TRENDS-on!
• Globalization
• Competition
• Merger• Communication - CONNECTIVITY
• New Technology- non stop-Development
• LEADING Media SERVICES
Now &Future audience!
• 40% of Arab Population are under 14 years old.
GCC With 36% of the GCC population below 15 Years. & 60% under 25
• Arab population has reached 280 million today . from 187 million in 1985, will jump to 410-460 million in 2020. Over the past 20 years, the population has grown by an annual average of 2.5
percent.
• Arab residents of the Middle East comprise 4.7 percent of the world population.
Young Arabs both in the West and in the Middle East are the growing number .. The are the Now & Future audience.
UNDP report
• Mobile Subscriptions in Saudi Arabia: 13.4 million • In GCC : 23 million• In the Arab World : 70 million• Annual Growth in the Arab World: 40 %
Source: Madar Research Group/ by end 2005
Information resources –ME-
• Books %5-• Publications %20-• Radio +FM %15+• TV %35+• Massaging %5 -
• Internet %20+ &highest growth
New Media Trends,
Future audience Reaching more audience.
reader/viewers interactions/ interactive•integrate data: quality market research, circulation/marketing &others departments to analyze multiple business drivers.
• cutting production time, increase productivity in newsroom, and leverage content in new and profitable ways.
( the e-Deliver).
New media services : a digital approach to fulfill the Arab readers’ needs and especially , business interests ,a new digital newspaper, and E-stock &many more…!
Pick a Pizza with the news?!
Competition via mixed media to win pizzas within the news!
This must be matched with the other half of the code only found within the pizza box
The Full Code is then Texted in to find out what pizza they’ve won by matching the two halves
If correct they are sent one half of a secret code:
Topping
Readers are asked a simple question and asked to text their answers to XXXX
Correct! Your winning code is Topping
New ways to walk the stories Into people minds…!
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