Semantic Content Infrastructure for Knowledge Applications Tools of Change 2011 Thane Kerner, CEO

Semantic Content Infrastructurefor Knowledge Applications

Tools of Change 2011Thane Kerner, CEOSilverchair

1. Basics of Semantic Content

2. Dynamic Concept-Based Relationships

3. Semantically-Driven Behavioral Analysis

4. Application Ecosystem

N-Tier Basics

N-Tier Basics

N-Tier Basics

N-TierPublishing

N-TierPublishing

N-TierPublishing

Taxonomic Normalization

Chapter 23: Numbness, Tingling, and Sensory LossNormal somatic sensation reflects a continuous monitoring process, little of which reaches consciousness under ordinary conditions. By contrast, disordered sensation, particularly when experienced as painful, is alarming and…

For Humans

<semantics controlvocab=“UMLS”> <tag> <root-term termID="28648">sensation disorders</root-term>…

For Computers

“disordered sensation” = 215 PubMed results“sensation disorders”

= 112,577 PubMed results

<title>

<author>

<abstract>

<reference>

<section>

<topic=panic disorder>

<topic=therapy>

<topic=evidence quality>

GranularSemanticMetadata

DynamicConcept-BasedRelationships

Ontological expression

<drug=rosiglitazone>

<is risk factor for>

<condition=myocardial infarction>

Behavioral Analysis to Improve Relevance

O6AE-9D3-F412

Application Ecosystem

Production approach“Here’s how we do that semantic thing.”

Application approach“Here’s how we create a more useful and compelling service for our customers.”

Information Criticality

Health care

Biz Comm (email, etc.)

Shopping

General News

Professional Info / Research

Medical point of care

CommoditizationMistrustAbandonmentBad outcomesMalpractice

Accuracy Threshold

Relative Accuracy

Req’d Entertainment

Taxonomic Approach to Content Enrichment

• Add a Domain-Aware Dimension to Text Mining Techniques

• Developed Technology Based on Domain… LanguageRelationshipsProcesses and Use Cases

The Domain-Aware Approach

<optimal semantic metadata>

Knowledge Domain Abstraction (Taxonomy and Ontology)

Statistical Text Mining

(NLP)

UserInputs

Taxonomic Content Inputs

Scaled Content Enrichment

Vocabulary control

Real-time query expansion/normalization; navigation; related concepts; etc.Swiss SOAP XML API

Concept Identification

Significance Weighting

Search query logs; user activity logs; content phrase analysis, taxonomy interaction analysis

Content gap analysis

Publisher Web Applications

Publisher Content Repository

Tagmaster Automated Tagging System

Content Import/Export Integration Layer

(Including Editorial Review & Validation)

Cortex TaxonomyHierarchical relationshipsUMLS/standards mapping

Equivalents ServerSynonyms/Alt phrasing Acronyms/Jargon

Totem Taxonomy & Thesaurus Manager

+

Custom TaxonomiesCustom collection mappingLocal/proprietary terms

+

XML Web Services(Swiss Context Server)

Taxonomy/Collections Management Group

Semantic Services Architecture

User Behavior Inputs

thanek@silverchair.com

Tools of Change 2011Thane Kerner, CEOSilverchair