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Search Engine Optimization Webinar
Presented by
Abram Interstate Insurance Services, Inc., CMGA
Hosts
Joanna O’Hanlon – Marketing Coordinator, Abram Interstate
Expertise: Blogging, Copywriting, Marketing, SEO, Content Production
Chris Silva – Marketing Coordinator, Abram Interstate
Expertise: Web Development, New Media, Marketing, Content Production
What is SEO?
Search Engine Optimization
Influencing internet algorithms in ways that put your agency higher up in search results
SEO Can Be Influenced By Many Factors
Organic Growth vs. Artificial Growth
Trivia Question:What percent of online searches are done through Google?
Search Engines
Google: approximately 65% of all searches
Followed Distantly By
Bing
Yahoo
And Others
Free immediate tools for upping SEO
• Register Your Business w/ Each Individual Search Engine• Check out SEO guides for instructions on how to register your insurance agency on each
of the 3 main Search Engines• http://www.abraminterstate.com/seo-guides/
• Search your own agency• Find what’s out there & make sure all information is correct
Trivia Question:
What are 3 main places your customers may leave a review for your agency?
Ask for Reviews / Respond to Reviews
Create Content
• Landing Pages
• Blog Content• Video• Micro
• Social Media• LinkedIn• Facebook• Twitter
• Use Tools / Plug-ins
• Vendor Content
Keep at it!Think of it as working out, but instead of building muscle, you’re building customer interest!
The more content you create, the higher your standing will go, for longer!
There is NO FREE LUNCH!
Thanks for attending!You got questions, we got answers! Fire away!
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