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THAI RICE: ITS IDENTITY, QUALITY, AND INNOVATION
It is not by chance that Thailand has been given the name “the Kitchen of the World”. A famous a n c i e n t s t o n e inscription, “there is rice in the fields, fish in the
water”, portrays Thailand as an abundant land. Blessed with geographical and climatic conditions suitable for agriculture, rice cultivation has been a principal occupation of more than half of the country’s population. For Thais, it is not an overstatement to say that rice and Thai culture are deeply intertwined, as reflected by a common greeting “kin khao laew young?” or “Have you eaten rice yet?”.
The home of more than 20,000 strains of rice, Tha i l and ha s t a ken a d v a n t a g e o f s u c h diversity to develop new rice varieties through cross-breeding which has been made possible by technological advancement.
In recent years, innovation has also played an increasingly important role in the Thai rice industry. It has revealed the many facets of Thai rice, which is no longer limited solely in the realm of food products. Today, it is also used for producing other non-food products such as medical supplies and cosmetics.
In effect, this means that Thai rice industry can be more respons ive to consumers’ demand and their behavioral changes, and with astonishing innovations, it is now more appealing than ever!
T H A I T R A D E C E N T E R L O S A N G E L E S 611 N. Larchmont Blvd, 3rd Fl, Los Angeles, CA 90004
(323) 466-9645 | ttcla@live.com, ttclausa@att.net
T H A I T R A D E C E N T E R N E W Y O R K Rockefeller Center, 630 Fifth Ave., Suite 1960, New York, NY 10111
(212) 482-0077 | info@thaitradeny.com
T H A I T R A D E C E N T E R M I A M I 6100 Blue Lagoon Drive, Suite 100 Miami, FL 33126
(786) 388-7888 | ttcmiami@gmail.com
T H A I T R A D E C E N T E R C H I C A G O 700 N. Rush Street, 2nd Fl, Chicago, IL 60611 (312) 787-3388 | ttcc@thaitradechicago.com
www.ThaiTradeUSA.com
@thaitradeusa @thaitrade_usa
S E E YO U AT THAILAND PAVILION Natural Products Expo West 2019
North Hall, Level 2, N1830-1831 Anaheim Convention Center, Anaheim, CA March 6 - March 8, 2019
The Department of International Trade Promotion (DITP) Ministry of Commerce, Royal Thai Government www.ditp.go.th
FOODLE NOODLE CO.,LTD 98/38 Moo2, Bueng Nam Rak, Thanyaburi, Pathumthani 12110 sales@foodlenoodle.com, vipada@foodlenoodle.com www.foodlenoodle.com Organic Rice Noodle, Organic Rice Vermicelli
Grace Bio CO.,LTD. 15th Floor, Sathorn Thani Building l, 90/40-41 North Sathorn Road, Silom, Bangrak, Bangkok 10500 info@gracebio.co.th | www.gracebio.co.th Organic & Fairtrade Rice, Organic Rice Pasta, Organic Rice Congee, Organic Rice Flour
Jasberry Co., Ltd. 39/3 Soi Rajchadanivej Samsennok Huaikhwang, Bangkok 10310 info@jasberry.net | www.jasberry.net Organic Jasberry Rice, Organic Super food Gluten-free Rice Pasta
K-Milk Products Co.,Ltd. 55/69 Moo15, Bangna-Trad, Km.23, Bangsaothong Sub-district, Bangsaothong District, Samutprakarn 10570 chompoo@kmilkproducts.com | www.kmilkproducts.com Cereal, Roasted Rice Coated with Peanut Butter or Coconut Powder and Tropical Fruits
KRU YU COTTAGE CO.,LTD. 4/30 Moo5, Dontago, Maung, Ratchaburi 70000 nan_rainbow@hotmail.com | www.kruyu.com Fruits Chips (V-Bites), Gluten Free Biscuits (V Boost), Crispy Pearl Barley (Pop Barley), Dried Sweet Potato (Kru Yu)
Medifoods (Thailand) Co.,Ltd. 333 Moo7 Chongsammor, Kaeng Khro, Chaiyaphum 36150 amm.w@medifoodsco.com | www.medifoodsco.com Organic Rice Bran & Germ Oil, Organic Rice/Instant Rice/Rice Crumbs/Rice Milk Powder/Rice Cereal/Rice Flake, Organic Baby Food, Organic Fruit/Vegetable Powder, Plant Base Protein, Protein Spread/Flake
Sipso Tropical Drink Co.,Ltd. 77/65 Moo7, Klongyong, Phutthamonthon, Nakornpathom 73170 sales@sipsothai.com | www.sipsothai.com Coconut Rice Pudding, Organic Streamed Rice, Sweeten Sticky Rice
Suwannaphum Rice Co.,Ltd. 1/2-3 Moo6, Srisachorakhae Yai Bangsaothong, Samutprakarn 10570 chanunya@prime-rice.com | www.prime-rice.com Organic Rice, Ready to eat Organic Rice
THAI-NICHI INDUSTRIES CO.,LTD. 77 M.13, Makhua-Jae, Muang, Lamphun 51000 salesupport@thai-nichi.com | www.thai-nichi.com Japanese Rice Cracker (MIZUHO), Japanese Rice Cracker (Rice Balance)
Wabellas Enterprise Community Group 24 Moo1, Wangwa, Taphanhin, Phichit 66110 wabellas24@gmail.com Jasmine Rice Scrub & Cream, Riceberry Rice Scrub & Cream, The Treatment Serum
Wathoothorn Co.,Ltd. 46/154-7 Moo3, Banmai, Pakkred, Nonthaburi 11120 wathoothorncosmetic@gmail.com | www.wathoothorn.com Jasmine Rice More Than Serum, Jasmine Rice Phyto Cell Revitalizing Cream, Jasmine Rice Phyto Cell Amino Soap
888 Organic Exporter Co.,Ltd. 127 Soi Jaransanitwong 96/1 Jaransanitwong Road, Bang-Or Bang-Plad, Bangkok 10700 Sales@auranic.org | www.auranic.org Certified Organic rice, vegetables, fruits and herbs Certified Organic raw materials
Blessed Products of Asia Co.,Ltd. 89/9 Moo2, Kaaerai, Kratumban, Samutsakorn 74110 witraporn@yahoo.com | www.znyaorganics.com Certified Organic Spa Product, Certified Organic Facial Care
BIOASIA Co.,Ltd. 100/104 Vongvanij Building B, 30th Floor, Rama 9 Road, Huaikhwang, Bangkok 10320 jw@bioasia.co.th | www.bioasia.co.th Organic Rice Cracker, Organic Rice Chip, Organic Rice Cake, Organic All-Purpose Rice Flour
Chita Organic Food Co.,Ltd. 299 M.7, Nakorn Chedi, Pasang, Lamphun 51120 export2.chitaorganicfood@gmail.com | www.chitaorganicfood.co.th Organic Rice Cakes, Organic Rice Cereal, Organic Rice Vinegar
Cosmos And Harmony Co.,Ltd. 73/4 Moo 6 Soi Suksawat 76 Bankchak, Phra Pradaeng, Samut Prakan 10130 info@cosmosandharmony.com | www.cosmosandharmony.com Khao Thai Rice Soap Collection, Black Glutinous Rice Aromatic Series, Shea Butter Soap Collection, From Thai Kitchen Soap Collection, Ease Up with Styles Collection
Family Tree Foods Co.,Ltd. 83 Moo5, Maenumkhu, Pluakdaeng, Rayong 21140 napawan.familytree@gmail.com | juthatip.kn@gmail.comwww.familyfarmorganic.com Organic Rice Pasta and Spaghetti, Organic Instant Rice Noodle, Organic Instant Rice Ramen, Organic Sushi Rice, Eco-Straw from Rice
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