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© Digital Vidya www.digitalvidya.com
Thanks to our Partners!
Search Engine Marketing
Workshop
Let’s Connect Now! © Digital Vidya www.digitalvidya.com
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CONVEYING STATISTICS
650 MILLION 19,484 MILLION 2,33,804 MILLION
27 MILLION
per year
per month
per day
per hour
© Digital Vidya www.digitalvidya.com
12.10% 67.00% 16.50%
OTH
ER
S 4
.5%
SHARE OF WALLET
© Digital Vidya www.digitalvidya.com
POWER OF GOOGLE
7 OUT OF 10 PEOPLE SEARCH ON GOOGLE
ALMOST
© Digital Vidya www.digitalvidya.com
57% users start there research for
Purchases through search engines
SEM – Search Engine Marketing
SEO – Search Engine Optimization
VS
Better organic search results Better site ranks Better-ranking placement in the search results page of a search engine
for
SEM is a broader term than SEO
SEO and SEM are not competing services.
for
Search engine optimization Paid listings or Pay Per Click ( PPC ) for example Google Adwords Other functions that will increase exposure and traffic to your Web site.
© Digital Vidya www.digitalvidya.com
Organic Search
Paid Search
VS
The process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click)
Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).
Some examples of techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant for human readers.
SEO – Search Engine Optimization
SEM – Search Engine Optimization
© Digital Vidya www.digitalvidya.com
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